Cannes Lions Festival of Creativity_ Monday and Tuesday report


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The key trends to emerge from Cannes Lions on Monday and Tuesday of the Festival.

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Cannes Lions Festival of Creativity_ Monday and Tuesday report

  1. 1. The Latest Social Media Trendsfrom Cannes Lions 2013 –Monday and TuesdayJune 18, 2013
  2. 2. Monday and TuesdayKey findingsAs of 1pm CET on Tuesday, Cannes Lions Festival of Creativity generated29,992 posts since Monday aloneOgilvy dominated online channels following its Cannes Lionsnominations and awardBig data, mobile and creativity led the way for buzz word takeaways sofar, continuing to align the Festival with cutting-edge ideas and innovations
  3. 3. Monday, 17th June 2013
  4. 4. Cannes Lions 2013 – Total Volume on MondayCannes Lions generated a total of 19,201 mentions on Monday.That’s an average of over 800 posts per hour.Conversation peeked at midday, following the launch of the first round of awardshortlists.0200400600800100012001400160018002000
  5. 5. Top Brands (by mentions) at Cannes Lions 2013: MondayOgilvy is the overall social conversation winner with over 2,700 mentions on Monday alone. Ogilvy & Matherdominated the discussion after they received 12 nominations for this year’s awards.Heineken was second following its award win for its "Legendary Journey“ campaign from Wieden & Kennedy,Amsterdam. Microsoft was third, as a result of its nomination for the Windows 8 campaign with SMG andFoundation activity at the Festival.2764237927674744030231490 500 1000 1500 2000 2500 3000OgilvyHeinekenMicrosoftBMWMcLarenAOLSaatchiMcDona…MotherWarnerCoca-colaOgilvy Heineken Microsoft BMW McLaren AOLSaatchi McDonalds Mother Warner Coca-cola
  6. 6. Top buzz words (by mention) at Cannes Lions 2013: MondayBig Data was the buzz word for Monday, generating over 200 posts. Thecombination of this and the popularity of both ‘social media’ and ‘collaboration’highlights the exciting transformation the industry is undergoing, all thanks to theexplosive growth of social media.54%40%6%Monday Buzz WordsBig DataSocial mediaCollaboration
  7. 7. Most Mentioned Celebrities at Cannes Lions 2013: MondayJack Black led this year’s A-List with 618 mentions, following his presentation alongsideYahoo, pushing attendees to avoid clichés and take risks with their campaigns.Jenson Button screeched into second place with his entrance on stage alongside McClarenand Mindshare, generating over 200 tweets.0100200300400500600700Lou Reed Nick Cannon Jenson Button Melanie Brown Jack BlackLou ReedNick CannonJenson ButtonMelanie BrownJack Black
  8. 8. Top Hashtags at Cannes Lions 2013: MondayRemoving the official hashtags (#canneslions, #canneslive), we can seethat Ogilvy continued to lead the charge in the top hashtag stakes.349211592219405001000150020002500#newhouseidsm #walnutmedia #canvas #ogilvycannes#newhouseidsm#walnutmedia#canvas#ogilvycannes
  9. 9. Tuesday, 18th June 2013
  10. 10. Cannes Lions 2013 – Volume on Tuesday as of 1pm CETCannes Lions generated 9,723 posts by 1pm CET Tuesday .That’s an average of over 747 posts per hour already.Conversation reached its peek so far today at 10am, when Google’s moonshot initiative waspresented at the Festival and contributed to the vast majority of the 1,784 mentions that hour020040060080010001200140016001800200000:00:00 01:00:00 02:00:00 03:00:00 04:00:0005:00:00 06:00:00 07:00:00 08:00:00 09:00:00 10:00:00 11:00:00 12:00:00
  11. 11. Top Brands (by mentions) at Cannes Lions 2013: Tuesday as of1pm CETOgilvy continued to dominate the social conversation as coverage of its award nominations and bronze awards swept theweb, generating 1,200 mentions by 1pm CET alone. Google and Facebook took second and third place, followingFacebook’s seminar alongside Droga5 and Google’s exploration of its new Project Loon WiFi initiative.Meanwhile, McLaren conversation came screeching to a holt following its presentation yesterday, resulting in just 19 posts– 207 posts less than its peek hour yesterday.2655874414431357201798137712200 200 400 600 800 1000 1200 1400 1600AdobeBMWCoca-colaFacebookGoogleHeinekenMcDonaldsMcLarenMicrosoftMotherOgilvySaatchiVisaAdobe BMW Coca-cola Facebook Google Heineken McDonalds McLaren Microsoft Mother Ogilvy Saatchi Visa
  12. 12. Top buzz words (by mention) at Cannes Lions 2013: Tuesday asof 1pm CETCannes Lions’ longstanding alignment with cutting-edge creativity shone through,with creativity and mobile generating the largest number of posts, particularly aspredictions for the winner of Cannes Lions Grand Prix mobile winner flooded in.11%33%35%2%7%12%DesignMobileCreativityCollaborationSocial mediaData
  13. 13. Most Mentioned Celebrities at Cannes Lions 2013: Tuesdayas of 1pm CETVivienne Westwood’s seminar exploring the art of storytelling garnered the most posts, resulting in over703 mentions.Jack Black came second and continued to drive conversation through his work with Yahoo, generatingmore than double the level of engagement compared to Jenson Button, who secured third place.0100200300400500600700800VivienneWestwoodLou Reed Nick Cannon Jenson Button Melanie Brown Jack Black Ade AdepitanVivienne WestwoodLou ReedNick CannonJenson ButtonMelanie BrownJack BlackAde Adepitan