This document summarizes social media trends from the first two days of the 2013 Cannes Lions Festival of Creativity. On Monday, there were over 19,000 social mentions with conversation peaking at midday when award shortlists were announced. Ogilvy received the most mentions due to its nominations. Big data was the top buzzword. On Tuesday as of 1pm, there were over 9,700 posts with conversation highest during Google's moonshot presentation. Ogilvy continued to lead mentions while creativity and mobile were the most discussed topics. Vivienne Westwood and Jack Black were the most mentioned celebrities.

1. The Latest Social Media Trends
from Cannes Lions 2013 –
Monday and Tuesday
June 18, 2013

2. Monday and Tuesday
Key findings
As of 1pm CET on Tuesday, Cannes Lions Festival of Creativity generated
29,992 posts since Monday alone
Ogilvy dominated online channels following its Cannes Lions
nominations and award
Big data, mobile and creativity led the way for buzz word takeaways so
far, continuing to align the Festival with cutting-edge ideas and innovations

3. Monday, 17th June 2013

4. Cannes Lions 2013 – Total Volume on Monday
Cannes Lions generated a total of 19,201 mentions on Monday.
That’s an average of over 800 posts per hour.
Conversation peeked at midday, following the launch of the first round of award
shortlists.
0
200
400
600
800
1000
1200
1400
1600
1800
2000

5. Top Brands (by mentions) at Cannes Lions 2013: Monday
Ogilvy is the overall social conversation winner with over 2,700 mentions on Monday alone. Ogilvy & Mather
dominated the discussion after they received 12 nominations for this year’s awards.
Heineken was second following its award win for its "Legendary Journey“ campaign from Wieden & Kennedy,
Amsterdam. Microsoft was third, as a result of its nomination for the Windows 8 campaign with SMG and
Foundation activity at the Festival.
2764
237
92
76
74
74
40
30
23
14
9
0 500 1000 1500 2000 2500 3000
Ogilvy
Heineken
Microsoft
BMW
McLaren
AOL
Saatchi
McDona…
Mother
Warner
Coca-cola
Ogilvy Heineken Microsoft BMW McLaren AOL
Saatchi McDonald's Mother Warner Coca-cola

6. Top buzz words (by mention) at Cannes Lions 2013: Monday
Big Data was the buzz word for Monday, generating over 200 posts. The
combination of this and the popularity of both ‘social media’ and ‘collaboration’
highlights the exciting transformation the industry is undergoing, all thanks to the
explosive growth of social media.
54%
40%
6%
Monday Buzz Words
Big Data
Social media
Collaboration

7. Most Mentioned Celebrities at Cannes Lions 2013: Monday
Jack Black led this year’s A-List with 618 mentions, following his presentation alongside
Yahoo, pushing attendees to avoid clichés and take risks with their campaigns.
Jenson Button screeched into second place with his entrance on stage alongside McClaren
and Mindshare, generating over 200 tweets.
0
100
200
300
400
500
600
700
Lou Reed Nick Cannon Jenson Button Melanie Brown Jack Black
Lou Reed
Nick Cannon
Jenson Button
Melanie Brown
Jack Black

8. Top Hashtags at Cannes Lions 2013: Monday
Removing the official hashtags (#canneslions, #canneslive), we can see
that Ogilvy continued to lead the charge in the top hashtag stakes.
349
211
592
2194
0
500
1000
1500
2000
2500
#newhouseidsm #walnutmedia #canvas #ogilvycannes
#newhouseidsm
#walnutmedia
#canvas
#ogilvycannes

9. Tuesday, 18th June 2013

10. Cannes Lions 2013 – Volume on Tuesday as of 1pm CET
Cannes Lions generated 9,723 posts by 1pm CET Tuesday .
That’s an average of over 747 posts per hour already.
Conversation reached its peek so far today at 10am, when Google’s moonshot initiative was
presented at the Festival and contributed to the vast majority of the 1,784 mentions that hour
0
200
400
600
800
1000
1200
1400
1600
1800
2000
00:00:00 01:00:00 02:00:00 03:00:00 04:00:0005:00:00 06:00:00 07:00:00 08:00:00 09:00:00 10:00:00 11:00:00 12:00:00

11. Top Brands (by mentions) at Cannes Lions 2013: Tuesday as of
1pm CET
Ogilvy continued to dominate the social conversation as coverage of its award nominations and bronze awards swept the
web, generating 1,200 mentions by 1pm CET alone. Google and Facebook took second and third place, following
Facebook’s seminar alongside Droga5 and Google’s exploration of its new Project Loon WiFi initiative.
Meanwhile, McLaren conversation came screeching to a holt following its presentation yesterday, resulting in just 19 posts
– 207 posts less than its peek hour yesterday.
265
5
87
441
443
135
7
20
179
8
1377
12
20
0 200 400 600 800 1000 1200 1400 1600
Adobe
BMW
Coca-cola
Facebook
Google
Heineken
McDonald's
McLaren
Microsoft
Mother
Ogilvy
Saatchi
Visa
Adobe BMW Coca-cola Facebook Google Heineken McDonald's McLaren Microsoft Mother Ogilvy Saatchi Visa

12. Top buzz words (by mention) at Cannes Lions 2013: Tuesday as
of 1pm CET
Cannes Lions’ longstanding alignment with cutting-edge creativity shone through,
with creativity and mobile generating the largest number of posts, particularly as
predictions for the winner of Cannes Lions Grand Prix mobile winner flooded in.
11%
33%
35%
2%
7%
12%
Design
Mobile
Creativity
Collaboration
Social media
Data

13. Most Mentioned Celebrities at Cannes Lions 2013: Tuesday
as of 1pm CET
Vivienne Westwood’s seminar exploring the art of storytelling garnered the most posts, resulting in over
703 mentions.
Jack Black came second and continued to drive conversation through his work with Yahoo, generating
more than double the level of engagement compared to Jenson Button, who secured third place.
0
100
200
300
400
500
600
700
800
Vivienne
Westwood
Lou Reed Nick Cannon Jenson Button Melanie Brown Jack Black Ade Adepitan
Vivienne Westwood
Lou Reed
Nick Cannon
Jenson Button
Melanie Brown
Jack Black
Ade Adepitan