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Do I need an app for that?

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Slides for talk on "Do I need an app for that?" to be given at IWMW 2012 event at the University of Sheffield on 18-20 June 2012.

See http://iwmw.ukoln.ac.uk/iwmw2012/talks/borley/

Published in: Education, Technology, Business
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Do I need an app for that?

  1. 1. DO I NEED AN APP FOR THAT? Rob Borley @bobscape
  2. 2. We simplymust have an app!
  3. 3. We simply must have an app! Whyexactly?
  4. 4. We simply must have an app! Whyexactly? Becauseeverybody has an app!
  5. 5. Growth
  6. 6. 45% of people use mobile internet while they are out and about
  7. 7. 75% if you isolate 16 - 25’s
  8. 8. 22% of mobile internet users are infrequent users of desktops
  9. 9. 86% of mobile internet users do so while watching TV
  10. 10. 71% of smartphone users respond to TV advertising on their mobile
  11. 11. Feature phones are down 4%
  12. 12. Half of all local searches happen on a mobile device
  13. 13. By the end of 2013 mobile internet use will overtake desktop
  14. 14. “We need a website”
  15. 15. “We need a flash site”
  16. 16. “We must be on facebook”
  17. 17. “We must be in the app store”
  18. 18. Thanks very much!
  19. 19. NOT VERY SENSIBLE
  20. 20. Content
  21. 21. Tasks
  22. 22. Building native is not always best
  23. 23. Barriers to entry
  24. 24. Poor visibility
  25. 25. Limited real estate
  26. 26. Use & lose
  27. 27. Expensive to build
  28. 28. Thanks again!
  29. 29. and again and again and again
  30. 30. future devices
  31. 31. Documents Applications(content-centric) (behavior-centric) Website Native Hybrid
  32. 32. Native apps are right sometimes
  33. 33. Clearly defined tasks
  34. 34. Used regularly
  35. 35. Uses native features
  36. 36. BUT, THAT’S IT
  37. 37. WHAT ABOUT CONTENT?
  38. 38. If not native, then what?
  39. 39. DO NOTHING
  40. 40. You have a website
  41. 41. Responsive web design
  42. 42. Build once
  43. 43. Smartphone Tablet Mobile Desktop
  44. 44. Single site
  45. 45. looking to the future
  46. 46. More native features
  47. 47. APPS HAVE THEIR PLACE
  48. 48. BUT CONSIDER THE OPTIONS
  49. 49. CLEAR USE CASES
  50. 50. APPS ARE FOR TASKS
  51. 51. THE WEB IS FOR CONTENT
  52. 52. @bobscape or robborley.com
  53. 53. THANKS@bobscape or robborley.com

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