Cannes Lions Thursday update


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The key trends to emerge from Cannes Lions Festival of Creativity 2013 on Thursday.

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Cannes Lions Thursday update

  1. 1. The Latest Social Media Trendsfrom Cannes Lions 2013 –ThursdayJune 20, 2013
  2. 2. Thursday: Key findingsAs many attendees begin their travels home, Cannes Lions generated6,047 posts by 1pm CET Thursday – just over half the number of poststhat appeared yesterday.Lou Reed stole the celebrity show today, generating more than fivetimes the number of posts about his fellow celebrities.Visualisation also rocketed onto the buzz word radar, following therelease of Twitter’s new TV ad targeting visualisation tool.
  3. 3. Cannes Lions 2013 – Volume on Thursday as of 1pm CETCannes Lions generated 6,047 posts by 1pm CET on Thursday.That’s an average of over 431 posts per hour.Conversation reached its peak at midday, when Lou Reed joined Grey Group’s CEOand Vice Chairman to discuss creativity and inspiration, contributing to 1,186mentions that hour.020040060080010001200140000:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00
  4. 4. Top Brands (by mentions) at Cannes Lions 2013: Thursday as of1pm CETOgilvy’s continued social media presence resulted in the company maintaining its top position with 882 mentions.YouTube’s presentation, citing Dove, put the company in a firm second place, with 866 posts. It also gave Dove a 10post lead on Saatchi & Saatchi, which took to the stage to celebrate its 28th birthday the Festival.51012550282168821158660 100 200 300 400 500 600 700 800 900 1000AOLCoca-colaDoveGrey GroupHeinekenMicrosoftMotherOgilvySaatchi & SaatchiYouTubeAOL Coca-cola Dove Grey Group HeinekenMicrosoft Mother Ogilvy Saatchi & Saatchi YouTube
  5. 5. Top buzz words (by mention) at Cannes Lions 2013: Thursdayas of 1pm CETAdvertising continued its lead in the buzz word stakes, generating 609 mentions – more than 50additional posts compared to yesterday.Visualisation secured second place today, following the launch of Twitter’s new TV ad targetingvisualisation tool.36%0%14%12%11%5%4%18%AdvertisingCollaborationCreativityDataDesignMobileSocial mediaVisualisation
  6. 6. Most Mentioned Celebrities at Cannes Lions 2013:Thursday as of 1pm CETThursday saw Lou Reed steal the celebrity show following his appearance on stage with the GreyGroup, leading to over 500 mentions. Meanwhile, Conan O’Brien chatter plummeted following hisdeparture from the Festival, with mentions depleting by over 100.4 16 35123 40100200300400500600AndersonCooperConanOBrienJack Black Lou Reed Nick Cannon VivienneWestwoodAnderson CooperConan OBrienJack BlackLou ReedNick CannonVivienne Westwood
  7. 7. Top Hashtags at Cannes Lions 2013: Thursday as of 1pmCETRemoving the official hashtags (#canneslions, #canneslive), we can see thatOgilvy once again held its lead in the top hashtag stakes. We also saw YouTubeand Dove establish themselves on the radar after the companies’ presentationsthis morning.29 411131347516488901002003004005006007008009001000#advertising #dove #youtube #newhouseidsm #walnutmedia #canvas #ogilvycannes#advertising#dove#youtube#newhouseidsm#walnutmedia#canvas#ogilvycannes