The document proposes a three-level communication model to improve knowledge sharing among members of MaFI, a facilitation initiative. Level 1 uses SEEP's Sharepoint for strategic planning and knowledge production. Level 2 uses a LinkedIn group for discussions, problem solving and networking. Level 3 uses a Facebook page to spread information to thousands. The model incorporates multiple channels like webinars, local learning groups and social media platforms to engage members with different interests. It aims to be proactive, diverse, adaptable, predictable and simple.

1. MaFI The Market Facilitation Initiative - Improved Communication Model 2010 - By Lucho Osorio - MaFI Facilitator

2. A proposal to deliver a fulfilling experience of knowledge sharing and peer-support to MaFI members

5. Communication Model for MaFI D-Groups SEEP Library, MaFI-licious and Slideshare Twitter Local Learning Groups (LLGs) LEVEL 1: SEEP’s SharePoint (Tens) LEVEL 2: LinkedIn Group (Hundreds) LEVEL 3: Facebook Page (Thousands)

11. Africa Agribusiness: LinkedIn Group

13. DFID on Facebook

15. Gates Foundation on Twitter

16. MaFI-licious: MaFI’s web-based resources