Successfully reported this slideshow.
Social Media Working Group<br />
Questions to ask before staring the process:<br />- Who is my target group?<br />- Do we provide valuable entertainment fo...
Do we improve people’s career prospects?</li></li></ul><li>Use Social Media for:<br />Direct Communication<br />Marketing<...
 <br />How to go about it<br /> <br /><ul><li>Social Media being part of the Marketing Plan
There should be a part of Marketing Plan/separate plan for the use of Social Media
The Marketing Plan should be signed off by the client and PCO, or SM can become part of the contract
Content Editors should be assigned to Social Media (client adds credibility and value) – PCO to monitor and drive</li></ul...
 <br />4 major kinds of Social Media:<br /> <br /><ul><li>Personal Networking (Facebook, Friendster,…)
Professional Networking (LinkedIn, Xing,…)
Microblogging (Twitter)
Multimedia Blogging/Networking (Youtube, Flickr)</li></ul> <br /> <br /> <br />
Upcoming SlideShare
Loading in …5
×

Iapco Ppt[1]

480 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Iapco Ppt[1]

  1. 1.
  2. 2. Social Media Working Group<br />
  3. 3. Questions to ask before staring the process:<br />- Who is my target group?<br />- Do we provide valuable entertainment for people? <br />- Do we allow people to experience something emotional? <br />- Do we allow people to express their creativity? <br />- Do we provide people with relevant knowledge or information?<br /><ul><li>Can people form or retain meaningful relationships with others?
  4. 4. Do we improve people’s career prospects?</li></li></ul><li>Use Social Media for:<br />Direct Communication<br />Marketing<br />Branding<br />Education<br />Program/Program Development<br />Messaging<br />Interaction<br />Discussions<br />Program Development<br />Onsite Comments/Tweets<br />Post Conference Interaction<br />Creating an experience<br />Peer Identification<br />Fun<br />Onsite Comments/Tweets<br />Competitions<br />Post Conference Interaction<br /> <br /> Long Term Goal: Extending the life of an event and cause<br />
  5. 5.  <br />How to go about it<br /> <br /><ul><li>Social Media being part of the Marketing Plan
  6. 6. There should be a part of Marketing Plan/separate plan for the use of Social Media
  7. 7. The Marketing Plan should be signed off by the client and PCO, or SM can become part of the contract
  8. 8. Content Editors should be assigned to Social Media (client adds credibility and value) – PCO to monitor and drive</li></ul> <br /> <br />
  9. 9.  <br />4 major kinds of Social Media:<br /> <br /><ul><li>Personal Networking (Facebook, Friendster,…)
  10. 10. Professional Networking (LinkedIn, Xing,…)
  11. 11. Microblogging (Twitter)
  12. 12. Multimedia Blogging/Networking (Youtube, Flickr)</li></ul> <br /> <br /> <br />
  13. 13.  <br />1. Personal Networking Sites (Facebook)<br /> <br />OVERALL: This kind of Networking Sites<br />is ideal for Marketing and Creating a Buzz<br /><ul><li>Create an experience/emotion
  14. 14. Open to the bigf wide world – no spercific target group
  15. 15. Fan Sites should be meaningful/have a purpose (more than just a conference)
  16. 16. Subject over event
  17. 17. Causes Page great to promote the cause
  18. 18. Links Page available
  19. 19. Sponsors Page available
  20. 20. Can be used like a website
  21. 21. Post pcitures and videos
  22. 22. Discussions (regularly and moderated)
  23. 23. Events Page to promote any conference related events/appearances
  24. 24. Good for group messaging
  25. 25. Facebook is a platform that can interact with other Social Media (Twitter, Youtube,…)</li></li></ul><li>2. Professional Networking (Linked In)<br /> <br />OVERALL: This kind of Networking Sites is ideal for Professional Interaction<br /><ul><li>Main purpose is professional
  26. 26. LinkedIn hosts a lot of professional information of people (Cvs)
  27. 27. Discussions
  28. 28. Program Development (build program around a cause)
  29. 29. Content Info
  30. 30. Recruitment
  31. 31. Travel Tracking
  32. 32. Should be monitored by somebody from the Scientific Committee</li></li></ul><li> <br />3. Microblogging(Twitter)<br /> <br /><ul><li>Instant Messaging (unstructured, uncontrolled, irretrievable)
  33. 33. Be constant but relevant!
  34. 34. Milestones
  35. 35. Can be opened up onsite (Moderated/monitored)
  36. 36. Retweet followers
  37. 37. TWITTER should be monitored in genereal – whether you use it or not (See what others tweet)</li></li></ul><li> <br /> <br />4. Multimedia Blogs (Youtube, Flickr)<br /> <br /><ul><li>Video Addresses
  38. 38. Presentations/Talks (before the conference or after)
  39. 39. Discussions (written or as Vlogs)
  40. 40. Video Competition
  41. 41. Webcast Platform (TED)</li></li></ul><li> <br /> <br />Building up a Fan/Follower Community<br /> <br /><ul><li>All committees should be engaged in signing up and inviting their peers to join the Social Media Sites
  42. 42. Invite speakers, sponsors,…. And encourage them to invite peers as well
  43. 43. Use email list of former participants and invite them to join
  44. 44. Website, E-Mails, everything going out should have a direct link to the applicable Social Media Sites
  45. 45. Contests and actions to get people excited (photo contests, “If we get 10,000 fans, we will….”,…)
  46. 46. Connect with similar groups that are already using Social Media
  47. 47. When to start: Generally when Website launches but can vary based on topic/purpose</li></li></ul><li> NEXT STEPS:<br /><ul><li>LinkedIn Discussion Group (Sub Group of an existing one) to continue the process and find examples
  48. 48. Guideline Draft to be finalized by IMEX 2011
  49. 49. Recommendation to Team Paris 2012 to use SM as per guide as much as it makes sense
  50. 50. Recommendation to Council to rethink use of Facebook to promote our profession as the Facebook Reach is the biggest (81%)</li>

×