The document discusses the market facilitation initiative (mafi) and the use of smart subsidies to improve agricultural knowledge and information systems (AKIS) for pro-poor market development. It explores definitions of subsidies, key principles for their use, and implementation tips, emphasizing the importance of targeted and time-bound interventions to stimulate systemic change while mitigating risks. The paper aims to foster discussion among development agents to enhance the effectiveness of subsidies in supporting marginalized agricultural actors.