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How To Create and Monetize Compelling Video Content - Animoto and Mari Smith


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 How to create and monetize compelling video content - join Mari Smith and special guest, Cyndi from Animoto! We cover best practices and pro tips for creating videos and setting up effective video ads!  Plus great examples from real businesses. 
Watch the companion webinar on Facebook here:
Or YouTube here:
➡️ Save 20% on a Professional account with Animoto (new subscribers only).
Go to: & use code ‘mariwebinar2018’
➡️ SAVE $500! Sign up for Mari Smith’s FAST Facebook Results Program!
Go to: & use code: ‘save500’

Published in: Marketing
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How To Create and Monetize Compelling Video Content - Animoto and Mari Smith

  1. 1. HOW TO CREATE & MONETIZE COMPELLING VIDEO CONTENT Make videos that generate results and revenue! Mari Smith Premier Facebook Marketing Expert brought to you by Cyndi @ Animoto Make great videos easily
  2. 2. 2 @MariSmith @Animoto The #1 reason marketers struggle to create video content is… …a lack of time or resources! Marketers’ top challenge?
  3. 3. 3 @MariSmith @Animoto 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. ~Buffer The challenge with video
  4. 4. …but first!!
  5. 5. 5 @MariSmith @Animoto “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.” ~Mark Zuckerberg, Jan. 2018 “Over the next three years, the biggest trend in our products will be the growth of video.” ~Mark Zuckerberg, Nov. 2017 Facebook is still focused on a video first strategy ACTIVE engagement vs. passive Facebook news feed algorithm changes
  6. 6. 6 @MariSmith @Animoto What content is favored now? Personal posts from friends and family Includes sharing Page posts! Content that sparks conversation & meaningful interactions between people — includes news article or video prompting lots of discussion Shows from the Watch platform Video and especially Live that generates authentic engagement Users are 6x more likely to comment on Facebook Live videos compared to regular videos
  7. 7. 7@MariSmith @Animoto Social video generates 1200% more shares than text and images combined. ~Brightcove
  8. 8. 8 @MariSmith @Animoto THUMB-stopping!!!! Craft for MAXIMUM SHARES “OMG, I must share this! Now!” Ideally: Educational Inspirational Entertaining Mari’s #1 Content Creation Tip
  9. 9. 9 @MariSmith @Animoto Example: Peanut Blossom The results: 1.4 million views 13.5K shares 42K reactions
  10. 10. 10 @MariSmith @Animoto How to create share-worthy videos Educate and inspire Listen to your audience Create timely content Leverage holidays or industry news Try square videos 78% bigger in news feed!
  11. 11. 11 @MariSmith @Animoto Example: Click N’ Curl The results: 48% increase in sales 17% increase in website visits 78 shares,136 reactions, 18 comments
  12. 12. 12 @MariSmith @Animoto How to create share-worthy videos Demonstrate your expertise Establish your brand as a subject matter expert What do you know better than anyone else?
  13. 13. 13 @MariSmith @Animoto Example: We Are Wildness The results: 5K+ FB group members 195 shares (1K+ shares overall), 519 reactions, 19 comments
  14. 14. 14 @MariSmith @Animoto Use videos in Facebook Groups Form connections around accountability Drive engagement by including a clear call-to- action (CTA) Leverage stock assets Visit
  15. 15. 15 @MariSmith @Animoto Example: Nest Homeware The results: 4X weekly average sales 500+ link clicks to website 8% increase in page likes
  16. 16. 16 @MariSmith @Animoto How do you create effective video ads? Be concise Test to find what works Set aside budget
  17. 17. 17 @MariSmith @Animoto Use video & images native to mobile: Square Canvas Stories Carousel Up to 10 images/videos Facebook Ads: optimize for mobile
  18. 18. 18@MariSmith @Animoto Develop short-form, ‘snackable’ content. ~Sheryl Sandberg FB Q2 2017 Earnings Call
  19. 19. 19@MariSmith @Animoto Video ads have an average CTR of 1.84%, the highest click- through rate of all digital ad formats. ~Business Insider
  20. 20. 20 @MariSmith @Animoto Save inspirational videos on Facebook and Instagram 3 Pro Tips to save you time Proactively collect a repository of assets Take lots of photos and videos all year Remember to record videos too! Practice video creation regularly Try practicing on your personal profile
  21. 21. 21 @MariSmith @Animoto Stock assets Animoto, Pixabay, Pexel Helpful video creation resources Social media calendar Timeliness on social media is key! Leverage community feedback Join our Facebook Group: Animoto Social Video Marketing Community
  22. 22. 22 @MariSmith @Animoto Create videos that spark conversation! Craft videos for maximum shares! Use video to engage groups Optimize for mobile formats Amplify reach with video ads Practice and continue learning! Key takeaways
  23. 23. 23 @MariSmith @Animoto 20% promotion for new Animoto subscribers Go to: Use code ‘mariwebinar2018’ Special Offers! SAVE $500! Mari Smith’s FAST Facebook Results Program! Go to: Use code: ‘save500’
  24. 24. 24@MariSmith @Animoto Animoto – live demo! Create a compelling video from start to finish in 10 minutes