 How to create and monetize compelling video content - join Mari Smith and special guest, Cyndi from Animoto! We cover best practices and pro tips for creating videos and setting up effective video ads!  Plus great examples from real businesses.  Watch the companion webinar on Facebook here: https://www.facebook.com/marismith/videos/10155131009815009/ Or YouTube here: https://youtu.be/jnRqoOxPfc4 SPECIAL OFFERS! ➡️ Save 20% on a Professional account with Animoto (new subscribers only). Go to: www.animoto.com & use code ‘mariwebinar2018’ ➡️ SAVE $500! Sign up for Mari Smith’s FAST Facebook Results Program! Go to: https://signup.marismith.com/fastfb & use code: ‘save500’

1. HOW TO CREATE &
MONETIZE COMPELLING
VIDEO CONTENT
Make videos that generate results and revenue!
Mari Smith
Premier Facebook Marketing Expert
brought to you by
Cyndi @ Animoto
Make great videos easily

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@MariSmith @Animoto
The #1 reason marketers struggle to create video
content is…
…a lack of time or resources!
Marketers’ top challenge?

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@MariSmith @Animoto
43% of marketers said
they’d create more video
content if there were no
obstacles like time,
resources, and budget.
~Buffer
The challenge with video

4. …but first!!

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@MariSmith @Animoto
“One of our big focus areas for 2018 is
making sure the time we all spend on
Facebook is time well spent.”
~Mark Zuckerberg, Jan. 2018
“Over the next three years, the biggest
trend in our products will be the growth
of video.”
~Mark Zuckerberg, Nov. 2017
Facebook is still focused on a video first
strategy
ACTIVE engagement vs. passive
Facebook news feed algorithm changes

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@MariSmith @Animoto
What content is favored now?
Personal posts from friends and family
Includes sharing Page posts!
Content that sparks conversation & meaningful
interactions between people — includes news article
or video prompting lots of discussion
Shows from the Watch platform
Video and especially Live that generates authentic
engagement
Users are 6x more likely to comment on Facebook Live
videos compared to regular videos

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Social video
generates 1200%
more shares than
text and images
combined.
~Brightcove

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@MariSmith @Animoto
THUMB-stopping!!!!
Craft for MAXIMUM SHARES
“OMG, I must share this! Now!”
Ideally:
Educational
Inspirational
Entertaining
Mari’s #1 Content Creation Tip

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@MariSmith @Animoto
Example: Peanut Blossom
The results:
1.4 million views
13.5K shares
42K reactions

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@MariSmith @Animoto
How to create share-worthy videos
Educate and inspire
Listen to your audience
Create timely content
Leverage holidays or
industry news
Try square videos
78% bigger in news feed!

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@MariSmith @Animoto
Example: Click N’ Curl
The results:
48% increase in sales
17% increase in website
visits
78 shares,136 reactions,
18 comments

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@MariSmith @Animoto
How to create share-worthy videos
Demonstrate your
expertise
Establish your brand as
a subject matter expert
What do you know
better than anyone
else?

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@MariSmith @Animoto
Example: We Are Wildness
The results:
5K+ FB group members
195 shares (1K+ shares
overall), 519 reactions, 19
comments

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@MariSmith @Animoto
Use videos in Facebook Groups
Form connections around
accountability
Drive engagement by
including a clear call-to-
action (CTA)
Leverage stock assets
Visit animotostock.smugmug.com

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@MariSmith @Animoto
Example: Nest Homeware
The results:
4X weekly average sales
500+ link clicks to website
8% increase in page likes

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@MariSmith @Animoto
How do you create effective video ads?
Be concise
Test to find what works
Set aside budget

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@MariSmith @Animoto
Use video & images native to mobile:
Square
Canvas
Stories
Carousel
Up to 10 images/videos
Facebook Ads: optimize for mobile

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Develop
short-form,
‘snackable’
content.
~Sheryl Sandberg
FB Q2 2017 Earnings Call

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Video ads have an
average CTR of 1.84%,
the highest click-
through rate of all
digital ad formats.
~Business Insider

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@MariSmith @Animoto
Save inspirational videos on Facebook and
Instagram
3 Pro Tips to save you time
Proactively collect a repository of assets
Take lots of photos and videos all year
Remember to record videos too!
Practice video creation regularly
Try practicing on your personal profile

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@MariSmith @Animoto
Stock assets
Animoto, Pixabay, Pexel
Helpful video creation resources
Social media calendar
Timeliness on social media is key!
Leverage community feedback
Join our Facebook Group:
Animoto Social Video Marketing
Community

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@MariSmith @Animoto
Create videos that spark conversation!
Craft videos for maximum shares!
Use video to engage groups
Optimize for mobile formats
Amplify reach with video ads
Practice and continue learning!
Key takeaways

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@MariSmith @Animoto
20% promotion for new
Animoto subscribers
Go to:
www.animoto.com
Use code ‘mariwebinar2018’
Special Offers!
SAVE $500!
Mari Smith’s FAST Facebook
Results Program!
Go to:
https://signup.marismith.com/fastfb
Use code: ‘save500’

24. 24@MariSmith @Animoto
Animoto – live demo!
Create a compelling video from start to finish
in 10 minutes