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Marissa i immersion blog
- 1. i-Immersion Blog Proposal Marissa Lee January 13. 2012
- 2. Blog: Personal online journal Consisting of entries called “posts” Saved in reverse chronological order Where people can read, discuss, and comment
- 3. Brand Building Free Community Communication Why Blog? Competitive Thought Leadership
- 4. According to Universal McCann 77% of Internet users read blogs Conversion Rate 58% say that they are better-known in their industry because of their blog 56% say that their blog has helped their company establish a position as a thought leader within their industry.
- 5. So…
- 6. Welcome to the i-Immersion Blog
- 7. Welcome to the i-Immersion Blog
- 8. Combine = Tabs • About i-Immersion • Why i-Immersion • McKinley School • Hatch School • Ni hoa Site • Downloads • Contact us
- 9. School Sites: Sub-blogs Update at least weekly - biweekly by teachers, Program Coordinator At least one picture per week http://ilcsphotopage.wordpr ess.com/page/3/ Photo blog!
- 10. Conversion Rate 1 1 20,096 hits in just 1 year 150 Students Equivalent to 135 K-12th grade Photo blog hits per student
- 11. But what about the main content?
- 12. Structure
- 13. Musing Monday Teacher Tuesday Wild Wednesday Thankful Thursday Featured Friday Structure
- 14. Goal: living person behind the name Relatable Emotions Feeling Breathing Example: http://headofschoolblog.wordpress.com/page/3/
- 15. Talking conversion rates again? Ten Tuesdays, Featured Fridays http://storyofmylifetheblog.blogspot.com/search/label/List%20of%20Ten%20Tuesday 600 Subscribers 2,133+ Subscribers 20+ Comments 70+ Comments
- 16. Questions?
- 18. 30% of Internet traffic is currently video. Why? By 2013, 90% of Internet traffic will be video Visitors who view product videos are 85% more likely to buy than visitors who do not 1 minute of video is worth 1.8 million words
- 19. Why? Dialogue with customer Virtual & viral marketing No worries about privacy concerns Because all personal volunteering Interactive, conversational Community Every parent loves watching their kids and seeing them win http://www.youtube.com/watch?v=rchTNpt1dn4
- 20. Video Contest 1. Social base: fb is easiest for voting 2. Pose Prompt 3. Requirements 4. Award – free iicamp 5. Promote it – flyers in schools, emails, etc 6. Reuse contest content – marketing, blog, testimonials
- 23. Conversion rate Traffic Video Contest
- 24. PR Suggestion
- 25. Marissa Lee i-Immersion January 13. 2012 marissalee@berkeley.edu