3. • Personally Designed Phone Cases
(PDPC) aims to make, plain and
transparent phone cases into
simply decorated phone cases
according to how the consumer
wishes it to be decorated.
• Plain and transparent phone
cases are used to be decorated
using a different amount of
decorations like: jewels, beads,
studs, stickers etc…
Main Idea:
4. • A new phone case normally lasts for
about a year. Either because it’s out of
fashion or maybe because it’s thorn or
its colour has faded away. A normal
phone case usually costs quite an
amount of money, if it isn’t a fake
replica.
• All persons who have a phone are
consumers to this product.
• Costs for “personally designing”
phone cases will be around € -
according to the consumer’s wants.
Approach:
5. • Transparent Phone Cases by Etsy or
Ebay are the easiest and most
preferred to be designed.
• Others that are already coloured may
be a little harder to design because of
the consumer’s demands.
Best preferred phone cases:
9. • To show the different designs we
can make we will present flyers to
the consumers that are interested
in buying a case.
• We will also try to be present at
school fairs, bazaars and
exhibitions.
How to approach
customers:
11. • Phone Case and Costs: Phone
case+Shipping+Jewels=€7-€16 according to
the customers wants
• Labor/Wage: €8.50 per hour
• Phone case: 1 Phone case=5 Minutes so in
an hour 12 phone cases will be produced
Cost Analysis:
13. Strenghts:
-No rent is to be
paid
-Smart idea and
ideal to all those
with a phone
Weaknesses:
-No experience in
designing phone cases
-Not a good product
for those with no
phone
Opportunities:
-Could become very
popular easily
-Easy to make and
cheap
Threats:
-People buying the
product might do it
themselves
-Design demanded
may not be accurate
SWOT-Analysis