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{
Personally
Designed
Phone Cases
• Description
• Target Audience
• Sales
• Cost Analysis
• SWOT-Analysis
• Competition
Agenda:
• Personally Designed Phone Cases
(PDPC) aims to make, plain and
transparent phone cases into
simply decorated phone cases
according to how the consumer
wishes it to be decorated.
• Plain and transparent phone
cases are used to be decorated
using a different amount of
decorations like: jewels, beads,
studs, stickers etc…
Main Idea:
• A new phone case normally lasts for
about a year. Either because it’s out of
fashion or maybe because it’s thorn or
its colour has faded away. A normal
phone case usually costs quite an
amount of money, if it isn’t a fake
replica.
• All persons who have a phone are
consumers to this product.
• Costs for “personally designing”
phone cases will be around € -
according to the consumer’s wants.
Approach:
• Transparent Phone Cases by Etsy or
Ebay are the easiest and most
preferred to be designed.
• Others that are already coloured may
be a little harder to design because of
the consumer’s demands.
Best preferred phone cases:
• Description
• Target Audience
• Sales
• Cost Analysis
• SWOT-Analysis
• Competition
Agenda:
• All people of different ages are
to be targeted
• We will later choose to target
other people from schools and
offices
Target Audience:
• Description
• Target Audience
• Sales
• Cost Analysis
• SWOT-Analysis
• Competition
Agenda:
• To show the different designs we
can make we will present flyers to
the consumers that are interested
in buying a case.
• We will also try to be present at
school fairs, bazaars and
exhibitions.
How to approach
customers:
• Description
• Target Audience
• Sales
• Cost Analysis
• SWOT-Analysis
• Competition
Agenda:
• Phone Case and Costs: Phone
case+Shipping+Jewels=€7-€16 according to
the customers wants
• Labor/Wage: €8.50 per hour
• Phone case: 1 Phone case=5 Minutes so in
an hour 12 phone cases will be produced
Cost Analysis:
• Description
• Target Audience
• Sales
• Cost Analysis
• SWOT-Analysis
• Competition
Agenda:
Strenghts:
-No rent is to be
paid
-Smart idea and
ideal to all those
with a phone
Weaknesses:
-No experience in
designing phone cases
-Not a good product
for those with no
phone
Opportunities:
-Could become very
popular easily
-Easy to make and
cheap
Threats:
-People buying the
product might do it
themselves
-Design demanded
may not be accurate
SWOT-Analysis
• Description
• Target Audience
• Sales
• Cost Analysis
• SWOT-Analysis
• Competition
Agenda:
• Cheap phone cases that are very
attractive
• Ships worldwide for a low price
or for free
Competitor 1:
Aliexpress
• Cheap and affordable phone
cases
• May take long to ship but
worth it
Competitor 2:
Lightinthebox
Economics Katrina,Jule and Jorge

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Economics Katrina,Jule and Jorge

  • 2. • Description • Target Audience • Sales • Cost Analysis • SWOT-Analysis • Competition Agenda:
  • 3. • Personally Designed Phone Cases (PDPC) aims to make, plain and transparent phone cases into simply decorated phone cases according to how the consumer wishes it to be decorated. • Plain and transparent phone cases are used to be decorated using a different amount of decorations like: jewels, beads, studs, stickers etc… Main Idea:
  • 4. • A new phone case normally lasts for about a year. Either because it’s out of fashion or maybe because it’s thorn or its colour has faded away. A normal phone case usually costs quite an amount of money, if it isn’t a fake replica. • All persons who have a phone are consumers to this product. • Costs for “personally designing” phone cases will be around € - according to the consumer’s wants. Approach:
  • 5. • Transparent Phone Cases by Etsy or Ebay are the easiest and most preferred to be designed. • Others that are already coloured may be a little harder to design because of the consumer’s demands. Best preferred phone cases:
  • 6. • Description • Target Audience • Sales • Cost Analysis • SWOT-Analysis • Competition Agenda:
  • 7. • All people of different ages are to be targeted • We will later choose to target other people from schools and offices Target Audience:
  • 8. • Description • Target Audience • Sales • Cost Analysis • SWOT-Analysis • Competition Agenda:
  • 9. • To show the different designs we can make we will present flyers to the consumers that are interested in buying a case. • We will also try to be present at school fairs, bazaars and exhibitions. How to approach customers:
  • 10. • Description • Target Audience • Sales • Cost Analysis • SWOT-Analysis • Competition Agenda:
  • 11. • Phone Case and Costs: Phone case+Shipping+Jewels=€7-€16 according to the customers wants • Labor/Wage: €8.50 per hour • Phone case: 1 Phone case=5 Minutes so in an hour 12 phone cases will be produced Cost Analysis:
  • 12. • Description • Target Audience • Sales • Cost Analysis • SWOT-Analysis • Competition Agenda:
  • 13. Strenghts: -No rent is to be paid -Smart idea and ideal to all those with a phone Weaknesses: -No experience in designing phone cases -Not a good product for those with no phone Opportunities: -Could become very popular easily -Easy to make and cheap Threats: -People buying the product might do it themselves -Design demanded may not be accurate SWOT-Analysis
  • 14. • Description • Target Audience • Sales • Cost Analysis • SWOT-Analysis • Competition Agenda:
  • 15. • Cheap phone cases that are very attractive • Ships worldwide for a low price or for free Competitor 1: Aliexpress
  • 16. • Cheap and affordable phone cases • May take long to ship but worth it Competitor 2: Lightinthebox