3. 3 1, K ILLER C OPYWRITING 定义
killer copywriting
直译就是杀手级文案。比如广告词写够好就能
带来很多GOLD。 比如我们在写信劝说用户交
费的时候。
Killer copywriting is when you write a killer sales
message to the right prospect and they take the
actions you desire
When your prospect says ‘That’s for me!’
4. 4 2, K ILLER C OPYWRITING 用途
Why learn this?
Suggestion
Partner Program
SEO Writing
Daily work, Communication
…
5. 5 3,简单公式
Simple Formula
Here’s what I am selling
Here’s what it will do for you
Here’s how you can get it
7. 7 简单５步
5 Step Process
Start with the OFFER: Product components, bonuses,
payment plans, membership....
Write 100 bullets (can trigger the purchase)
Write the lead-in (start of the letter)
Write 25 headlines (as you go on, they will get
stronger)
Write the close: proof, guarantee, call to action, P.S.
8. 8 1,草案
Crafting Killer Offers
Product components (Hot tip: rip your big product
into multiple guides, reports, sections)
Bonuses: audio seminars, reports, interviews,
mindmaps, cheat sheets, video, software
Payment plan: Free trial, make it EASY to say YES!
Offer is: Ebook + 3 bonus reports + 3 bonus
interviews + 7 day trial
9. 9 2, CREATE KILLER GOLDEN BULLETS
Bullets are the body
Write 100 bullets because you never know which
ones are going to sell your product
Blinds bullets vs golden bullets (50-50)
Mix curiosity with your golden bullets
Isolate every fact, tactic, strategy or piece of info
inside of your product.
Transform fact into sweet, interesting bullet
10. 10 2- A , 内容模板
Bullet Templates:
The ‘how-to’ bullet
The ‘why’ bullet
The ‘numbers’ bullet
The ‘secret’ bullet
The ‘alert’ bullet
11. 11 3,导入
Writing Million Dollar Lead-ins:
A lead-in is the main story, concept or mechanism
that starts your sales letter
Step 1: Figure out the core concept
Step 2: Create a solid logic flow
12. 12 4,标题
一 数字说明式
一个月轻松挣5万的方法
Marry a single millionaire man within 60 days
Now
二． 公众见证式
2000+ successful stories to prove MM works well
13. 13 4,标题(2)
三．提问诱导式
为什么朋友挣得比我多？
How to marry a single rich man within 60 days?
四． 比喻式
Let millionaire dating as easy as breath
14. 14 4,标题(3)
五． 新闻传播式
It is a secret for all single women who want to
find a rich love.
六． 称述式
MM will offer free membership.
七． 对比式
If you have no better way, let MM help you on
dating rich singles.
15. 15 5,结尾
Closing the sale:
Price justification
Guarantee
Proof
Call to action
P.S. is the close of the letter (1 – Guarantee
emphasis 2 – The deadline 3 – Testimonial)
16. 16 6,总结
#１Put the 5 pieces together
Start with the OFFER: Product components,
bonuses, payment plans, membership....
Write bullets (can trigger the purchase)
Write the lead-in (start of the letter)
Write headlines (as you go on, they will get
stronger)
Write the close: proof, guarantee, call to action, P.S.
17. 17 6,总结(2)
#2 Edit it to make it as good as possible
#3 Test 2 or more versions of every section and
split test each one
19. 19
W ORLD CLASS COPYWRITING
HABITS (1)
1. 阅读是写出杀手级文案的唯一方法
你接触越多优质的文案，你就越能判断自己的
错误以及改善。去读广告杂志、广告及文案博
客;在发布一些重要文案前，先去问问朋友的反
馈 — 他们或许会发现一些错误。
2.每天抽出50分钟来写文案，
For the first 6 months, spend 25 mins a day
copying by hand proven successful sales letters,
Then, spend 25 mins working on your own sales
messages
20. 20
W ORLD CLASS COPYWRITING
HABITS (2)
3. 也可以请职业文案写手帮助。(Hire pro
copywriters to give you brutal critiques)
4. Find another marketer to compare notes
and critique each other’s copy
22. 22 1,强调优势
你的商品如何提升使用者的生活品质?你的商
品提供什么样的优势是超越其他类似的产品。
比如：Millionairematch is the specialized site for
rich singles dating beauties and it has more than
1,700,000 active members.
25. 25
4, 注重情感表达以及使用
正向的词句
当读者不买你的商品时，你可以放张可怕的图
吓他，但这只会留给他一片黑暗，让他十分不
开心;尽量把放重心在使用过这项产品会有的
正向心情中，这会使读 者的心情较为良好。
请使用正向的词句，如”永远”，而不是”绝不”。
比如：80% of our gold members can get true
love on our site. But not, if you do not upgrade,
you will never find true love.
