This dashboars was created as a school project for the advertising agency Sterling & Draper, in order to determine which content deserves marketing attention.

1. MAOR OHAYON
PRACTICUM100
Trending Videos by
Region, Date, and
Category dashboard
https://public.tableau.com/views/Book1_16695774951930/Tre
ndingVideos

2. What video categories were trending last week?
How were they distributed among various regions?
What categories were especially popular in the United States?
This dashboars had created for Sterling & Draper advertising
agency, in order to determine what content deserves marketing
attention.
A variety of YouTube videos were analyzed based on category
and geographic region. The purpose of this dashboard is to
answer the following questions:
INTRO
INTRO
INTRO

3. The Dashboard

4. Trending History : Stacked erea chart displaying trending
videos by Date & Category.
Trending Videos by Region: pie chart displaying the total
sum & percent share of videos by region.
Trending History, %: Stacked erea charts displaying the
share (in percent) of trending videos in every category by
date.
Trending by Country & Category: Highlighted table.
Graphs:
1.
2.
3.
4.
DASHBOARD
COMPONENTS

5. Filters:
Date Picker:
Use the filter to display data according to a desired range or
dates. for example, if the selected range is between 24 up to
31, The graphs will display the data according to these range
of days on each month and each year of the data.
DASHBOARD
COMPONENTS

6. A region selector is comprised of a
drop-down menu. This filter
modifies all graphs on the
dashboard.
In this example, we've chosen to
present Japan-specific data.
Region Picker

7. Which video categories were popular during
the most recent week of the data?
The data is arranged
based on the video
count column in
ascending order.
Entertainment,
People & Blogs, and
News & Politics are
the most popular
viewing categories
according to the
most recent data.

8. Which video categories trended most often?
Entertainment, People &
Blogs, Music, News &
Politics, and Comedy are
the most popular
categories, according to
the table of intersections. It
is fascinating to observe
that this trend is
maintained, more or less,
over time. We invite you to
modify the time range and
investigate how the data
reflect the popularity.

9. How do they distributed among regions ?
Use Region Picker to see
how trending viewing
categories are reflected
across regions. Choose to
present the data pertinent
to the United States in this
example.
In our case, the trendy
categories are
Entertainment, Music,
Howto & Style, Comedy,
and People & Blogs.

10. Where there any differences between the
categories popular in US and those popular
elsewhere ?
There is no discernible difference in the popularity of the 'entertainment' category
among the top five categories. This category holds the top or second-place position in
every area examined.
In terms of the popularity of People & Blogs and Music categories, the United States is
.more similar to India than to Russia, Japan, or France
Within the top five, there are also popular categories that are exclusive to the United
:States
Howto & Style that is exclusive to the United States and ranked third. The United States
.ranks first among the examined nations in the quest for music videos

11. THANKS FOR WATCHING!
Maor Ohayon