This dashboars was created as a school project for the advertising agency Sterling & Draper, in order to determine which content deserves marketing attention.
Social Media Shakedown of Top Brands in July 2014Unmetric
Crafting content that not only meets business objectives, but also appeals to their target audiences has become a compelling strategy for brands across social media platforms. Be it product showcases like Neutrogena’s skin care products for men or Tony Burch’s pre-fall collection or like how Bacardi and Adidas Football leveraged the FIFA World Cup, this report helps in understanding how brands are employing the strategy of increasingly matching business objectives with content that resonates with their social audiences.
YouTube Trending List: An Analysis of the Factors that Influence Video Trendi...Brendan Sigale
This document analyzes factors that influence how long YouTube videos remain on the trending list. The researchers examined variables like views, likes, dislikes, comments, video category, and day of the week. Their regression model found views, likes, and dislikes on the first day significantly predicted trend duration. A separate model adding category found "Music" and "How-to & Style" were also significant. However, the models' predictive power was limited as shown by their high standard errors and low adjusted R-squared values. The researchers recommend marketers consider first day metrics and category, but use these models cautiously alongside other methods.
Students had access to the Sysomos Education program for Spring 2017. This tool was used to evaluate client and competitors on social media. Assignment created by @kfreberg.
This document analyzes YouTube trending video data from 5 countries to understand popular video categories and cultural differences. It finds that music is the most viewed category as people prefer relaxing videos. Views are most common at 4-5pm and concentrated times vary by country. Comments are less common overall but videos on nonprofits receive more. Animal, comedy and education videos tend to have highest approval ratings while news, politics and entertainment spark more controversy.
Social media analytics and measurement tool - Simplify360Simplify360
Objective of the presentation;
1. To showcase the strength of Simplify360 as the one stop access point for addressing your social media analytics requirements.
2. To illustrate how you can use Simplify360 to optimize social media strategy
3. To show how you can optimize your content for different social media channels using advanced insights.
Simplify360 will help you to gain consumer insights, benchmarking of your engagement metrics and measuring your competitor's success as compared to yours.
Discount Tire has created a unique brand image on social media by blending family-oriented content with content about their sponsored racing teams. This content receives high engagement, especially videos about the racing teams which receive over 900,000 views. In contrast, Firestone's social media presence lacks uniqueness and focuses primarily on deals with low engagement. Tire Kingdom unsuccessfully created a unique presence and has very low engagement across all platforms, though incorporating more contests and sweepstakes is increasing interaction.
Social Media Shakedown of Top Brands in July 2014Unmetric
Crafting content that not only meets business objectives, but also appeals to their target audiences has become a compelling strategy for brands across social media platforms. Be it product showcases like Neutrogena’s skin care products for men or Tony Burch’s pre-fall collection or like how Bacardi and Adidas Football leveraged the FIFA World Cup, this report helps in understanding how brands are employing the strategy of increasingly matching business objectives with content that resonates with their social audiences.
YouTube Trending List: An Analysis of the Factors that Influence Video Trendi...Brendan Sigale
This document analyzes factors that influence how long YouTube videos remain on the trending list. The researchers examined variables like views, likes, dislikes, comments, video category, and day of the week. Their regression model found views, likes, and dislikes on the first day significantly predicted trend duration. A separate model adding category found "Music" and "How-to & Style" were also significant. However, the models' predictive power was limited as shown by their high standard errors and low adjusted R-squared values. The researchers recommend marketers consider first day metrics and category, but use these models cautiously alongside other methods.
Students had access to the Sysomos Education program for Spring 2017. This tool was used to evaluate client and competitors on social media. Assignment created by @kfreberg.
This document analyzes YouTube trending video data from 5 countries to understand popular video categories and cultural differences. It finds that music is the most viewed category as people prefer relaxing videos. Views are most common at 4-5pm and concentrated times vary by country. Comments are less common overall but videos on nonprofits receive more. Animal, comedy and education videos tend to have highest approval ratings while news, politics and entertainment spark more controversy.
Social media analytics and measurement tool - Simplify360Simplify360
Objective of the presentation;
1. To showcase the strength of Simplify360 as the one stop access point for addressing your social media analytics requirements.
2. To illustrate how you can use Simplify360 to optimize social media strategy
3. To show how you can optimize your content for different social media channels using advanced insights.
Simplify360 will help you to gain consumer insights, benchmarking of your engagement metrics and measuring your competitor's success as compared to yours.
Discount Tire has created a unique brand image on social media by blending family-oriented content with content about their sponsored racing teams. This content receives high engagement, especially videos about the racing teams which receive over 900,000 views. In contrast, Firestone's social media presence lacks uniqueness and focuses primarily on deals with low engagement. Tire Kingdom unsuccessfully created a unique presence and has very low engagement across all platforms, though incorporating more contests and sweepstakes is increasing interaction.
Tubalytics feature description and edition comparisonareconster
Tubalytics is a global, all-you-need YouTube analytics tool for influencer marketing. It is also a comprehensive intelligence system that helps marketers and agencies to discover growing channels, estimate their audience, and explore market trends.
Also, Tubalytics is a great tool for influencer relationship management and planning paid promotion campaigns on YouTube.
Unlike others, Tubalytics provides all the necessary features to help marketers and agencies with their daily work:
- Audience ratings for channels
- Fastest-growing channels identification
- Paid promotion cost estimation
- Influencer discovery
- Searching videos with promoted content
- Influencer relationship management system
- Planning, executing, managing, and monitoring campaigns
- Exploring YouTube trends
- Filtering diverse channel tops
- Gathering exhaustive details about any channel
- Professional advice on selected YouTube channels
Spotify USA is the most popular music streaming service with 180 million subscribers globally. However, its financial statements do not reflect this success due to competition from Apple Music. Spotify creates new ways for artists and fans to connect, and its expansion into podcasts shows promise to increase profits. Overall, Spotify USA is highly successful but faces challenges from rivals in fully translating user numbers into financial gains.
Toyota's 6-month social media strategy aims to build trust and relationships with customers online through Facebook and Twitter to ultimately impact sales. The strategy involves 7 steps: 1) Identifying key stakeholders, 2) Listening to online conversations, 3) Analyzing gaps/trends/opportunities and setting goals, 4) Engaging influencers and developing content/tactical plans, 5) Creating and publishing content, 6) Engaging in conversations, and 7) Measuring and reviewing results. Key goals include increasing Facebook likes by 6,000 and Twitter followers to 600 by March 2013. The strategy involves campaigns, contests, and consistent publishing to drive engagement.
This document analyzes the social media performance of Hyundai, Mitsubishi, and Scion in engaging Generation Y consumers. It finds that Hyundai has a greater share of voice on social media than the top-preferred brands Mitsubishi and Scion. On Facebook, Mitsubishi owners are most active in reselling vehicles, while Scion owners express the most positive sentiments. Twitter allows more opportunities for brand engagement beyond own profiles. YouTube contains a wide range of branded, editorial, and enthusiast automotive content, though most amateur videos receive few views.
Market to Fandoms, not Demographics (TMRE - Nashville)Francesco D'Orazio
Over the past 10 years, fandoms have become the dominant currency in many industries, certainly in Film & TV, but also in Gaming, Sports, Fashion, Tech and now Finance. Their impact will continue to expand to more categories as the key trends that have propelled them to their position today continue to accelerate.
In TV, audience communities organized around their interests are proven to be more effective at driving tune-in than any demographic-based group. So why is so much of our marketing still focussed on demographics rather than fandoms? Short answer: demographics are easy, fandoms are difficult, there's no playbook for it.
In partnership with Twitter and Samba TV, our Research across 30 TV shows and 6 genres showed that Interest-based communities tune-in at a rate 4x higher than demographic-based communities, and fandom communities tune in at a rate 5x higher.
In this talk we’ll discuss the results of the study, analyze how fandom communities drive tune-in and explore the levers at your disposal to optimize your marketing strategy for fandoms, not demographics.
The document provides an overview of 12 analytical reports that are part of a TV programmer's package. Each report is summarized in 1-2 sentences. The reports provide data on key metrics like cume, ratings, share, and time spent viewing for a TV channel, its target demos, and competitors. The data is tracked over multiple survey periods to analyze trends over time. This allows programmers to evaluate audience size and composition, identify issues in specific dayparts or demos, and track the effectiveness of programming changes.
The document discusses using Twitter to promote SuperValu grocery stores. It analyzes Twitter demographics and user locations near SuperValu banners to estimate potential additional sales. Key banners like Cub Foods, Acme, and Jewel match Twitter demographics. Estimated new annual sales across categories could be over $1 million. SuperValu could use Twitter for promotions, customer service, and market research.
SurveyMonkey Audience Monthly Consumer Insights Tracking Study - November 2012Rodolfo Ohl
The document summarizes the results of SurveyMonkey Audience's monthly tracking survey conducted in November 2012. Some key findings:
- Netflix subscription trends and cancellation rates remained steady month-over-month. Reasons for cancellation were also consistent.
- Usage of popular online music services like Pandora remained steady, though Sirius XM saw a dip in usage.
- Facebook and Google+ usage increased in November with more people reporting weekly visits and posting activity.
- Ownership and usage of mobile devices, games and consoles showed little change from previous months.
- Visits to popular casual dining and fast food restaurants were mostly steady month-over-month with some small fluctuations.
The document discusses various types of market segmentation used in marketing strategy, including demographic, psychographic, and behavioral segmentation. It provides examples of how companies segment consumers by factors like age, income, lifestyle, and product usage to develop targeted marketing approaches. Effective segmentation involves identifying segments that are identifiable, measurable, substantial, and durable over time.
Competitive Intelligence: Social Listening in PracticeBrandwatch
This comprehensive guide outlines specific examples of several ways that social data can be used to uncover valuable competitive intelligence. The guide covers 11 different areas of analysis, broken down into five overarching categories:
- Foundational Analysis
- Audience Analysis
- Product Positioning & Associations
- Sales Projections
- Brand Perception
Eurobest 2014: Google Trends and Insight Tools for Planner and StrategistsTommi Pelkonen
The workshop provided an overview of Google's tools for understanding consumer trends and insights. Attendees learned how to use Google Trends, Public Data Explorer, and Consumer Barometer to analyze search patterns, demographic data, and consumer attitudes. The tools can help identify seasonal trends, compare interest across regions and categories, and understand the consumer journey. Mastering these tools was said to help attendees better form ideas, justify concepts with data, and create effective solutions through the creative process with client work.
Branding and advertising play a huge role in South Korean culture. Popular brands incorporate logos and slogans to represent their products. Advertising agencies in South Korea earn billions annually by placing ads through various media like television, newspapers, magazines, music videos, and the internet. While traditional media are declining, internet advertising is growing exponentially. Advertising influences South Korean society and sometimes promotes unrealistic body standards for women. Political advertising in South Korea also resembles American-style campaigning.
Zuum Report :: Video Most Shared Content on FacebookDoug Schumacher
An analysis of what content type drives sharing on Facebook. A look at 62 brands across 7 industries, including luxury fashion, state tourism, apparel retail, pet foods, fast food, luxury autos and energy drinks.
Teads’ Labs collects and assembles data from a variety of video-sharing websites and online social networking channels.
The global data is analysed to create video rankings based on a numerous parameters linked to each brand channel including: the number of total views, number of total videos, video length, shares, comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business and consumer trends and related opportunities for brands to understand the video landscape of a particular category in a specific time frame.
This document provides information about reaching audiences across different platforms and tips for using Facebook and Instagram effectively. It discusses how people now spend more time on mobile than desktop, with the most time spent on Facebook, and how youth engagement has shifted from traditional news to social platforms. It then provides best practices for creating engaging content on Facebook like using succinct posts, photos, videos and regular Q&As, as well as tips for list-building and using hashtags. The document also outlines Facebook's advertising solutions and how to target audiences using both native tools and third-party data.
The document discusses opportunities for IHOP to partner with AARP to reach the 50+ demographic through AARP's various media platforms and events. These include advertising in AARP publications and websites, sponsoring events, and launching members-only offers. Past partnerships between AARP and companies like Denny's and Chrysler that utilized members-only offers are cited as successful examples.
1) The document discusses Yahoo's behavioral targeting capabilities for advertising in the UK. It provides examples of interest categories like mortgages, autos, and beauty products that advertisers can target.
2) Yahoo's behavioral targeting works by analyzing users' behaviors like searches, page views, and ad clicks across Yahoo's network to identify patterns and build models of users' interests.
3) The document presents case studies showing click-through rate lifts from campaigns in the UK that targeted interest categories like bank accounts, cars, and beauty products.
Tubalytics feature description and edition comparisonareconster
Tubalytics is a global, all-you-need YouTube analytics tool for influencer marketing. It is also a comprehensive intelligence system that helps marketers and agencies to discover growing channels, estimate their audience, and explore market trends.
Also, Tubalytics is a great tool for influencer relationship management and planning paid promotion campaigns on YouTube.
Unlike others, Tubalytics provides all the necessary features to help marketers and agencies with their daily work:
- Audience ratings for channels
- Fastest-growing channels identification
- Paid promotion cost estimation
- Influencer discovery
- Searching videos with promoted content
- Influencer relationship management system
- Planning, executing, managing, and monitoring campaigns
- Exploring YouTube trends
- Filtering diverse channel tops
- Gathering exhaustive details about any channel
- Professional advice on selected YouTube channels
Spotify USA is the most popular music streaming service with 180 million subscribers globally. However, its financial statements do not reflect this success due to competition from Apple Music. Spotify creates new ways for artists and fans to connect, and its expansion into podcasts shows promise to increase profits. Overall, Spotify USA is highly successful but faces challenges from rivals in fully translating user numbers into financial gains.
Toyota's 6-month social media strategy aims to build trust and relationships with customers online through Facebook and Twitter to ultimately impact sales. The strategy involves 7 steps: 1) Identifying key stakeholders, 2) Listening to online conversations, 3) Analyzing gaps/trends/opportunities and setting goals, 4) Engaging influencers and developing content/tactical plans, 5) Creating and publishing content, 6) Engaging in conversations, and 7) Measuring and reviewing results. Key goals include increasing Facebook likes by 6,000 and Twitter followers to 600 by March 2013. The strategy involves campaigns, contests, and consistent publishing to drive engagement.
This document analyzes the social media performance of Hyundai, Mitsubishi, and Scion in engaging Generation Y consumers. It finds that Hyundai has a greater share of voice on social media than the top-preferred brands Mitsubishi and Scion. On Facebook, Mitsubishi owners are most active in reselling vehicles, while Scion owners express the most positive sentiments. Twitter allows more opportunities for brand engagement beyond own profiles. YouTube contains a wide range of branded, editorial, and enthusiast automotive content, though most amateur videos receive few views.
Market to Fandoms, not Demographics (TMRE - Nashville)Francesco D'Orazio
Over the past 10 years, fandoms have become the dominant currency in many industries, certainly in Film & TV, but also in Gaming, Sports, Fashion, Tech and now Finance. Their impact will continue to expand to more categories as the key trends that have propelled them to their position today continue to accelerate.
In TV, audience communities organized around their interests are proven to be more effective at driving tune-in than any demographic-based group. So why is so much of our marketing still focussed on demographics rather than fandoms? Short answer: demographics are easy, fandoms are difficult, there's no playbook for it.
In partnership with Twitter and Samba TV, our Research across 30 TV shows and 6 genres showed that Interest-based communities tune-in at a rate 4x higher than demographic-based communities, and fandom communities tune in at a rate 5x higher.
In this talk we’ll discuss the results of the study, analyze how fandom communities drive tune-in and explore the levers at your disposal to optimize your marketing strategy for fandoms, not demographics.
The document provides an overview of 12 analytical reports that are part of a TV programmer's package. Each report is summarized in 1-2 sentences. The reports provide data on key metrics like cume, ratings, share, and time spent viewing for a TV channel, its target demos, and competitors. The data is tracked over multiple survey periods to analyze trends over time. This allows programmers to evaluate audience size and composition, identify issues in specific dayparts or demos, and track the effectiveness of programming changes.
The document discusses using Twitter to promote SuperValu grocery stores. It analyzes Twitter demographics and user locations near SuperValu banners to estimate potential additional sales. Key banners like Cub Foods, Acme, and Jewel match Twitter demographics. Estimated new annual sales across categories could be over $1 million. SuperValu could use Twitter for promotions, customer service, and market research.
SurveyMonkey Audience Monthly Consumer Insights Tracking Study - November 2012Rodolfo Ohl
The document summarizes the results of SurveyMonkey Audience's monthly tracking survey conducted in November 2012. Some key findings:
- Netflix subscription trends and cancellation rates remained steady month-over-month. Reasons for cancellation were also consistent.
- Usage of popular online music services like Pandora remained steady, though Sirius XM saw a dip in usage.
- Facebook and Google+ usage increased in November with more people reporting weekly visits and posting activity.
- Ownership and usage of mobile devices, games and consoles showed little change from previous months.
- Visits to popular casual dining and fast food restaurants were mostly steady month-over-month with some small fluctuations.
The document discusses various types of market segmentation used in marketing strategy, including demographic, psychographic, and behavioral segmentation. It provides examples of how companies segment consumers by factors like age, income, lifestyle, and product usage to develop targeted marketing approaches. Effective segmentation involves identifying segments that are identifiable, measurable, substantial, and durable over time.
Competitive Intelligence: Social Listening in PracticeBrandwatch
This comprehensive guide outlines specific examples of several ways that social data can be used to uncover valuable competitive intelligence. The guide covers 11 different areas of analysis, broken down into five overarching categories:
- Foundational Analysis
- Audience Analysis
- Product Positioning & Associations
- Sales Projections
- Brand Perception
Eurobest 2014: Google Trends and Insight Tools for Planner and StrategistsTommi Pelkonen
The workshop provided an overview of Google's tools for understanding consumer trends and insights. Attendees learned how to use Google Trends, Public Data Explorer, and Consumer Barometer to analyze search patterns, demographic data, and consumer attitudes. The tools can help identify seasonal trends, compare interest across regions and categories, and understand the consumer journey. Mastering these tools was said to help attendees better form ideas, justify concepts with data, and create effective solutions through the creative process with client work.
Branding and advertising play a huge role in South Korean culture. Popular brands incorporate logos and slogans to represent their products. Advertising agencies in South Korea earn billions annually by placing ads through various media like television, newspapers, magazines, music videos, and the internet. While traditional media are declining, internet advertising is growing exponentially. Advertising influences South Korean society and sometimes promotes unrealistic body standards for women. Political advertising in South Korea also resembles American-style campaigning.
Zuum Report :: Video Most Shared Content on FacebookDoug Schumacher
An analysis of what content type drives sharing on Facebook. A look at 62 brands across 7 industries, including luxury fashion, state tourism, apparel retail, pet foods, fast food, luxury autos and energy drinks.
Teads’ Labs collects and assembles data from a variety of video-sharing websites and online social networking channels.
The global data is analysed to create video rankings based on a numerous parameters linked to each brand channel including: the number of total views, number of total videos, video length, shares, comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business and consumer trends and related opportunities for brands to understand the video landscape of a particular category in a specific time frame.
This document provides information about reaching audiences across different platforms and tips for using Facebook and Instagram effectively. It discusses how people now spend more time on mobile than desktop, with the most time spent on Facebook, and how youth engagement has shifted from traditional news to social platforms. It then provides best practices for creating engaging content on Facebook like using succinct posts, photos, videos and regular Q&As, as well as tips for list-building and using hashtags. The document also outlines Facebook's advertising solutions and how to target audiences using both native tools and third-party data.
The document discusses opportunities for IHOP to partner with AARP to reach the 50+ demographic through AARP's various media platforms and events. These include advertising in AARP publications and websites, sponsoring events, and launching members-only offers. Past partnerships between AARP and companies like Denny's and Chrysler that utilized members-only offers are cited as successful examples.
1) The document discusses Yahoo's behavioral targeting capabilities for advertising in the UK. It provides examples of interest categories like mortgages, autos, and beauty products that advertisers can target.
2) Yahoo's behavioral targeting works by analyzing users' behaviors like searches, page views, and ad clicks across Yahoo's network to identify patterns and build models of users' interests.
3) The document presents case studies showing click-through rate lifts from campaigns in the UK that targeted interest categories like bank accounts, cars, and beauty products.
Similar to Trending Videos by Region, Date, and Category dashboard.pdf (20)
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Natural Language Processing (NLP), RAG and its applications .pptxfkyes25
1. In the realm of Natural Language Processing (NLP), knowledge-intensive tasks such as question answering, fact verification, and open-domain dialogue generation require the integration of vast and up-to-date information. Traditional neural models, though powerful, struggle with encoding all necessary knowledge within their parameters, leading to limitations in generalization and scalability. The paper "Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks" introduces RAG (Retrieval-Augmented Generation), a novel framework that synergizes retrieval mechanisms with generative models, enhancing performance by dynamically incorporating external knowledge during inference.
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfGetInData
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
2. What video categories were trending last week?
How were they distributed among various regions?
What categories were especially popular in the United States?
This dashboars had created for Sterling & Draper advertising
agency, in order to determine what content deserves marketing
attention.
A variety of YouTube videos were analyzed based on category
and geographic region. The purpose of this dashboard is to
answer the following questions:
INTRO
INTRO
INTRO
4. Trending History : Stacked erea chart displaying trending
videos by Date & Category.
Trending Videos by Region: pie chart displaying the total
sum & percent share of videos by region.
Trending History, %: Stacked erea charts displaying the
share (in percent) of trending videos in every category by
date.
Trending by Country & Category: Highlighted table.
Graphs:
1.
2.
3.
4.
DASHBOARD
COMPONENTS
5. Filters:
Date Picker:
Use the filter to display data according to a desired range or
dates. for example, if the selected range is between 24 up to
31, The graphs will display the data according to these range
of days on each month and each year of the data.
DASHBOARD
COMPONENTS
6. A region selector is comprised of a
drop-down menu. This filter
modifies all graphs on the
dashboard.
In this example, we've chosen to
present Japan-specific data.
Region Picker
7. Which video categories were popular during
the most recent week of the data?
The data is arranged
based on the video
count column in
ascending order.
Entertainment,
People & Blogs, and
News & Politics are
the most popular
viewing categories
according to the
most recent data.
8. Which video categories trended most often?
Entertainment, People &
Blogs, Music, News &
Politics, and Comedy are
the most popular
categories, according to
the table of intersections. It
is fascinating to observe
that this trend is
maintained, more or less,
over time. We invite you to
modify the time range and
investigate how the data
reflect the popularity.
9. How do they distributed among regions ?
Use Region Picker to see
how trending viewing
categories are reflected
across regions. Choose to
present the data pertinent
to the United States in this
example.
In our case, the trendy
categories are
Entertainment, Music,
Howto & Style, Comedy,
and People & Blogs.
10. Where there any differences between the
categories popular in US and those popular
elsewhere ?
There is no discernible difference in the popularity of the 'entertainment' category
among the top five categories. This category holds the top or second-place position in
every area examined.
In terms of the popularity of People & Blogs and Music categories, the United States is
.more similar to India than to Russia, Japan, or France
Within the top five, there are also popular categories that are exclusive to the United
:States
Howto & Style that is exclusive to the United States and ranked third. The United States
.ranks first among the examined nations in the quest for music videos