JouleBug, by Cleanbit Systems, is an application designed to promote sustainability-oriented actions and behavior changes. The app aims to make it easy, fun, and gamelike to save energy, water, and other resources.

1. Joule Bug
Green Gamification

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Joule Bug
• JouleBug, by Cleanbit
Systems, is an
application designed to
promote sustainability-
oriented actions and
behavior changes.

4. Joule Bug
• The app aims to make it
easy, fun, and gamelike
to save energy, water,
and other resources.

5. Joule Bug
• The user, playfully called
a JouleBug, downloads a
free app to a
smartphone, tablet, or
computer, and sets up a
profile.

7. Joule Bug
• e. The profile asks for basic
data about the user’s home
(square footage, age, type of
heating, and so on) to
improve the accuracy of
energy and financial savings
calculations.

8. Joule Bug
• JouleBug can connect to and
import data from some utility
accounts. The app and website
both have a professional and
appealing aesthetic, and are
clearly designed for a generation
of young users accustomed to
sleek and attractive app designs
and graphics.

9. Joule Bug
• After downloading the app
and filling in as much or as
little of the profile
information as you can or
want to (one can always
return later), you are ready
to play JouleBug

10. Joule Bug
• The basic process is simple:
JouleBug offers at least 94
separate achievements, or
actions that contribute to
some aspect of
sustainability across
multiple categories.

11. Joule Bug
• Users can sort achievements
by name, location (home,
office, transportation), cost
(free to most expensive),
benefit (water, energy, land,
oil), or frequency (daily,
weekly, monthly, special).

13. Joule Bug
• This allows them to identify
those achievements most
relevant to their lifestyle or
interests.

14. Joule Bug
• When you complete an action
such as replacing a burnt-out
incandescent light bulb with a
CFL, you “buzz” that action by
clicking on a little icon that
represents it. These icons are
called pins, and, for some users,
may recall Girl Scout or Boy
Scout achievement badges.

16. Joule Bug
• To earn these pins, you
have to buzz them a
requisite number of times.
For example, every time
you use your reusable mug
or grocery bag, you buzz
the associated pin.

17. Joule Bug
• Occasionally, for a major
action (such as caulking all
the leaks in your house), you
earn the pin with only one
buzz. Although they have no
real-world value, the pins are
fun and aesthetically
appealing.

19. Joule Bug
• Occasionally, for a major
action (such as caulking all
the leaks in your house), you
earn the pin with only one
buzz. Although they have no
real-world value, the pins are
fun and aesthetically
appealing.