Listen- The Audio-book app Marketing Plan
•Download as PPTX, PDF•
1 like•365 views
Assignment- propose an android app, and prepare its marketing plan. The ppt discusses an app- Listen, and proceeds to explain how it can be marketed.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Listen- The Audio-book app Marketing Plan
Similar to Listen- The Audio-book app Marketing Plan (20)
Recently uploaded
Recently uploaded (20)
Listen- The Audio-book app Marketing Plan
- 1. LISTEN – The Audiobook App Marketing Plan for an Android App
- 3. LISTEN – Listen provides another way for you to take literature anywhere you want to go, you can listen to the latest best seller while on a long drive, devour a non-fiction piece while doing the dishes, or even check out the latest celebrity biography during a daily workout.
- 5. • While rushing from one place to another, we left behind an essential part of us- THE STORIES. Listen understands that literature is a big part of us, and has taken an initiative to reconnect the people with lost stories. • Listen aims to bring back the books, in a new form. We do so in the form of audiobooks. These audiobooks are easily accessible, adequately priced and can be accessed on the go.
- 7. MARKET OVERVIEW • Relatively new • Emerging Market • Audible by Amazon: biggest competition
- 8. TARGET MARKET • Avid Readers • People with busy lifestyles, but interest in reading • Young children and the Elderly, who are unable to read. • Blind people
- 10. FREE VERSION – Users can access upto 2 Audio-books a month – Audio-books can be accessed only via online streaming – Features: playback
- 11. PREMIUM VERSION $9.99/month – Unlimited downloads – Features: 1. Playback 2. Variation of Narration Speed 3. Translation to various languages
- 13. AUDIBLE • Biggest Competition • Collaboration with Amazon, allowing users to purchase audio-books from Amazon and Audible • Targets the Wealthier Section of the society • One book a month at $14.95/mo and 30% off on additional books
- 16. FIRST YEAR TIMELINE App Launch 2 months- 5,000+ users 6 months- 10,000+ users 9 months- 30,000+ users 12 months- 50,000+ users
- 17. EXPECTED PROFIT • Assuming 10% upgradation rate • Profit after One year = 50,000x9.99$ =4,99,500$/month
- 20. NEEDS TO BE FULFILLED – Average commuting time in India is 29 minutes, with 26% people travelling for more than 90 minutes every day. This time is often unproductive. To them, Listen provides an opportunity to increase knowledge, vocabulary and enjoy. – Activities like cooking, running, driving can be supplemented by Audiobooks, transporting the users to another world, making even the routine activities interesting.
- 21. -Young children and old people, often prefer listening to stories rather than reading it. Listen is the perfect way to invest their time in a fun way. -Listen is a revolutionary app for the blind. With Listen, they can access vast amount of audio-books and knowledge.
- 22. • Top Authors • Thought Leaders • Entrepreneurs • Social Workers
- 25. BILLBOARDS • Billboards in strategic positions to target people stuck in traffic, travelling in metro etc. (26% of the population that spends 90+ mins in commuting)
- 26. BOOK FAIRS Stalls and Kiosks to provide avid book readers with alternate ways of staying in touch with books.
- 27. CAMPS AND ACTIVITIES FOR THE ELDERLY Listen can sponsor camps and activities for the elderly, using the events to promote their application amongst the elderly people. The same can be done for young children.
- 28. SOCIAL CAUSE The App is a social revolution for blind people, they can be provided with free premium membership.
- 29. DISTRIBUTION: The app would be distributed only through play store.
- 32. PROCESS CARRIED OUT BY THE COMPANY – App development – Collaboration with various stakeholders – App Launch – Promotion of App – Analysis of App traffic and reviews – Reforms to improve app performance
- 33. DISCLAIMER Created by Mansi Gupta, Delhi Technological University, during a marketing internship under the guidance of Prof. Sameer Mathur.