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Creating the Best Way to Read and Publish
EPUB 3 e a revolução da Acessibilidade no mercado
(EPUB 3 and the Market Accessi...
Creating the Best Way to Read and Publish
Publishing Industry Access Challenge
• Your industry is being transformed by e-b...
Creating the Best Way to Read and Publish
Will you take the Access
challenge?
Support the Charter for
inclusive publishing...
Creating the Best Way to Read and Publish
What I am going to cover
• Who am I? How can I help you improve business?
• What...
Creating the Best Way to Read and Publish
Who is Stephen King?
A career in consumer publishing
• 10 Years with (Harper) Co...
Creating the Best Way to Read and Publish
How can I help you?
• Do you want to still be in business in 5 years time?
• Do ...
Creating the Best Way to Read and Publish
But First:
• Let me tell you about the DAISY Consortium and ABC
• Why we are cre...
Creating the Best Way to Read and Publish
DAISY is a Global not for profit consortium
Not for profit Members, For profit F...
Creating the Best Way to Read and Publish
DAISY members support our vision of better
inclusion of people with print disabi...
Creating the Best Way to Read and Publish
DAISY Consortium Vision
• People have equal access to information and
knowledge,...
Creating the Best Way to Read and Publish
Global partnerships for
Inclusive Publishing
Creating the Best Way to Read and Publish
Creating the Best Way to Read and Publish
Our goal - confident readers
reading what they want, when they want with eyes,
e...
Creating the Best Way to Read and Publish
Since Caxton people with print disability
denied access
Creating the Best Way to Read and Publish
Print disabled learners denied access to
curriculum
Creating the Best Way to Read and Publish
What is print disability?
(Numbers are uncertain)
• Blind & partially sighted pe...
Creating the Best Way to Read and Publish
Until now Libraries for the Blind have
helped people
Reading with eyes ears & fi...
Creating the Best Way to Read and Publish
But libraries can’t keep up
• Explosion of publishing worldwide
• Producing Larg...
Creating the Best Way to Read and Publish
WBU Launched The Right to Read Campaign in 2000
• "Less than 5% of books are
ava...
Creating the Best Way to Read and Publish
DAISY Consortium Strategy 2000
• A better way to read: Delivered by 2004
• Digit...
Creating the Best Way to Read and Publish
By 2012
e-books transforming accessibility
• Physical: Light and easy to use e-b...
Creating the Best Way to Read and Publish
This is what
Amazon say
about the latest
Kindle Fire
Creating the Best Way to Read and Publish
Reading with Synthetic speech
Screen reader & synthetic voice
built into Apple (...
Creating the Best Way to Read and Publish
Reading with Synchronised Text and Speech
Creating the Best Way to Read and Publish
DDReader from Dorina Nowill
Creating the Best Way to Read and Publish
Reading e-book with fingers
Creating the Best Way to Read and Publish
The Impact: In last 4 years
e-books have transformed access in UK for
people wit...
Creating the Best Way to Read and Publish
The Impact on people:
•Last year Amazon updated
the Kindle app to give
better ac...
Creating the Best Way to Read and Publish
E-books can deliver inclusion for many
(But not all)
• e-books can deliver acces...
Creating the Best Way to Read and Publish
The Business Case for Inclusive Publishing
• Get more customers & enhance your p...
Creating the Best Way to Read and Publish
Business case for EPUB 3
• Global open standard adopted across all continents
• ...
Creating the Best Way to Read and Publish
EPUB 3 books deliver for consumers &
publishers
Still much to do… Many publishin...
Creating the Best Way to Read and Publish
DAISY Consortium
Strategy for Inclusive Publishing
• Increasing numbers of e-boo...
Creating the Best Way to Read and Publish
Inbuilt accessibility: Standard
e-Book read by eyes ears or fingers
Creating the Best Way to Read and Publish
Enhanced accessibility version
• Picture descriptions, complex layout
• Combine ...
Creating the Best Way to Read and Publish
The Inclusive “Market
Accessibility” model of publishing:
• I can discover acces...
Creating the Best Way to Read and Publish
Your role in Market Accessibility Revolution
• Increase numbers of your e-books ...
Creating the Best Way to Read and Publish
Don’t get left behind!
Play your part in the “Market access revolution”
• Adopt ...
Creating the Best Way to Read and Publish
Take the Access challenge?
Support the Charter for
inclusive publishing
Take pos...
Creating the Best Way to Read and Publish
EPUB 3 e a revolução da Acessibilidade no mercado
(EPUB 3 and the Market Accessi...
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Inclusive Publishing with EPUB 3

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Stephen King's presentation: EPUB 3 and the Market Accessibility Revolution.

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Inclusive Publishing with EPUB 3

  1. 1. Creating the Best Way to Read and Publish EPUB 3 e a revolução da Acessibilidade no mercado (EPUB 3 and the Market Accessibility Revolution) Stephen King - Presidente do grupo DAISY with José Borghino - Diretor de Política da IPA – International Publishers Association Moderator: Pedro Milliet - Fundação Dorina Nowill - Brasil
  2. 2. Creating the Best Way to Read and Publish Publishing Industry Access Challenge • Your industry is being transformed by e-books and the digital revolution • Print books have been a huge barrier to education, work and culture for people with a print disability • The e-book revolution offers the opportunity to transform your industry and include people with print disability at minimal cost • Global publishing leaders have taken up the challenge; Charter for accessible publishing • IPA, IFRO, International Authors Forum, WIPO, UNESCO • Elsevier, Pearson. Harper Collins, Random House
  3. 3. Creating the Best Way to Read and Publish Will you take the Access challenge? Support the Charter for inclusive publishing Take positive action to improve access www.accessiblebooksconsortium.org
  4. 4. Creating the Best Way to Read and Publish What I am going to cover • Who am I? How can I help you improve business? • What’s the role of the DAISY Consortium in helping you deliver The “Publishing Industry Access Challenge” • What is “ABC”: Accessible Book Consortium / industry partnership; and how you are part of it • The Global EPUB 3 revolution • What inclusive publishing looks like? • What you should be doing?
  5. 5. Creating the Best Way to Read and Publish Who is Stephen King? A career in consumer publishing • 10 Years with (Harper) Collins publishers • Dictionary & Children's book publishing • Early use of computers & databases in publishing • 7 years Films, Video & Art publishing • 20 years RNIB publishing: Large print, Braille, Talking books & e-books • Founding member of DAISY Consortium • Now President of DAISY Consortium • Board member ABC: Accessible Book Consortium
  6. 6. Creating the Best Way to Read and Publish How can I help you? • Do you want to still be in business in 5 years time? • Do you want to reach more customers? • Do you want to improve your efficiency? • Do you want your industry to rise to the 21st century challenge of “Equal access for all”? • Let me tell you about how inclusive publishing with EPUB 3 will give your business an advantage
  7. 7. Creating the Best Way to Read and Publish But First: • Let me tell you about the DAISY Consortium and ABC • Why we are creating the best way to read and publish • What is print disability • How print disabled people get excluded from education, work & culture • How many people have a print disability? • How are they served at the moment? • How do e-books help? • How does Inclusive publishing help?
  8. 8. Creating the Best Way to Read and Publish DAISY is a Global not for profit consortium Not for profit Members, For profit Friends
  9. 9. Creating the Best Way to Read and Publish DAISY members support our vision of better inclusion of people with print disabilities
  10. 10. Creating the Best Way to Read and Publish DAISY Consortium Vision • People have equal access to information and knowledge, regardless of disabilities Our Mission • Working to create the best way to read and publish, for everybody, in the 21st century By delivering global partnerships ... that build a more effective solution for everyone. Committed to a common mission & vision. Coordinating resources to deliver global change
  11. 11. Creating the Best Way to Read and Publish Global partnerships for Inclusive Publishing
  12. 12. Creating the Best Way to Read and Publish
  13. 13. Creating the Best Way to Read and Publish Our goal - confident readers reading what they want, when they want with eyes, ears or fingers Wherever they are in the world
  14. 14. Creating the Best Way to Read and Publish Since Caxton people with print disability denied access
  15. 15. Creating the Best Way to Read and Publish Print disabled learners denied access to curriculum
  16. 16. Creating the Best Way to Read and Publish What is print disability? (Numbers are uncertain) • Blind & partially sighted people ~285 Million globally • Includes many older people with age related conditions • 1 in 7 people over 60 struggle to read ordinary print www.who.int/mediacentre/factsheets/fs282/en/ • Other conditions • 1 in 5 US students have a language based learning disability, dyslexia is the most common • UK estimates that 4% of population has dyslexia and up to 15% prone to it • 20-30% of prison population found to have dyslexia • Stroke, Aphasia and other physical problems
  17. 17. Creating the Best Way to Read and Publish Until now Libraries for the Blind have helped people Reading with eyes ears & fingers
  18. 18. Creating the Best Way to Read and Publish But libraries can’t keep up • Explosion of publishing worldwide • Producing Large print, Braille and talking books is expensive • Only 5% of books available in these formats in best performing countries • Curriculum materials very difficult
  19. 19. Creating the Best Way to Read and Publish WBU Launched The Right to Read Campaign in 2000 • "Less than 5% of books are available in any accessible format" • "It’s a book famine" • "We want the right to read the same book at the same time, price and place as everyone else“ • DAISY Consortium takes up the challenge!
  20. 20. Creating the Best Way to Read and Publish DAISY Consortium Strategy 2000 • A better way to read: Delivered by 2004 • Digital talking books with good navigation • e-books with good navigation • Hybrid audio & text books for great experience • A better way to share resources • Global copyright reform: Marrakech Treaty 2013 • Accessible Book Consortium WIPO/IFFRO/IPA/WBU-- 2014 • A better way to publish: • Identified potential of e-Books to transform publishing • Partner with IDPF on EPUB development • EPUB 3 launched in 2012 with accessibility built in
  21. 21. Creating the Best Way to Read and Publish By 2012 e-books transforming accessibility • Physical: Light and easy to use e-book readers • Low Vision: Enlarge & Bold the print on e-readers • No Vision: Listen to synthetic speech reading text or use braille display to read with fingers • Deaf & Blind: Braille display • Dyslexic: Combine highlighted text with synthetic speech or narrated audio to re-enforce reading • But still a poor user experience and many barriers
  22. 22. Creating the Best Way to Read and Publish This is what Amazon say about the latest Kindle Fire
  23. 23. Creating the Best Way to Read and Publish Reading with Synthetic speech Screen reader & synthetic voice built into Apple (VoiceOver) & Android (Talkback)
  24. 24. Creating the Best Way to Read and Publish Reading with Synchronised Text and Speech
  25. 25. Creating the Best Way to Read and Publish DDReader from Dorina Nowill
  26. 26. Creating the Best Way to Read and Publish Reading e-book with fingers
  27. 27. Creating the Best Way to Read and Publish The Impact: In last 4 years e-books have transformed access in UK for people with print disabilities • In 2000 less than 5% books readable with eyes ears or fingers • By 2012 7% of all books available in UK accessible by eyes, ears & fingers. (Up from 5% in 2004) • 84% of top 1000 books sold in 2012 are e-books, readable by eyes, ears & fingers on day of publication. (Up from 54% 2010 & 74% in 2011) • Of top 1000 99% adult fiction, 77% non-fiction & 43% children's readable by eyes, ears & fingers • Illustrations, pictures, maths, science still significant problems • www.rnib.org.uk/knowledge-and-research-hub-research-reports/reading-and-braille-research
  28. 28. Creating the Best Way to Read and Publish The Impact on people: •Last year Amazon updated the Kindle app to give better access to its 1.5 million books. •Let’s hear how this transformed reading for Laura
  29. 29. Creating the Best Way to Read and Publish E-books can deliver inclusion for many (But not all) • e-books can deliver accessibility (In English) • Consumers have adopted e-books very fast • But it’s a poor consumer experience • For everyone • Poor navigation, limited note taking, poor maths & sciences, trapped in proprietary technology, complex layout difficult. • For print disabled people • Difficulty with Image descriptions; not everyone has skills • EPUB 3 - significant consumer & business benefits
  30. 30. Creating the Best Way to Read and Publish The Business Case for Inclusive Publishing • Get more customers & enhance your products • 3-10% print disability market • Better and premium products for everyone enhances sales • Navigation allows travel guides, Cookery etc; In Car reading, Talking manuals • Meet inclusion legislation in Education, Government, workplace etc • UN Convention on Rights of People with Disabilities • Strong legislation in North America, Europe, India, Australasia • Education publishers and technology providers increasingly find themselves excluded from contracts where they can’t deliver access. • Lower costs as part of multi channel marketing • EPUB 3 first: Automate to multi-channels, mobile, web, print, Braille etc
  31. 31. Creating the Best Way to Read and Publish Business case for EPUB 3 • Global open standard adopted across all continents • IPA Endorsed EPUB 3 as Global Publishing Standard (March 2013) • HTML5 in a box: Integrates ICT strategy across web, mobile, e- books, TV, print, braille etc. Replaces PDF for all but print ready • Single source file, render across many platforms. Sufficient mark-up available to automate across all media, lowering costs • Reduce reliance on proprietary channels by delivering rich user experience to browsers, generic mobile/tablets as well as proprietary e-book channels • Royalty free, open source, open governance standard • Delivers inclusion • Many print disabled people can just buy the e-Book and read • Increased efficiency for specialist Access Enhanced production Inclusion
  32. 32. Creating the Best Way to Read and Publish EPUB 3 books deliver for consumers & publishers Still much to do… Many publishing and reading problems still to solve • Some layout issues still challenging • Problems with news, curriculum, STEM children's & non-fiction • Synthesised speech not for everyone • IDPF+ DAISY Consortium working to solve issues • Great partnership with publishing industry • Solve them we will…… • Communications & education challenge
  33. 33. Creating the Best Way to Read and Publish DAISY Consortium Strategy for Inclusive Publishing • Increasing numbers of e-books that have built in accessibility: Inbuilt access publication • Improved efficiency where publications need access enhanced: Access enhanced material
  34. 34. Creating the Best Way to Read and Publish Inbuilt accessibility: Standard e-Book read by eyes ears or fingers
  35. 35. Creating the Best Way to Read and Publish Enhanced accessibility version • Picture descriptions, complex layout • Combine human narration and text for best experience • Simplified for learning disability • Economically derived from standard e-book • Partnerships with specialist producers (EG Dorina Nowill)
  36. 36. Creating the Best Way to Read and Publish The Inclusive “Market Accessibility” model of publishing: • I can discover access features of any book easily • From bookshop, library, internet, ABC/TIGAR catalogue • Most books have the access features I need • I get most books from same shop or library as others • Read on phone, tablet or specialised device with eyes, ears or fingers • For some books I need enhanced access features; and get these easily • Discover what’s available from ABC/TIGAR catalogue • Easily order from local or global authorised entity (University, school, library, shop, online service provider etc)
  37. 37. Creating the Best Way to Read and Publish Your role in Market Accessibility Revolution • Increase numbers of your e-books that have built in accessibility: Inbuilt access publication • Sign up to ABC Charter for Accessible Publishing • Adopt EPUB 3 and get authors, designers, editors to use good mark-up practice. (Use the O’Reilly Texts) • Press technology suppliers to support good access • Catalogue & promote access features & get feedback • Improve efficiency where publications need access enhanced: Access enhanced material • Partner specialist producer and distributor • Link them into your workflow • Support cataloguing of access features • Partner them on route to market
  38. 38. Creating the Best Way to Read and Publish Don’t get left behind! Play your part in the “Market access revolution” • Adopt the ABC “Charter for inclusive publishing” • Develop your digital strategy to support inclusion • Plan your workflow to take advantage of EPUB 3 cost reduction benefits & press tech suppliers to support • Develop better products for all with navigation, sound etc. • Partner with a specialist Access Enhanced producer • Improve your business! • Make more money, beat the competition, reduce your costs
  39. 39. Creating the Best Way to Read and Publish Take the Access challenge? Support the Charter for inclusive publishing Take positive action to improve access Improve your business prospects (& profits!) www.accessiblebooksconsortium.org
  40. 40. Creating the Best Way to Read and Publish EPUB 3 e a revolução da Acessibilidade no mercado (EPUB 3 and the Market Accessibility Revolution) Thank You! Stephen King - Presidente do grupo DAISY s.p.king@outlook.com President@DAISY.org José Borghino - Diretor de Política da IPA International Publishers Association Moderator: Pedro Milliet - Fundação Dorina Nowill - Brasil

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