Autowisher is a tool that allows companies to automatically send birthday wishes to customers. It collects customers' birthdates from CRM systems or manually entered data. Messages can be created for emails and SMS with images, video, or text. Autowisher then automates the process of sending reminder messages to reps 3 days before a customer's birthday and sending the actual wishes to the customer on their birthday. This helps reps remember customers and build better relationships through personalized automated messages.