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160628 drink meetup_with_mercari_#37

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2016/06/28開催のDrink Meetup with Mercari #37(PR&HR)の資料です.

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160628 drink meetup_with_mercari_#37

  1. 1. Drink Meetup with Mercari #37 メルカリの HR/PR について。皆さんの質問に何でもお答えします! 株式会社メルカリ / Mercari, Inc. https://www.mercari.com/jp/ 2016/06/28
  2. 2. 株式会社メルカリ 概要 ■ 会社設立日: 2013年2月1日 ✓ サービスローンチ: • 日本:2013年7月 • 米国:2014年9月 ■ オフィス: 東京、仙台、 San Francisco、London ■ 従業員数:約350名(日米合計) ✓ 半数以上の従業員はカスタマーサポート 3
  3. 3. 主要KPI 流通額 4 出品数 ダウンロード数 月間100億円超 1日50万品以上 4,000万DL(日米合計)
  4. 4. 日本最大のフリマアプリ JP: 30 million DLs US: 10 million DLs 5
  5. 5. 株式会社メルカリ 概要 6 山田進太郎(CEO) 元ウノウ創業者 代表取締役社長 冨島寛(Product/US) 元BOI創業者 代表取締役社長 石塚亮(US CEO) 元米RockYou!創業者 チーフアーキテクト 小泉文明(Corporate) 元ミクシィ株式会社 取締役CFO ■ 取締役は経営経験が豊富で、過去にゲームを含めたソーシャルサービスの運営 経験がある ■ 過去総額約126億円の資金調達を実施 濱田優貴(Product/JP) 元サイブリッジ 共同創業者・副社長
  6. 6. メルカリの採用力とブランディング リファラル採用の徹底⇒約90%の採用がエージェント以外 • 採用会食サポート:3行の申請でok • 社内でのグループプレゼンの実施:Wantedlyの拡散強化 • Drink Meetup/勉強会の開催:タレントプールの構築 • GitHub/LinkedInなどでスカウト:マネージャー以上の採用コミット HR自らがブランディングを設計しハンドリングする 1. 露出方針:常にValueに紐付けたメッセージをなるべく多くのメ ンバーで効果的に 2. 経営陣:効果的なタイミングで外部メディア活用 3. メンバー:Wantedly内コンテンツをHRで制作&登壇機会の確保 7
  7. 7. 計画→実行で大事にしていること Plan • Valueを軸に企画する • 性善説にたち、シンプルに設計する • ネーミング/パーケージ化にこだわる Action • プレゼンしメンバーを巻き込む • メンバーが施策にコミットし発信する Review • 発信後の社内外の空気感をチェックする ✓利用しない&しらけている ✓周りがざわつかない • すぐにチューニングするorやめる HR施策をウェブサービスを作るように運用していく 8
  8. 8. mercanはじめました 9 • 5/26 ローンチ • これまでに61記事!→5月(26)、6月(35)
  9. 9. いただいた質問、何でもお答えます!
  10. 10. たくさん質問いただきました! 1. 広報戦略 1. HR/PR連携 2. 採用広報系 3. mercan系 4. 社内巻き込み
  11. 11. 1.広報戦略 • メディアに取り上げられるために工夫していること • テレビにまつわる話! • PRの側面でのテーマ設定におけるプロセス • ブランディングとして気をつけているポイント • mercanなど、メルカリのカルチャーを知っても らう記事配信等で気をつけているポイント
  12. 12. 2.HR/PR連携 • メルカリの採用・広報の連携方法 • 未上場&急拡大ベンチャーのステージでのPRとHRの 連携の仕方
  13. 13. 3.採用広報 • 独自の採用方法にたどり着くまでの失敗・成功談 • 過去は通常の採用もされていたのでしょうか • 今のスタイルに至るまでの課題や苦難 • Drink Meetup with Mercariのポリシー策定やその背 景 • KPIの設定方法成果の測り方 • 採用広報で成功した具体的なPR施策例 • 勤務条件や待遇面を除いた施策
  14. 14. 4.mercan • mercan立ち上げ経緯 • mercanの運用体制 • ゴール設定/社内からのコンテンツの吸い上げ方/ 執筆者/スケジュールなど • 工夫していること • KPI設定などについて知りたいです
  15. 15. 5.社内巻き込み • どのように採用にコミットする文化を創っているの か • 社員の意見や不満をどのように吸い上げているか • 役員と社員とのコミュニケーションの仕方について • 急成長する組織に訪れる人事上の課題について (とくに100人の壁)

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