SlideShare a Scribd company logo
1 of 4
EMI Scheme || Barter Deals || Rotation Plans || Online and PR Support || Constant Innovation || 24X7 Service Support
DNA, the English broadsheet daily owned by Diligent Media Corporation, an Essel Group company, has launched
an all new avatar in Delhi and Mumbai. To promote this new edition, the publication has rolled out the quirky
campaign #SayNoToJunk. The campaign is divided into two parts - outdoor ads and digital films. Mumbai based
OOH agency, Global Advertisers has engaged its premium hoardings for this campaign.
Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief
and our understanding of their market share, our team at Global spotted areas and effective media tools for the
promotion. The team provided hoardings at dense market areas of western and central Mumbai."
Through news, views, analyses and interactivity, DNA provides readers with a composite unbiased picture of the
city, the country and the world around them.
Outdoor Advertising For DNA Newspaper
Outdoor advertising for  dna newspaper
Outdoor advertising for  dna newspaper

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Outdoor advertising for dna newspaper

  • 1. EMI Scheme || Barter Deals || Rotation Plans || Online and PR Support || Constant Innovation || 24X7 Service Support
  • 2. DNA, the English broadsheet daily owned by Diligent Media Corporation, an Essel Group company, has launched an all new avatar in Delhi and Mumbai. To promote this new edition, the publication has rolled out the quirky campaign #SayNoToJunk. The campaign is divided into two parts - outdoor ads and digital films. Mumbai based OOH agency, Global Advertisers has engaged its premium hoardings for this campaign. Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team at Global spotted areas and effective media tools for the promotion. The team provided hoardings at dense market areas of western and central Mumbai." Through news, views, analyses and interactivity, DNA provides readers with a composite unbiased picture of the city, the country and the world around them. Outdoor Advertising For DNA Newspaper