1. “What is Twitter?”Useful Information or Insipid Drool? Insipid Drool Useful Information

2. Now ask yourself, “What is TV?”Useful Information or Insipid Drool? Insipid Drool Useful Information

3. Radio. Blogs. Newspapers: Useful Information or Insipid Drool? Insipid Drool Useful Information

4. All media channels contain both. And there’s lots of overlap. Insipid Drool Useful Information

5. Do not dismiss the importance of drool. It’s often very useful. And popular. Insipid Drool Useful Information

6. Insipid drool can eclipse useful information. My dog is barking for no reason. Earthquake Prediction.

7. In aggregate, insipid drool can actually become useful information. Sex in the City stunk. Box Office Prediction.

8. Even singly, drool can be useful. I need a haircut. Business Opportunity.

9. Drool can be entertaining.(Entertainment can be money.) True Blood. Advertising Dollars.

10. How else do you harness the power of useful drool? Useful Drool.