“What is Twitter?”Useful Information or
Insipid Drool?<br />Insipid Drool<br />Useful Information<br />

Now ask yourself, “What is
TV?”Useful Information or Insipid Drool?<br />Insipid Drool<br />Useful Information<br />

Radio. Blogs. Newspapers: Useful Information
or Insipid Drool?<br />Insipid Drool<br />Useful Information<br />

All media channels contain both.
And there’s lots of overlap.<br />Insipid Drool<br />Useful Information<br />

Do not dismiss the importance
of drool. It’s often very useful. And popular.<br />Insipid Drool<br />Useful Information<br />

Insipid drool can eclipse useful
information.<br />My dog is barking for no reason.<br />Earthquake<br />Prediction.<br />

In aggregate, insipid drool can
actually become useful information.<br />Sex in the City stunk.<br />Box Office Prediction.<br />

Even singly, drool can be
useful.<br />I need a haircut.<br />Business Opportunity.<br />

Drool can be entertaining.(Entertainment can
be money.)<br />True Blood.<br />Advertising Dollars.<br />

How else do you harness
the power of useful drool?<br />Useful<br />Drool.<br />