Web Tech & Social Media in Healthcare
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This document discusses the use of web technologies and social media for health communication among the general public, patients, and health professionals. It provides statistics on how each group uses social media to provide and access health information, facilitate dialogue, and for health interventions. Both benefits and limitations of using social media for health purposes are outlined. The document also briefly discusses cybersecurity challenges in healthcare and tips for maintaining online safety.
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Web Tech & Social Media in Healthcare
- 1. Web Technologies & Social Media Mandy Jack January 2020 Graphic with permission from adeogroup.co.uk
- 3. What does Internet mean to you? Image from vaview.vt.edu/images/slider/
- 8. Statistics from: Journal of Medical Internet Research 2013 Uses of social media for health communication among the general public, patients, and health professionals. Uses of social media for health communication Social media user General Public Patients Health Professionals Provide health information on a range of conditions ✓ ✓ ✓ Provide answers to medical questions ✓ ✓ ✓ Facilitate dialogue between patients to patients, and patients and health professionals ✓ ✓ Collect data on patient experiences and opinions ✓ ✓ Used for health intervention, health promotion and health education ✓ ✓ ✓ Reduce stigma ✓ ✓ Provide online consultations ✓ ✓ J Med Internet Res. 2013 Apr; 15(4): e85.Published online 2013 Apr 23. doi: 10.2196/jmir.1933
- 9. Benefits of using social media for health communication for the general public, patients, and health professionals. Benefits of social media for health communication Social media user General Public Patients Health Professionals Increase interactions with others ✓ ✓ ✓ More available, shared, and tailored information ✓ ✓ ✓ Increase accessibility & widening access ✓ ✓ ✓ Peer/social/emotional support ✓ ✓ ✓ Public health surveillance ✓ ✓ ✓ Potential to influence health policy ✓ ✓ ✓
- 10. Limitations of social media for health communication Social media user General Public Patients Health Professionals Lack of reliability & quality of information ✓ ✓ ✓ Lack of confidentiality & privacy ✓ ✓ ✓ Risks of disclosing personal information online ✓ ✓ Risks of communicating harmful or incorrect advice ✓ ✓ Information overload ✓ ✓ Not sure how to correctly apply information found online to their personal health situation ✓ ✓ Certain social media technologies may be more effective in behaviour change than others ✓ Adverse health consequences ✓ Negative health behaviours ✓ Social media may act as a deterrent for patients from visiting health professionals ✓ ✓ Currently may not often use social media to communicate to patients ✓
- 12. Main concerns of the European Healthcare Industry 2019 Cybersecurity Interoperability Patient Empowerment
- 13. Cybersecurity Challenges in Healthcare • Malware & ransomware • Cloud threats • Misleading websites • Phishing attacks • Encryption blind spots • Employee error
- 14. Looking after your own online safety Keep It Clean Keep Privacy Settings Up To Date Maintain Public Trust Identify Yourself
- 15. Further delights • https://blog.hootsuite.com/social-media- health-care/ • https://www.youtube.com/watch?v=- x7S6scaU2w • https://www.investegate.co.uk/article.aspx?id =20200109090010H8087 • https://www.youtube.com/watch?v=KqTM1ar fkh4&t=491s
Editor's Notes
- https://www.youtube.com/watch?v=1qpcdywb6Hw Welcome to the session on web technologies and social media In this session we will be discussing the terminology, and the impact that social media is having our lives and on our health systems. So the internet has been around for quite a while, but only open to the public for a relatively much shorter time. 1990s really when the www was created by Tim Burners-Lee. There was a time when Bill Clinton boasted that there were 50 websites! Back then there was the ability to control content, in fact you needed to be very proficient at programming to put content up, it was more of a platform for accessing information. As we all know now it is a vastly different arena with over 1.7billion websites at the moment. So we all need to learn to cope with this information overload and find our way safely in this digital landscape. Who owns a smart phone? Keep you hand up if you own any other mobile device Keep it up if you use social media Keep it up if you use more that one SM app
- https://www.slideshare.net/OsamaHadba/digital-2019-global-internet-use-accelerates The number of social media users around the world has increased by more than 280 million since January 2018 Mobile users grew by a more modest 100 million over the past year, but that slower growth is perhaps to be expected, given that two-thirds of the world’s population already uses a mobile. Which age group do you think has seen the largest growth is social media? the fastest growing demographic of social media users are individuals aged 45-54. https://www.sensis.com.au/about/our-reports/sensis-social-media-report https://www.globalmediainsight.com/blog/uae-social-media-statistics/ https://www.internetworldstats.com/stats.htm
- With more than 4 billion people using the internet for on average 6 hours per day digital has become an essential part of everyday life. We are using connectivity in almost every aspect of our lives, from chatting to friends and family, to shopping, playing games and even learning! Image from http://www.vaview.vt.edu/images/slider/ http://backchannelchat.com/chat/n8ydb What does eLearning mean to you? – question is already on the room What barriers to eLearning do you envisage? - add this question as the discussion progresses What are the benefits of eLearning? – then ask
- Use Menti to get some idea of who uses what and what they use it for.
- Comment on the selection of application mentioned and ask what are the benefits of social media? What do you use social media for in particular?
- Is there anything you wouldn’t use SM for? What are the biggest concerns? Put into two groups to list the benefits and barriers. Consider where you will want to practice and what the particular considerations might be. 5 mins to complete a list 2 mins Swap lists edit the lists to create the top 5 Image from http://www.usnews.com/education/arab-region-universities/articles/2011/12/13/e-learning-engages-women-at-saudi-university What barriers to social media do you envisage?
- https://medicalfuturist.com/ Have you heard of the Medical Futurist Bertalan Mesko? He says that everyone needs to get used to information overload and get better at filtering online, and that all healthcare courses should include this in their courses. Also as a medical student he used his twitter followers to diagnose a patient. Knowing who exactly who is followers were was the crucial aspect. He crowd sourced the diagnosis. So he has created a platform
- https://padlet.com/mandyjjack/HI2020 Now lets talk about Social Media in the health care profession. The use of social media for personal and health use is on the rise. This is part of a growing realization that social media can provide a platform for patients to gather information, explore options, and share their experiences In 2013 the Journal of Medical Internet Research reviewed the current published literature to identify the uses, benefits, and limitations of social media for health communication among the general public, patients, and health professionals, and identify current gaps in the literature to provide recommendations for future health communication research this slide demonstrates the research stats from the Journal of medical Internet Research 2013 regarding the perceived benefits of social media on the healthcare profession It’s not just about the health care professionals, it’s about the community that builds between the Healthcare professionals, the patients and/or caregivers, of these with the list from the 2013 report. What do you see as the main concerns going forward? there is a list of useful social media activity that you might find useful on the BB page with the Youtube clip https://www.youtube.com/watch?v=plnVU4xMaJY https://twitter.com/FutureDocs Vinny Arora MD https://twitter.com/amcunningham http://linkis.com/blogspot.co.uk/1EXbM https://twitter.com/krafty – Michelle Craft https://twitter.com/Neil_Mehta https://twitter.com/parthaskar Social media in medicine on air discussion
- Now lets talk about Social Media in the health care profession. The use of social media for personal and health use is on the rise. This is part of a growing realization that social media can provide a platform for patients to gather information, explore options, and share their experiences In 2013 the Journal of Medical Internet Research reviewed the current published literature to identify the uses, benefits, and limitations of social media for health communication among the general public, patients, and health professionals, and identify current gaps in the literature to provide recommendations for future health communication research this slide demonstrates the research stats from the Journal of medical Internet Research 2013 regarding the perceived benefits of social media on the healthcare profession It’s not just about the health care professionals, it’s about the community that builds between the Healthcare professionals, the patients and/or caregivers, of these with the list from the 2013 report. What do you see as the main concerns going forward? there is a list of useful social media activity that you might find useful on the BB page with the Youtube clip https://www.youtube.com/watch?v=plnVU4xMaJY https://twitter.com/FutureDocs Vinny Arora MD https://twitter.com/amcunningham http://linkis.com/blogspot.co.uk/1EXbM https://twitter.com/krafty – Michelle Craft https://twitter.com/Neil_Mehta https://twitter.com/parthaskar Social media in medicine on air discussion
- Now lets talk about Social Media in the health care profession. The use of social media for personal and health use is on the rise. This is part of a growing realization that social media can provide a platform for patients to gather information, explore options, and share their experiences In 2013 the Journal of Medical Internet Research reviewed the current published literature to identify the uses, benefits, and limitations of social media for health communication among the general public, patients, and health professionals, and identify current gaps in the literature to provide recommendations for future health communication research this slide demonstrates the research stats from the Journal of medical Internet Research 2013 regarding the perceived benefits of social media on the healthcare profession It’s not just about the health care professionals, it’s about the community that builds between the Healthcare professionals, the patients and/or caregivers, of these with the list from the 2013 report. What do you see as the main concerns going forward? there is a list of useful social media activity that you might find useful on the BB page with the Youtube clip https://www.youtube.com/watch?v=plnVU4xMaJY https://twitter.com/FutureDocs Vinny Arora MD https://twitter.com/amcunningham http://linkis.com/blogspot.co.uk/1EXbM https://twitter.com/krafty – Michelle Craft https://twitter.com/Neil_Mehta https://twitter.com/parthaskar Social media in medicine on air discussion
- m.j.jack Advantages/disadvantages of using Social media in Health Informatics - http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3636326/ Very good clip to use somewhere - https://www.youtube.com/watch?v=B-QYHa0lEr0 https://www.youtube.com/watch?v=DpKrXE2y5l8 Another good one https://www.youtube.com/watch?v=2Zy3qTKMQzs https://www.youtube.com/watch?v=-HU9Z5gtQVk https://www.diigo.com/about https://delicious.com/ https://evernote.com/?var=1 http://padlet.com/ https://www.dropbox.com/home Pros and Cons increased interactions among healthcare stakeholders more available, shared, and tailored information increased accessibility and widening access to health information peer/social/emotional support public health surveillance potential to influence health policy Healthcare literacy CONCLUSION When used wisely and prudently, social media sites and platforms offer the potential to promote individual and public health, as well as professional development and advancement.11 However, when used carelessly, the dangers these technologies pose to HCPs are formidable.8 Guidelines issued by health care organizations and professional societies provide sound and useful principles that HCPs should follow to avoid pitfalls.15
- HIMSS Analytics European Annual eHealth Survey These are the three main concerns from the “Annual European eHealth Survey 2019" from HIMSS, in cooperation with McKinsey, identifies key concerns in the European healthcare Industry. 09 Jan 2020 https://www.investegate.co.uk/article.aspx?id=20200109090010H8087 https://europe.himssanalytics.org/europe/ehealth-barometer/ehealth-trend-barometer-annual-european-ehealth-survey-2019
- https://healthinformatics.uic.edu/blog/cybersecurity-how-can-it-be-improved-in-health-care/ Malware and ransomware: Cyber criminals use malware and ransomware to shut down individual devices, servers or even entire networks. In some cases, a ransom is then demanded to rectify the encryption. Cloud threats: An increasing amount of protected health information is being stored on the cloud. Without proper encryption, this can be a weak spot for the security of health care organizations. Misleading websites: Clever cyber criminals have created websites with addresses that are similar to reputable sites. Some simply substitute .com for .gov, giving the unwary user the illusion that the websites are the same. Phishing attacks: This strategy sends out mass amounts of emails from seemingly reputable sources to obtain sensitive information from users. Encryption blind spots: While encryption is critical for protecting health data, it can also create blind spots where hackers can hide from the tools meant to detect breaches. Employee error: Employees can leave health care organizations susceptible to attack through weak passwords, unencrypted devices and other failures of compliance.
- https://www.youtube.com/watch?v=KqTM1arfkh4&t=491s Keep it clean and remember that the things you have liked, shared and commented on can easily be found, it’s not just about what you have posted! You can contact the webmaster of the site, they can, but are not obliged to, remove posts. Privacy remember that if anything you posted before you set you privacy settings can be shared as the setting were when they were posted Trust maintain confidentiality, take care how you discuss things, even if you think someone is not identifiable. Identity if you are giving advice, ensure that you are clear about your level of expertise. Provide accurate, up to date, factual information which is clinically proven. Providing individuals with the resources to find information themselves is often a good choice Keep your personal and professional profiles separate, but remember that everyone has some sort of recording device so you never know who could be watching.