Presentation by Andrea W. Stubbs, MPA - Administrative Directors HPV Cancer Prevention Program, St. Jude Children's Research Hospital.

1. Building Vaccine
Confidence for
Disease Prevention
ImmunizeTN Member Meeting
February 10, 2021
Andrea W. Stubbs, MPA
Administrative Director
HPV Cancer Prevention Program
St. Jude Children’s Research Hospital

2. Community Outreach & Engagement
St. Jude
HPV Cancer
Prevention
Program
stjude.org/hpv

3. Willingness to accept the COVID-19 Vaccine is Increasing –
Not there yet…

4. Vaccine Confidence Continuum
Refuse all
vaccines
Accept all
vaccines
on time
Vaccine Confidence Spectrum
Vaccine Hesitancy
Courtesy: Jennifer Williams. https://www.bcemergencynetwork.ca

5. 1. Nabet B et al. Addressing vaccine hesitancy to protect children and communities against preventable diseases. PolicyLab at Children’s Hospital of Philadelphia;2017.
policylab.chop.edu/sites/default/files/pdf/publications/Addressing_Vaccine_Hesitancy.pdf. Accessed August 14, 2020. 2. Smith MJ. Infect Dis Clin North Am. 2015;29(4):759–769. 3. Hough-Telford C et al.
Pediatrics. 2016;138(3):e20162127. 4. Thomson A et al. Vaccine. 2016;34(8):1018–1024.
Access, affordability, awareness, acceptance, and
activation
Key challenges to hesitancy1
Diminished
prioritization
of vaccination1
Lack of uniform
state policies on
vaccination1,2
Apprehension over
following vaccine
schedules1,3
Lack of confidence
in vaccine safety
and efficacy1
Factors influencing vaccination
uptake4:
Challenges and Factors of Vaccine Hesitancy

6. Strategies to Build Vaccine
Confidence
• Trusted messengers
• Education is key
• Invest in the Community Capacity Building
– Assess 3Cs – confidence, complacency,
convenience
• Misconceptions and myths

7. Trusted
Messengers

8. Trusted Messengers
Faith Leaders
James Hildreth, MD
President & CEO, Meharry Medical
James Downing, MD
President, St. Jude Children's Research Hospital

9. https://www.nytimes.com/2021/01/24/health/covid-vaccine-promotion-New-Orleans.html

10. National Institutes of Health, Community Engagement Alliance (CEAL) Against COVID-19 Disparities: https://covid19community.nih.gov/
Meharry Medical College https://www.tnceal.org/

11. Pew Research Center. Intent to Get a COVID-19 Vaccine Rises: https://www.pewresearch.org/science/2020/12/03/intent-to-get-a-covid-19-vaccine-rises-to-60-as-
confidence-in-research-and-development-process-increases/ (12/3/2020)
COVID-19
vaccination
acceptance and
intention shaped by
access in addition to:
• Knowledge
• Attitudes
• Beliefs
• Lived experiences

12. Misconceptions
and Myths

13. Build Vaccine Confidence
• Work with trusted messengers to deliver accurate
and meaningful information
• Ensure messages address safety and effectiveness
• Acknowledge uncertainty – and provide support for
those who have decided to get vaccinated and
those who remain uncertain
• Assess the 3Cs: community’s confidence,
complacency and convenience

14. For more information about the St. Jude HPV
Cancer Prevention Program:
Heather M. Brandt, PhD, Director
heather.brandt@stjude.org
Andrea Stubbs, MPA, Administrative Director
andrea.stubbs@stjude.org
Carol Minor, Program Coordinator
carol.minor@stjude.org
Julia Neely, MPH, Program Coordinator
julia.neely@stjude.org
Ursula LeFlore, Administrative Specialist
ursula.leflore@stjude.org
St. Jude Children’s Research Hospital
HPV Cancer Prevention Program
262 Danny Thomas Place, MS 762
Memphis, Tennessee 38105
Visit us online at: stjude.org/hpv