Store Design concept presentation for elecom india store.elecom is a popular japanese brand for lifestyle IT and mobile accessories

1. Elecom Store Design 1.0
Nehru Place, New Delhi
Date: Nov 28, 2011

2. Product Categories

3. Category and Display Share
Category Display Share
Mousepad 5%
Mouse 16%
Keyboard 5%
Card Reader/Writer 3%
USB HUB/LAN HUB 3%
Headset 1%
Earphone with Mic 5%
Earphone 4%
Speaker 3%
LED 1%
Web Cam 1%
Battery 4%
Bag 16%
Cable (PC) 3%
Cable (LAN) 3%
Cable (AV) 3%
Cable (Smartphone related) 1%
Smartphone/Tablet Case & Film 22%
100%

4. Broad Categorization and Share
 Input Devices – 20% (2 racks)
 Smart Phones/Tablet Accessories -30% (2 rack+1
demo)
 Networking -10% (1 Rack)
 Bags -10% (1 Rack)
 Audio-20% (1 Rack + 1 Demo)
 Other Accessories -10 (1 Rack)

5. Design

6. Theme
Avian Symbolizing
Awakening

7. Substantiation
 Awakening people to something which they
always wanted to have. Making people break free
from the regular
 Something which is not regular, but a notch
above
 Something for people of good tastes in life
 A Lifestyle statement

8. Inspiration

9. Some Japanese Design works
Collage

11. Store Positioning

12. Positioning
Premium and Elegant

13. Feel
Stylish and soft

14. Store Identity

15. Colors
 White Predominantly , symbolizes harmony,
tranquility, honesty and stylish
 Black (Part of brand color pallette, symbolizes
premium)

16. 3D Renders