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A good man is hard to find
Flannery O’Connor
Gothic Digital Series @ UFSC
FREE FOR EDUCATION
A good man is hard to find
(The Avon Book of Modern Writing, 1953)
THE grandmother didn’t want to go to Florida. She wanted to
visit some of her
connections in east Tennessee and she was seizing at every
chance to change Bailey’s
mind. Bailey was the son she lived with, her only boy. He was
sitting on the edge of his
chair at the table, bent over the orange sports section of the
Journal. “Now look here,
Bailey,” she said, “see here, read this,” and she stood with one
hand on her thin hip
and the other rattling the newspaper at his bald head. “Here this
fellow that calls
himself The Misfit is aloose from the Federal Pen and headed
toward Florida and you
read here what it says he did to these people. Just you read it. I
wouldn’t take my
children in any direction with a criminal like that aloose in it. I
couldn’t answer to my
conscience if I did.”
Bailey didn’t look up from his reading so she wheeled around
then and faced the
children’s mother, a young woman in slacks, whose face was as
broad and innocent as
a cabbage and was tied around with a green head-kerchief that
had two points on the
top like rabbit’s ears. She was sitting on the sofa, feeding the
baby his apricots out of a
jar. “The children have been to Florida before,” the old lady
said. “You all ought to take
them somewhere else for a change so they would see different
parts of the world and
be broad. They never have been to east Tennessee.”
The children’s mother didn’t seem to hear her but the eight-
year-old boy, John
Wesley, a stocky child with glasses, said, “If you don’t want to
go to Florida, why
dontcha stay at home?” He and the little girl, June Star, were
reading the funny papers
on the floor.
“She wouldn’t stay at home to be queen for a day,” June Star
said without raising
her yellow head.
“Yes and what would you do if this fellow, The Misfit, caught
you?” the
grandmother asked.
“I’d smack his face,” John Wesley said.
“She wouldn’t stay at home for a million bucks,” June Star said.
“Afraid she’d miss
something. She has to go everywhere we go.”
“All right, Miss,” the grandmother said. “Just remember that the
next time you
want me to curl your hair.”
June Star said her hair was naturally curly.
The next morning the grandmother was the first one in the car,
ready to go. She
had her big black valise that looked like the head of a
hippopotamus in one corner,
and underneath it she was hiding a basket with Pitty Sing, the
cat, in it. She didn’t
intend for the cat to be left alone in the house for three days
because he would miss
her too much and she was afraid he might brush against one of
the gas burners and
accidentally asphyxiate himself. Her son, Bailey, didn’t like to
arrive at a motel with a
cat.
She sat in the middle of the back seat with John Wesley and
June Star on either
side of her. Bailey and the children’s mother and the baby sat in
front and they left
Atlanta at eight forty-five with the mileage on the car at 55890.
The grandmother
wrote this down because she thought it would be interesting to
say how many miles
they had been when they got back. It took them twenty minutes
to reach the
outskirts of the city.
The old lady settled herself comfortably, removing her white
cotton gloves and
putting them up with her purse on the shelf in front of the back
window. The
children’s mother still had on slacks and still had her head tied
up in a green kerchief,
but the grandmother had on a navy blue straw sailor hat with a
bunch of white violets
on the brim and a navy blue dress with a small white dot in the
print. Her collars and
cuffs were white organdy trimmed with lace and at her neckline
she had pinned a
purple spray of cloth violets containing a sachet. In case of an
accident, anyone seeing
her dead on the highway would know at once that she was a
lady.
She said she thought it was going to be a good day for driving,
neither too hot nor
too cold, and she cautioned Bailey that the speed limit was
fifty-five miles an hour
and that the patrolmen hid themselves behind billboards and
small clumps of trees
and sped out after you before you had a chance to slow down.
She pointed out
interesting details of the scenery: Stone Mountain; the blue
granite that in some
places came up to both sides of the highway; the brilliant red
clay banks slightly
streaked with purple; and the various crops that made rows of
green lace-work on
the ground. The trees were full of silver-white sunlight and the
meanest of them
sparkled. The children were reading comic magazines and their
mother had gone
back to sleep.
“Let’s go through Georgia fast so we won’t have to look at it
much,” John Wesley
said.
“If I were a little boy,” said the grandmother, “I wouldn’t talk
about my native state
that way. Tennessee has the mountains and Georgia has the
hills.”
“Tennessee is just a hillbilly dumping ground,” John Wesley
said, “and Georgia is a
lousy state too.”
“You said it,” June Star said.
“In my time,” said the grandmother, folding her thin veined
fingers, “children were
more respectful of their native states and their parents and
everything else. People
did right then. Oh look at the cute little pickaninny!” she said
and pointed to a Negro
child standing in the door of a shack. “Wouldn’t that make a
picture, now?” she asked
and they all turned and looked at the little Negro out of the back
window. He waved.
“He didn’t have any britches on,” June Star said.
“He probably didn’t have any,” the grandmother explained.
“Little niggers in the
country don’t have things like we do. If I could paint, I’d paint
that picture,” she said.
The children exchanged comic books.
The grandmother offered to hold the baby and the children’s
mother passed him
over the front seat to her. She set him on her knee and bounced
him and told him
about the things they were passing. She rolled her eyes and
screwed up her mouth
and stuck her leathery thin face into his smooth bland one.
Occasionally he gave her a
faraway smile. They passed a large cotton field with five or six
graves fenced in the
middle of it, like a small island. “Look at the graveyard!” the
grandmother said,
pointing it out. “That was the old family burying ground. That
belonged to the
plantation.”
“Where’s the plantation?” John Wesley asked.
“Gone With the Wind,” said the grandmother. “Ha. Ha.”
When the children finished all the comic books they had
brought, they opened
the lunch and ate it. The grandmother ate a peanut butter
sandwich and an olive and
would not let the children throw the box and the paper napkins
out the window.
When there was nothing else to do they played a game by
choosing a cloud and
making the other two guess what shape it suggested. John
Wesley took one the shape
of a cow and June Star guessed a cow and John Wesley said, no,
an automobile, and
June Star said he didn’t play fair, and they began to slap each
other over the
grandmother.
The grandmother said she would tell them a story if they would
keep quiet. When
she told a story, she rolled her eyes and waved her head and was
very dramatic. She
said once when she was a maiden lady she had been courted by
a Mr. Edgar Atkins
Teagarden from Jasper, Georgia. She said he was a very good-
looking man and a
gentleman and that he brought her a watermelon every Saturday
afternoon with his
initials cut in it, E. A. T. Well, one Saturday, she said, Mr.
Teagarden brought the
watermelon and there was nobody at home and he left it on the
front porch and
returned in his buggy to Jasper, but she never got the
watermelon, she said, because a
nigger boy ate it when he saw the initials, E. A. T.! This story
tickled John Wesley’s
funny bone and he giggled and giggled but June Star didn’t
think it was any good. She
said she wouldn’t marry a man that just brought her a
watermelon on Saturday. The
grandmother said she would have done well to marry Mr.
Teagarden because he was
a gentleman and had bought Coca-Cola stock when it first came
out and that he had
died only a few years ago, a very wealthy man.
They stopped at The Tower for barbecued sandwiches. The
Tower was a part
stucco and part wood filling station and dance hall set in a
clearing outside of
Timothy. A fat man named Red Sammy Butts ran it and there
were signs stuck here
and there on the building and for miles up and down the
highway saying, TRY RED
SAMMY’S FAMOUS BARBECUE. NONE LIKE FAMOUS
RED SAMMY’S! RED SAM! THE
FAT BOY WITH THE HAPPY LAUGH. A VETERAN! RED
SAMMY’S YOUR MAN!
Red Sammy was lying on the bare ground outside The Tower
with his head under
a truck while a gray monkey about a foot high, chained to a
small chinaberry tree,
chattered nearby. The monkey sprang back into the tree and got
on the highest limb
as soon as he saw the children jump out of the car and run
toward him.
Inside, The Tower was a long dark room with a counter at one
end and tables at
the other and dancing space in the middle. They all sat down at
a board table next to
the nickelodeon and Red Sam’s wife, a tall burnt-brown woman
with hair and eyes
lighter than her skin, came and took their order. The children’s
mother put a dime in
the machine and played “The Tennessee Waltz,” and the
grandmother said that tune
always made her want to dance. She asked Bailey if he would
like to dance but he only
glared at her. He didn’t have a naturally sunny disposition like
she did and trips made
him nervous. The grandmother’s brown eyes were very bright.
She swayed her head
from side to side and pretended she was dancing in her chair.
June Star said play
something she could tap to so the children’s mother put in
another dime and played a
fast number and June Star stepped out onto the dance floor and
did her tap routine.
“Ain’t she cute?” Red Sam’s wife said, leaning over the
counter. “Would you like to
come be my little girl?”
“No I certainly wouldn’t,” June Star said. “I wouldn’t live in a
broken-down place
like this for a minion bucks!” and she ran back to the table.
“Ain’t she cute?” the woman repeated, stretching her mouth
politely.
“Arn’t you ashamed?” hissed the grandmother.
Red Sam came in and told his wife to quit lounging on the
counter and hurry up
with these people’s order. His khaki trousers reached just to his
hip bones and his
stomach hung over them like a sack of meal swaying under his
shirt. He came over
and sat down at a table nearby and let out a combination sigh
and yodel. “You can’t
win,” he said. “You can’t win,” and he wiped his sweating red
face off with a gray
handkerchief. “These days you don’t know who to trust,” he
said. “Ain’t that the
truth?”
“People are certainly not nice like they used to be,” said the
grandmother.
“Two fellers come in here last week,” Red Sammy said,
“driving a Chrysler. It was a
old beat-up car but it was a good one and these boys looked all
right to me. Said they
worked at the mill and you know I let them fellers charge the
gas they bought? Now
why did I do that?”
“Because you’re a good man!” the grandmother said at once.
“Yes’m, I suppose so,” Red Sam said as if he were struck with
this answer.
His wife brought the orders, carrying the five plates all at once
without a tray, two
in each hand and one balanced on her arm. “It isn’t a soul in
this green world of God’s
that you can trust,” she said. “And I don’t count nobody out of
that, not nobody,” she
repeated, looking at Red Sammy.
“Did you read about that criminal, The Misfit, that’s escaped?”
asked the
grandmother.
“I wouldn’t be a bit surprised if he didn’t attact this place right
here,” said the
woman. “If he hears about it being here, I wouldn’t be none
surprised to see him. If he
hears it’s two cent in the cash register, I wouldn’t be a tall
surprised if he . . .”
“That’ll do,” Red Sam said. “Go bring these people their Co’-
Colas,” and the woman
went off to get the rest of the order.
“A good man is hard to find,” Red Sammy said. “Everything is
getting terrible. I
remember the day you could go off and leave your screen door
unlatched. Not no
more.”
He and the grandmother discussed better times. The old lady
said that in her
opinion Europe was entirely to blame for the way things were
now. She said the way
Europe acted you would think we were made of money and Red
Sam said it was no
use talking about it, she was exactly right. The children ran
outside into the white
sunlight and looked at the monkey in the lacy chinaberry tree.
He was busy catching
fleas on himself and biting each one carefully between his teeth
as if it were a
delicacy.
They drove off again into the hot afternoon. The grandmother
took cat naps and
woke up every few minutes with her own snoring. Outside of
Toombsboro she woke
up and recalled an old plantation that she had visited in this
neighborhood once when
she was a young lady. She said the house had six white columns
across the front and
that there was an avenue of oaks leading up to it and two little
wooden trellis arbors
on either side in front where you sat down with your suitor after
a stroll in the
garden. She recalled exactly which road to turn off to get to it.
She knew that Bailey
would not be willing to lose any time looking at an old house,
but the more she talked
about it, the more she wanted to see it once again and find out if
the little twin arbors
were still standing. “There was a secret panel in this house,” she
said craftily, not
telling the truth but wishing that she were, “and the story went
that all the family
silver was hidden in it when Sherman came through but it was
never found . . .”
“Hey!” John Wesley said. “Let’s go see it! We’ll find it! We’ll
poke all the woodwork
and find it! Who lives there? Where do you turn off at? Hey
Pop, can’t we turn off
there?”
“We never have seen a house with a secret panel!” June Star
shrieked. “Let’s go to
the house with the secret panel! Hey Pop, can’t we go see the
house with the secret
panel!”
“It’s not far from here, I know,” the grandmother said. “It
wouldn’t take over
twenty minutes.”
Bailey was looking straight ahead. His jaw was as rigid as a
horseshoe. “No,” he
said.
The children began to yell and scream that they wanted to see
the house with the
secret panel. John Wesley kicked the back of the front seat and
June Star hung over
her mother’s shoulder and whined desperately into her ear that
they never had any
fun even on their vacation, that they could never do what THEY
wanted to do. The
baby began to scream and John Wesley kicked the back of the
seat so hard that his
father could feel the blows in his kidney.
“All right!” he shouted and drew the car to a stop at the side of
the road. “Will you
all shut up? Will you all just shut up for one second? If you
don’t shut up, we won’t go
anywhere.
“It would be very educational for them,” the grandmother
murmured.
“All right,” Bailey said, “but get this: this is the only time
we’re going to stop for
anything like this. This is the one and only time.”
“The dirt road that you have to turn down is about a mile back,”
the grandmother
directed. “I marked it when we passed.”
“A dirt road,” Bailey groaned.
After they had turned around and were headed toward the dirt
road, the
grandmother recalled other points about the house, the beautiful
glass over the front
doorway and the candle-lamp in the hall. John Wesley said that
the secret panel was
probably in the fireplace.
“You can’t go inside this house,” Bailey said. “You don’t know
who lives there.”
“While you all talk to the people in front, I’ll run around behind
and get in a
window,” John Wesley suggested.
“We’ll all stay in the car,” his mother said. They turned onto
the dirt road and the
car raced roughly along in a swirl of pink dust. The
grandmother recalled the times
when there were no paved roads and thirty miles was a day’s
journey. The dirt road
was hilly and there were sudden washes in it and sharp curves
on dangerous
embankments. All at once they would be on a hill, looking down
over the blue tops of
trees for miles around, then the next minute, they would be in a
red depression with
the dust-coated trees looking down on them.
“This place had better turn up in a minute,” Bailey said, “or I’m
going to turn
around.”
The road looked as if no one had traveled on it in months.
“It’s not much farther,” the grandmother said and just as she
said it, a horrible
thought came to her. The thought was so embarrassing that she
turned red in the
face and her eyes dilated and her feet jumped up, upsetting her
valise in the corner.
The instant the valise moved, the newspaper top she had over
the basket under it
rose with a snarl and Pitty Sing,the cat, sprang onto Bailey’s
shoulder.
The children were thrown to the floor and their mother,
clutching the baby, was
thrown out the door onto the ground; the old lady was thrown
into the front seat. The
car turned over once and landed right-side-up in a gulch off the
side of the road.
Bailey remained in the driver’s seat with the cat-gray-striped
with a broad white face
and an orange nose-clinging to his neck like a caterpillar.
As soon as the children saw they could move their arms and
legs, they scrambled
out of the car, shouting, “We’ve had an ACCIDENT!” The
grandmother was curled up
under the dashboard, hoping she was injured so that Bailey’s
wrath would not come
down on her all at once. The horrible thought she had had
before the accident was
that the house she had remembered so vividly was not in
Georgia but in Tennessee.
Bailey removed the cat from his neck with both hands and flung
it out the window
against the side of a pine tree. Then he got out of the car and
started looking for the
children’s mother. She was sitting against the side of the red
gutted ditch, holding the
screaming baby, but she only had a cut down her face and a
broken shoulder. “We’ve
had an ACCIDENT!” the children screamed in a frenzy of
delight.
“But nobody’s killed,” June Star said with disappointment as
the grandmother
limped out of the car, her hat still pinned to her head but the
broken front brim
standing up at a jaunty angle and the violet spray hanging off
the side. They all sat
down in the ditch, except the children, to recover from the
shock. They were all
shaking.
“Maybe a car will come along,” said the children’s mother
hoarsely.
“I believe I have injured an organ,” said the grandmother,
pressing her side, but no
one answered her. Bailey’s teeth were clattering. He had on a
yellow sport shirt with
bright blue parrots designed in it and his face was as yellow as
the l shirt. The
grandmother decided that she would not mention that the house
was in Tennessee.
The road was about ten feet above and they could see only the
tops of the trees
on the other side of it. Behind the ditch they were sitting in
there were more woods,
tall and dark and deep. In a few minutes they saw a car some
distance away on top of
a hill, coming slowly as if the occupants were watching them.
The grandmother stood
up and waved both arms dramatically to attract their attention.
The car continued to
come on slowly, disappeared around a bend and appeared again,
moving even slower,
on top of the hill they had gone over. It was a big black battered
hearse-like
automobile. There were three men in it.
It came to a stop just over them and for some minutes, the
driver looked down
with a steady expressionless gaze to where they were sitting,
and didn’t speak. Then
he turned his head and muttered something to the other two and
they got out. One
was a fat boy in black trousers and a red sweat shirt with a
silver stallion embossed on
the front of it. He moved around on the right side of them and
stood staring, his
mouth partly open in a kind of loose grin. The other had on
khaki pants and a blue
striped coat and a gray hat pulled down very low, hiding most
of his face. He came
around slowly on the left side. Neither spoke.
The driver got out of the car and stood by the side of it, looking
down at them. He
was an older man than the other two. His hair was just
beginning to gray and he wore
silver-rimmed spectacles that gave him a scholarly look. He had
a long creased face
and didn’t have on any shirt or undershirt. He had on blue jeans
that were too tight
for him and was holding a black hat and a gun. The two boys
also had guns.
“We’ve had an ACCIDENT!” the children screamed.
The grandmother had the peculiar feeling that the bespectacled
man was
someone she knew. His face was as familiar to her as if she had
known him au her life
but she could not recall who he was. He moved away from the
car and began to come
down the embankment, placing his feet carefully so that he
wouldn’t slip. He had on
tan and white shoes and no socks, and his ankles were red and
thin. “Good
afternoon,” he said. “I see you all had you a little spill.”
“We turned over twice!” said the grandmother.
“Once”,” he corrected. “We seen it happen. Try their car and
see will it run,
Hiram,” he said quietly to the boy with the gray hat.
“What you got that gun for?” John Wesley asked. “Whatcha
gonna do with that
gun?”
“Lady,” the man said to the children’s mother, “would you mind
calling them
children to sit down by you? Children make me nervous. I want
all you all to sit down
right together there where you’re at.”
“What are you telling US what to do for?” June Star asked.
Behind them the line of woods gaped like a dark open mouth.
“Come here,” said
their mother.
“Look here now,” Bailey began suddenly, “we’re in a
predicament! We’re in . . .”
The grandmother shrieked. She scrambled to her feet and stood
staring. “You’re
The Misfit!” she said. “I recognized you at once!”
“Yes’m,” the man said, smiling slightly as if he were pleased in
spite of himself to
be known, “but it would have been better for all of you, lady, if
you hadn’t of
reckernized me.”
Bailey turned his head sharply and said something to his mother
that shocked
even the children. The old lady began to cry and The Misfit
reddened.
“Lady,” he said, “don’t you get upset. Sometimes a man says
things he don’t mean.
I don’t reckon he meant to talk to you thataway.”
“You wouldn’t shoot a lady, would you?” the grandmother said
and removed a
clean handkerchief from her cuff and began to slap at her eyes
with it.
The Misfit pointed the toe of his shoe into the ground and made
a little hole and
then covered it up again. “I would hate to have to,” he said.
“Listen,” the grandmother almost screamed, “I know you’re a
good man. You don’t
look a bit like you have common blood. I know you must come
from nice people!”
“Yes mam,” he said, “finest people in the world.” When he
smiled he showed a row
of strong white teeth. “God never made a finer woman than my
mother and my
daddy’s heart was pure gold,” he said. The boy with the red
sweat shirt had come
around behind them and was standing with his gun at his hip.
The Misfit squatted
down on the ground. “Watch them children, Bobby Lee,” he
said. “You know they
make me nervous.” He looked at the six of them huddled
together in front of him and
he seemed to be embarrassed as if he couldn’t think of anything
to say. “Ain’t a cloud
in the sky,” he remarked, looking up at it. “Don’t see no sun but
don’t see no cloud
neither.”
“Yes, it’s a beautiful day,” said the grandmother. “Listen,” she
said, “you shouldn’t
call yourself The Misfit because I know you’re a good man at
heart. I can just look at
you and tell “
“Hush!” Bailey yelled. “Hush! Everybody shut up and let me
handle this!” He was
squatting in the position of a runner about to sprint forward but
he didn’t move.
“I prechate that, lady,” The Misfit said and drew a little circle
in the ground with
the butt of his gun.
“It’ll take a half a hour to fix this here car,” Hiram called,
looking over the raised
hood of it.
“Well, first you and Bobby Lee get him and that little boy to
step over yonder with
you,” The Misfit said, pointing to Bailey and John Wesley. “The
boys want to ast you
something,” he said to Bailey. “Would you mind stepping back
in them woods there
with them?”
“Listen,” Bailey began, “we’re in a terrible predicament!
Nobody realizes what this
is,” and his voice cracked. His eyes were as blue and intense as
the parrots in his shirt
and he remained perfectly still.
The grandmother reached up to adjust her hat brim as if she
were going to the
woods with him but it came off in her hand. She stood staring at
it and after a second
she let it fall on the ground. Hiram pulled Bailey up by the arm
as if he were assisting
an old man. John Wesley caught hold of his father’s hand and
Bobby Lee followed.
They went off toward the woods and just as they reached the
dark edge, Bailey turned
and supporting himself against a gray naked pine trunk, he
shouted, “I’ll be back in a
minute, Mamma, wait on me!”
“Come back this instant!” his mother shrilled but they all
disappeared into the
woods.
“Bailey Boy!” the grandmother called in a tragic voice but she
found she was
looking at The Misfit squatting on the ground in front of her. “I
just know you’re a
good man,” she said desperately. “You’re not a bit common!”
“Nome, I ain’t a good man,” The Misfit said after a second as if
he had considered
her statement carefully, “but I ain’t the worst in the world
neither. My daddy said I
was a different breed of dog from my brothers and sisters. ‘You
know,’ Daddy said, ‘it’s
some that can live their whole life out without asking about it
and it’s others has to
know why it is, and this boy is one of the latters. He’s going to
be into everything!’“ He
put on his black hat and looked up suddenly and then away deep
into the woods as if
he were embarrassed again. “I’m sorry I don’t have on a shirt
before you ladies,” he
said, hunching his shoulders slightly. “We buried our clothes
that we had on when we
escaped and we’re just making do until we can get better. We
borrowed these from
some folks we met,” he explained.
“That’s perfectly all right,” the grandmother said. “Maybe
Bailey has an extra shirt
in his suitcase.”
“I’ll look and see terrectly,” The Misfit said.
“Where are they taking him?” the children’s mother screamed.
“Daddy was a card himself,” The Misfit said. “You couldn’t put
anything over on
him. He never got in trouble with the Authorities though. Just
had the knack of
handling them.”
“You could be honest too if you’d only try,” said the
grandmother. “Think how
wonderful it would be to settle down and live a comfortable life
and not have to think
about somebody chasing you all the time.”
The Misfit kept scratching in the …
FINANCIAL STRATEGY FOR PUBLIC MANAGERS
SHARON KIOKO AND JUSTIN MARLOWE
Financial Strategy for Public Managers by Sharon Kioko and
Justin Marlowe is licensed under a Creative Commons
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CONTENTS
Foreword v
Introduction 1
1. How We Pay for the Public Sector 8
2. The Basic Financial Statements 37
3. Financial Statement Analysis 78
4. Transaction Analysis 113
5. Cost Analysis 151
6. Budget Strategy 184
FOREWORD
There are many fine textbooks on public financial management.
Each does certain things well, but in our view
none covers all the concepts, techniques, and analytical tools
that today’s graduate students of public policy
and administration need to put their passion into action. This
book is our best attempt to weave that material
together in a fresh, robust, concise, and immersive way. We
also believe the time is right to bring to the market a
free, open source treatment of this critically important subject.
At the University of Washington we use this text for a one
quarter (10 week) introductory course titled “Public
Financial Management and Budgeting.” We believe it’s suitable
for a similarly-structured semester-long course.
Sections of the text might also be suitable for other courses
often found in Master of Public Administration,
Master of Public Policy, and other programs. Chapters 2 and 3
would be appropriate for courses on governmental
accounting, debt management, credit analysis, or non-profit
financial management. Chapters 4 and 5 work well
for an applied course on public or non-profit budgeting.
The first time we taught “Public Financial Management and
Budgeting” together we quickly realized that we
approached the course in similar ways. That shared thinking is
in part the result of our shared experiences
with some exceptional teachers and scholars. They include, in
no particular order: the late, great Bill Duncombe,
(formerly of Syracuse University); Bart Hildreth, Ross
Rubinstein, and Katherine Willoughby (Georgia State);
Jerry Miller (Arizona State); and Dwight Denison (Kentucky).
We’d also like to acknowledge the people who helped make this
book a reality. It’s been a true pleasure to
work with the staff at the Rebus Community Project, namely Liz
Mays, Zoe Hyde, and Hugh McGuire. They’re
building a wonderful model for open textbooks, and we’re proud
to be one of their early products. Chelle
Batchelor from the UW Libraries connected us with Rebus and
has been a steady supporter and advocate all
along. In the autumn 2016 quarter we test drove an early
version of this text with our Evans School MPA
students. A big thanks to them for their patience and helpful
feedback throughout that experience. We’re also
most grateful to the long list of scholars and practitioners who
prepared anonymous reviews of the book for
Rebus. We did our best to address all of your invaluable
comments.
Finally, we’d also like to publicly thank our boss, Sandra
Archibald. Fifteen years ago Sandy took over as Dean
of the Evans School. On Day One she committed to making the
School a leader in public financial management.
This text is a testament to that commitment, and a reflection of
our progress so far.
Sharon Kioko and Justin Marlowe
Daniel J. Evans School of Public Policy and Governance
University of Washington
August 2017
FINANCIAL STRATEGY FOR PUBLIC MANAGERS v
INTRODUCTION
In late 2015 Mark Zuckerberg, founder of Facebook, launched a
plan to give away most of his $45
billion fortune. Along with his wife Priscilla Chan, he
announced the creation of a philanthropic
organization known as the “Chan-Zuckerberg Initiative.” This
“Initiative” defies conventional labels.
At one level it’s similar to a traditional non-profit organization.
It can deliver social services,
participate in public policy debates, and partner with other non-
profits. It’s also like a traditional
philanthropic foundation, with plans for grant-making in areas
like education reform in the US and
clean water in developing countries.
But the Initiative is also decidedly non-traditional. It’s
organized as a for-profit limited liability
corporation. That means when it wants to, it can do many things
non-profits and governments
can’t. It can invest money in other for-profit entities. It can
fund election campaigns. It can manage
and invest money on behalf of other non-profit and for-profit
organizations. So the important
question around Chan-Zuckerberg is not what will it do, but
rather, what won’t it do? With $45
billion at its disposal, and few if any limits on how to spend it,
the possibilities are endless.
Some are calling this “philanthro-capitalism.” Chan-Zuckerberg
is the largest and most visible recent
example. But there are many others. If you’ve ever bought a
sweater at Patagonia, worn a pair of
TOMS shoes, or used a shot of insulin from by Novo Nordisk,
you’ve participated in philanthro-
capitalism. These are all for-profit companies with a social
purpose hard-wired into their mission.
This also works from the other direction. Strange as it sounds,
IKEA – whose founder Ingvar
Kamprad was once the wealthiest person in the world – is
controlled by a charitable family
foundation.
Maybe you didn’t think public finance has anything to do with
cat videos, Fair Trade Certified™
fleece vests, or the FJÄLKINGE shelving unit. Turns out it
does.
Philanthro-capitalism brings the glamour and prestige of big
business to the decidedly un-glamorous
work of feeding the hungry, housing the homeless, and the other
essential efforts of governments and
non-profits. That’s important. But even more important, it’s
forced us to re-think what it means to
manage “public” money.
Showtime’s hit show “Billions” is the story of a hedge fund that
operates in the shadowy underworld
of finance. That fund – known as Axe Capital, for its founder
Bobby Axelrod – will do anything
to turn a profit. It’s traders buy and sell stocks on inside
information, bribe regulators, and spread
market-moving rumors, among many other nefarious tactics.
FINANCIAL STRATEGY FOR PUBLIC MANAGERS 1
Season 2 features a compelling storyline ripped from the
proverbial public finance headlines. Axe
learns through a back-channel that the Town of Sandicot, a
long-struggling upstate New York
community on the verge of bankruptcy, is about to be awarded a
state license to open a new casino.
Axe sees an opportunity. When a government is on the verge of
bankruptcy investors steer clear of
it. As a result, Sandicot’s municipal bonds (a form of long-term
loan) are available for pennies on the
dollar. Axe believes the new casino will drive an economic
recovery, and once that recovery is under
way, investors will look to buy up Sandicot’s bonds. So he
decides to get there first. He “goes long” and
buys several hundred million of Sandicot municipal bonds.
But then the story takes an unexpected turn. Word of the
Sandicot play leaks out, and Axe’s opponents
persuade the State to locate the casino in another town. At that
moment Axe faces a difficult choice:
Sell the bonds and lose millions, or force Sandicot to pay back
the bonds in full. Unfortunately,
Sandicot can repay only if Axe forces it to enact savage cuts to
its police, firefighters, schools, and
other basic services. Axe is leery of the bad press that will
surely follow a group of billionaire hedge
fund managers profiting at the expense of a struggling town.
When asked for their opinion, a superstar Axe analyst named
Taylor Mason – the first gender non-
binary character on a major television show – says:
“In many ways, a town is like a business. And when a business
operates beyond its means, and the numbers
don’t add up, and the people in charge continue on heedless of
that fact, sure that some Sugar Daddy,
usually in the form of the federal government will come along
and scoop them up and cover the shortfalls,
well, that truly offends me. People might say you hurt this
Town but in my opinion, the Town put the
hurt on itself. Corrections are in order. There’s a way to make
this work and that way is hard, but
necessary…Oncewedothis thetownwill
facethatchallengeandcomeoutstronger.Oritwillceasebeing.
Either result is absolutely natural.”
Governments and non-profits tend to have a “retrospective”
view on money. To them, an
organization’s money is well-managed, if it stayed within its
budget, complied with donors’
restrictions, and completed its financial audit on time. To them,
bigger questions like “is this program
working?” or “does this program deliver more benefits than it
costs?” are best answered by elected
officials and board members. In their view, if we mingle the
different sectors’ money, taxpayers will
never know what they get for their tax dollar, and elected
officials and board members won’t know
if programs they worked so hard to create and fund are
delivering on their promises. To public
organizations, financial accountability has often meant looking
back to ensure that public money was
spent according to plan.
Zuckerberg and many others who now operate in the public
sector see public money in “prospective”
terms. To them, public money is a means to an end. It’s how
we’ll end racial disparities in public
education, cure communicable diseases, close the gender pay
gap, and pursue other lofty goals. These
folks are not particularly concerned with how government tax
dollars are different from charitable
donations or business profits. If money can move an
organization closer to its goals, regardless of
where that money comes from, why not add it to the mix? They
don’t think of financial contributions
2 INTRODUCTION
as a way to divvy up credit for a program’s success. They want
to know how their money was spent,
but far more important, they want to know what their money
accomplished.
The opposite is also true. Taylor Mason, and many others who
share their views, also sees public
money in “prospective” terms. But instead of thinking about
what the public sector could accomplish,
they also believe no public sector organization is “too big to
fail.” If a local government like Sandicot
is no longer accomplishing its mission, they argue, it should
cease to exist.
Both these perspectives – philanto-capitalism and “government
is like a business” – are big departure
from public financial management’s status quo. They’re also
why public organizations have tended to
segregate themselves into “money people” and “everyone else.”
Money people tend to see the world
differently.
And to be clear, both these perspectives illustrate a much
broader recent trend: blending the financial
lines across the sectors. Many non-profits now operate
profitable lines of business that subsidize
other services they provide for free. Governments around the
world have created for-profit
corporations that allow private sector investors to build,
operate, and maintain public infrastructure
like bridges, subways, and water treatment facilities. Charitable
foundations of all sizes now act
as “Angel Investors.” They buy stock in small start-up
companies that develop products to improve the
quality of life in the developing world. Many of those
investments have turned a handsome profit that
in turn subsidized other, far-less-profitable endeavors.
Philanthro-capitalism and “government is like a business” are
also animated by pressure on
governments to do more with less. For roughly 50 years,
taxpayers around the world have said no to
new taxes, but yes to a steady expansion of the size and scope
of government. They have demanded
more spending on health care, education, environmental
conservation, and other services, but left
unclear how to pay for it. They have allowed their governments
to borrow record amounts of money,
but denied them the financial means to repay that money. Many
governments today are simply maxed
out. They have little or no new money to commit to innovate
programs of the sort that Zuckerberg
and others would like to see.
These trends – blurring of the sectors, emphasis on outcomes,
scarce government resources – are
redefining what it means to manage public money.
You got into public service because you want to make a
difference. Maybe, like Mr. Zuckerberg,
you want to tackle big, complex public problems. Maybe you
want to make governments and non-
profits work just a bit more efficiently. Maybe you think
government should do a lot more in areas
like health care, education, and transportation. Maybe, like
Taylor Mason, you think government
should get out of the way and make room for non-profits and
for-profits. Regardless of your goals, to
make that difference you’ll need to speak the language of public
financial management. You’ll need to
translate your aspirations into cost estimates, budgets, and
financial reports. You’ll need to show how
an investment in your program/product/idea/initiative/movement
will produce results. You’ll need
to understand where public money comes from, and where it can
and can’t go. You probably didn’t get
into public service to manage money, but in today’s rapidly
changing public sector, “we’re all money
people now.”
FINANCIAL STRATEGY FOR PUBLIC MANAGERS 3
And the opposite is also true. In today’s public sector money
people must also step outside of their
comfort zone. They must be able to communicate with program
managers, board members, and many
other stakeholders from whom they don’t traditionally interact.
They must help others translate their
ideas into the language of finance. As a public manager, a big
part of your job will be learning to
inspire your money people to step far outside of their comfort
zone in the name of accomplishing
your organization’s goals.
WHAT IS FINANCIAL STRATEGY?
Money is to public organizations what canvas is to painting.
The painter wants to bring his or her
artistic vision to life on the canvas. But to do this they must
work within the confines of that canvas.
If the canvas is too small, too rough, or the wrong shape, the
painter must adapt their vision. If they
stray too far from their vision, they must know when to find a
different canvas.
As a public servant, you are like a painter. You know what you
want your organization to accomplish,
but you must bring those accomplishments to life on its
financial canvas. Every organization’s
financial canvas is a bit different. Some have many revenue
streams that produce more than enough
money, where others depend on a single revenue source to
generate just enough money to keep the
organization running. Some have broad legal authority to raise
new revenue and borrow money,
where others must get permission at every step from their board,
taxpayers, or other stakeholders.
Some have sophisticated financial experts to produce their
budgets and manage their money, where
others have no such expertise.
It’s not a problem that each public organization’s financial
canvas is different from the rest. In fact,
those differences are an important part of what makes public
financial management an exciting and
dynamic field of study. The problem, however, is that many
great policies and programs fail because
they’re painted on the wrong financial canvas. Public
organizations often take on policy challenges
without the right financial tools, authority, and capacity. By
contrast, some organizations are too
modest. They have the tools, authority, and capacity to take on
big challenges, but for a variety of
reasons they don’t. Financial strategy is how public
organizations use their financial resources to
accomplish their objectives. It’s how they put their
organization’s vision to its financial canvas.
All public organizations must confront limits on the amount and
scope of financial resources they can
access. So in practical terms, financial strategy is often about
tempering our expectations to match
what our financial canvas can support. It’s about analyzing a
program’s cost structure to make it
more efficient, scaling back its goals and objectives, or finding
partner organizations to help launch
it. Sometimes strategy means finding a new canvas. That might
mean forming a new organization,
re-purposing an existing program, or recruiting a new
foundation or venture capitalist to invest. This
book tells you how to understand the many different types of
canvases available to you, and the many
different ways to put your organization’s vision to one of those
canvases.
TECHNIQUE SUPPORTS STRATEGY
This book is organized around a simple idea: technique supports
strategy. There are many fine
textbooks on public financial management, and almost all of
them focus on technical skills. For more
than a generation students of this subject have learned how to
forecast revenues, build budgets,
record basic transactions in an organization’s financial books,
and many other useful skills. At the
4 INTRODUCTION
same time, students have rarely been asked a far more important
question: Where and how should
they apply those skills? We believe technical skill is useful only
if it informs actual management
decisions. A cost analysis is useful only if tells us whether and
how to launch a new program.
Financial statement analysis is a powerful tool because it can
inform when to build a new building,
start a capital campaign, or invest unused cash. Budget variance
analysis is important because it tells
program managers where to focus their attention. And so forth.
We present these and other
techniques, but more important, we try to explain how those
techniques can and should inform
crucial management, strategy, and policy decisions.
Strategic thinking is at some level about “knowing what you
don’t know.” It’s about stepping outside
of your own experience. It’s about looking into your
organization’s future. It’s about putting yourself
in your stakeholders’ shoes. That’s why one of the most
valuable tools in financial strategy is asking
the right questions. No one can be an expert on all things
financial. But if you can ask the right
questions and access the right expertise, you can know enough
to drive your strategy.
That’s why one of the most important techniques in public
financial management is asking good
questions. This book is littered with questions. In fact, each
chapter begins not with learning
objectives, but with the kinds of questions managers ask, and
how the information, conceptual
frameworks, and analytical tools from financial management
can help answer those questions. It
includes exercises to help you refine your financial management
technique. But more important,
it includes cases and other opportunities for you to apply that
technique in support of a genuine
financial strategy. In fact, the centerpiece case at the end of the
book – “The Cascadia Hearing School”
– offers several opportunities to develop a financial strategy for
a real public organization.
Strategy is not entirely sector-specific. What works in the for-
profit sector might work in non-
profits or governments, and vice versa. And as sector
distinctions matter less, the origins of financial
management strategy also matter less. That’s why most of the
discussion in this book is predicated
on the idea that all governments, non-profits, and “for benefit”
organizations (i.e. for-profit
organizations with an explicit social purpose) are mostly alike.
You’ll see “public organization” and
“public manager” used often. These are generic terms to
describe people who interact with the
financial strategy of any of these types of organizations. To be
clear, “public manager” includes policy
analysts, community organizers, for-profit contractors, and
anyone else who has a stake in a public
organization’s finances. Where necessary and appropriate,
you’ll see discussions that highlight how
each sector’s technical information, legal environment, and
strategic directions are different. But for
the most part, this text assumes that public organizations have a
lot in common.
HOW THIS BOOK IS ORGANIZED
First and foremost, this is a book about people and
organizations. To many of us finance and
budgeting are abstract subjects. They’re numbers in a
spreadsheet, but not much more.
In reality public financial management is how real public
servants in real public organizations bring
their passions to life. That’s why all of the technical
information is presented in the context of specific
people, organizations, and strategies. Throughout this book
you’ll also find lots of illustrations and
examples drawn from real public organizations.
The first chapter is titled “How we Pay for the Public Sector.”
It covers where public organizations’
FINANCIAL STRATEGY FOR PUBLIC MANAGERS 5
money comes from, and where it goes. It also highlights some
of the pressing challenges now facing
public organizations – namely shrinking public resources, debt,
and entitlements – and how those
challenges present tremendous opportunities for entrepreneurial
public managers.
Each of the subsequent chapters covers a bundle of tools that
public financial managers use to inform
financial strategy. The second chapter covers the basic financial
statements. Financial statements are
an essential and often overlooked tool to understand an
organization’s financial story. This chapter
introduces those statements, the information they contain, and
the questions they help public sector
managers ask and answer.
Chapter 3 is about financial statement analysis. If financial
statements tell an organization’s financial
story, financial statement analysis is the annotated bibliography
of that story. It’s a tool to understand
the specific dimensions of an organization’s financial position,
to place that position in an
appropriately nuanced context, and to identify strategies to
improve that financial position in both
the near and long term.
To truly understand the numbers in the financial statements, and
how those numbers might change
as an organization pursues different financial strategies, you
must also understand the core concepts
of accounting. To that end, the fourth chapter is an applied
primer on core accounting concepts
like accruals, revenue and expense recognition, depreciation and
amortization, and encumbrances.
These concepts and their application to actual financial activity
are collectively known as “transaction
analysis.”
Chapter 5 is about cost analysis. Many public organizations
struggle to meaningfully answer a simple
question: What do your programs and services cost? They
struggle not because they’re lazy or
inept, but because it’s challenging to measure all the different
costs incurred to produce public
services, and then express those costs in an intuitive way. It’s
even more challenging to think about
how those costs change as the amount of service changes, or as
the scope of a service expands or
contracts. It’s challenging, but it’s also essential. Every
successful public program ever devised was
designed with a careful eye toward its cost structure. In this
chapter you’ll learn the different types of
costs, the core concepts of cost behavior, and how to think
about ways to improve an organization’s
financial position given its cost behavior.
Chapter 6 covers budgeting. A public organization’s budget is
its most important policy statement. It’s
where the mission and the money connect. Budgeting is at one
level a technical process. It demands
solid cost analysis, revenue and expense forecasting, and clear
technical communication. But more
important, it’s a political process. It’s how policymakers bring
their political priorities to life, and
shut down their opponents priorities. It’s how the media and
taxpayers hold public organizations
accountable. It’s where sophisticated public managers can
advance their own priorities. This chapter
focuses on budgeting as a technical process, with particular
emphasis on the different types of budgets
and the legal processes by which budgets are made. But it also
covers some of the common political
strategies that play out in the budget process, and how public
managers do and do not engage those
strategies. The discussion of those strategies is loosely
organized around concepts borrowed from the
burgeoning field of behavioral economics, such as loss aversion
and the “endowment effect.”
At the outset it’s also worth highlighting what this book does
not cover:
6 INTRODUCTION
• Unlike other textbooks in this space, we do not give special
attention to healthcare financial
management. Health care financial management has much in
common with public financial
management. But recent trends in the former – especially the
Medicare Modernization Act, the
Affordable Care Act (i.e. “Obamacare”), and the collapse of the
municipal bond insurance market –
have made it too distinct to cover in a coherent way within the
framework of this book.
• We gloss over government budgeting systems and processes.
We cover the steps outlined in law
that governments are supposed to follow to arrive at a budget.
But for roughly a decade now the
actual budget processes in Washington, DC and many state
governments have been quite different
from what’s prescribed in law. Terms that used to describe
deviations from that process,
like “continuing resolution,” “sequestration,” “sweeps” and
“recissions” now seem like parts of that
process. That’s why it seems silly to devote much attention to
the budget process. Instead, we treat
budgeting as the place where money, politics, and priorities
come together in predictable and
unpredictable ways.
• Financial managers find themselves in the throes of some
transformational changes in public
organizations. They are asked to push the boundaries of what
traditional procurement and
contracting processes will allow. They are often asked to
implement massive new information
technology projects. They find themselves leading new
initiatives around “evidence-based
decision-making,” “lean management”, and “performance
benchmarking,” among others. Woefully,
we do not have time or space to devote to these processes. We
hope to cover these topics in future
iterations of this text.
FINANCIAL STRATEGY FOR PUBLIC MANAGERS 7
CHAPTER 1.
HOW WE PAY FOR THE PUBLIC SECTOR
WHERE THE MONEY COMES FROM, AND WHERE IT GOES
Managers need to know where public money comes from, and
where it goes. That information can answer important
questions like:
• What revenue options are available to governments? Non-
profits?
• What are the advantages and disadvantages of various revenue
sources with respect to efficiency, equity,
fairness, and other goals?
• How will the US federal government’s financial challenges
shape the financial future of state governments,
local governments, non-profits, and other public organizations?
• What is the optimal “capital structure” for a non-profit?
• How, if at all, can governments address the challenges of
entitlements and legacy costs?
In January of 2010 the United States Department of Justice
(DOJ) received a formal civil rights
complaint from a local community organization in the City of
Ferguson, MO. In their complaint they
accused the Ferguson Police Department of aggressive and
biased policing tactics, including large
numbers of traffic stops, searches, seizures, and arrests in the
city’s African-American communities.
DOJ officials corroborated the report with the Missouri
Attorney General’s office, who had also
received several similar …
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  • 1. A good man is hard to find Flannery O’Connor Gothic Digital Series @ UFSC FREE FOR EDUCATION A good man is hard to find (The Avon Book of Modern Writing, 1953) THE grandmother didn’t want to go to Florida. She wanted to visit some of her connections in east Tennessee and she was seizing at every chance to change Bailey’s mind. Bailey was the son she lived with, her only boy. He was sitting on the edge of his chair at the table, bent over the orange sports section of the Journal. “Now look here, Bailey,” she said, “see here, read this,” and she stood with one hand on her thin hip and the other rattling the newspaper at his bald head. “Here this fellow that calls himself The Misfit is aloose from the Federal Pen and headed toward Florida and you read here what it says he did to these people. Just you read it. I wouldn’t take my
  • 2. children in any direction with a criminal like that aloose in it. I couldn’t answer to my conscience if I did.” Bailey didn’t look up from his reading so she wheeled around then and faced the children’s mother, a young woman in slacks, whose face was as broad and innocent as a cabbage and was tied around with a green head-kerchief that had two points on the top like rabbit’s ears. She was sitting on the sofa, feeding the baby his apricots out of a jar. “The children have been to Florida before,” the old lady said. “You all ought to take them somewhere else for a change so they would see different parts of the world and be broad. They never have been to east Tennessee.” The children’s mother didn’t seem to hear her but the eight- year-old boy, John Wesley, a stocky child with glasses, said, “If you don’t want to go to Florida, why dontcha stay at home?” He and the little girl, June Star, were reading the funny papers on the floor. “She wouldn’t stay at home to be queen for a day,” June Star said without raising her yellow head. “Yes and what would you do if this fellow, The Misfit, caught you?” the grandmother asked. “I’d smack his face,” John Wesley said. “She wouldn’t stay at home for a million bucks,” June Star said.
  • 3. “Afraid she’d miss something. She has to go everywhere we go.” “All right, Miss,” the grandmother said. “Just remember that the next time you want me to curl your hair.” June Star said her hair was naturally curly. The next morning the grandmother was the first one in the car, ready to go. She had her big black valise that looked like the head of a hippopotamus in one corner, and underneath it she was hiding a basket with Pitty Sing, the cat, in it. She didn’t intend for the cat to be left alone in the house for three days because he would miss her too much and she was afraid he might brush against one of the gas burners and accidentally asphyxiate himself. Her son, Bailey, didn’t like to arrive at a motel with a cat. She sat in the middle of the back seat with John Wesley and June Star on either side of her. Bailey and the children’s mother and the baby sat in front and they left Atlanta at eight forty-five with the mileage on the car at 55890. The grandmother wrote this down because she thought it would be interesting to say how many miles they had been when they got back. It took them twenty minutes to reach the
  • 4. outskirts of the city. The old lady settled herself comfortably, removing her white cotton gloves and putting them up with her purse on the shelf in front of the back window. The children’s mother still had on slacks and still had her head tied up in a green kerchief, but the grandmother had on a navy blue straw sailor hat with a bunch of white violets on the brim and a navy blue dress with a small white dot in the print. Her collars and cuffs were white organdy trimmed with lace and at her neckline she had pinned a purple spray of cloth violets containing a sachet. In case of an accident, anyone seeing her dead on the highway would know at once that she was a lady. She said she thought it was going to be a good day for driving, neither too hot nor too cold, and she cautioned Bailey that the speed limit was fifty-five miles an hour and that the patrolmen hid themselves behind billboards and small clumps of trees and sped out after you before you had a chance to slow down. She pointed out interesting details of the scenery: Stone Mountain; the blue granite that in some places came up to both sides of the highway; the brilliant red clay banks slightly streaked with purple; and the various crops that made rows of green lace-work on the ground. The trees were full of silver-white sunlight and the meanest of them sparkled. The children were reading comic magazines and their
  • 5. mother had gone back to sleep. “Let’s go through Georgia fast so we won’t have to look at it much,” John Wesley said. “If I were a little boy,” said the grandmother, “I wouldn’t talk about my native state that way. Tennessee has the mountains and Georgia has the hills.” “Tennessee is just a hillbilly dumping ground,” John Wesley said, “and Georgia is a lousy state too.” “You said it,” June Star said. “In my time,” said the grandmother, folding her thin veined fingers, “children were more respectful of their native states and their parents and everything else. People did right then. Oh look at the cute little pickaninny!” she said and pointed to a Negro child standing in the door of a shack. “Wouldn’t that make a picture, now?” she asked and they all turned and looked at the little Negro out of the back window. He waved. “He didn’t have any britches on,” June Star said. “He probably didn’t have any,” the grandmother explained. “Little niggers in the country don’t have things like we do. If I could paint, I’d paint that picture,” she said. The children exchanged comic books.
  • 6. The grandmother offered to hold the baby and the children’s mother passed him over the front seat to her. She set him on her knee and bounced him and told him about the things they were passing. She rolled her eyes and screwed up her mouth and stuck her leathery thin face into his smooth bland one. Occasionally he gave her a faraway smile. They passed a large cotton field with five or six graves fenced in the middle of it, like a small island. “Look at the graveyard!” the grandmother said, pointing it out. “That was the old family burying ground. That belonged to the plantation.” “Where’s the plantation?” John Wesley asked. “Gone With the Wind,” said the grandmother. “Ha. Ha.” When the children finished all the comic books they had brought, they opened the lunch and ate it. The grandmother ate a peanut butter sandwich and an olive and would not let the children throw the box and the paper napkins out the window. When there was nothing else to do they played a game by choosing a cloud and making the other two guess what shape it suggested. John Wesley took one the shape of a cow and June Star guessed a cow and John Wesley said, no, an automobile, and June Star said he didn’t play fair, and they began to slap each other over the
  • 7. grandmother. The grandmother said she would tell them a story if they would keep quiet. When she told a story, she rolled her eyes and waved her head and was very dramatic. She said once when she was a maiden lady she had been courted by a Mr. Edgar Atkins Teagarden from Jasper, Georgia. She said he was a very good- looking man and a gentleman and that he brought her a watermelon every Saturday afternoon with his initials cut in it, E. A. T. Well, one Saturday, she said, Mr. Teagarden brought the watermelon and there was nobody at home and he left it on the front porch and returned in his buggy to Jasper, but she never got the watermelon, she said, because a nigger boy ate it when he saw the initials, E. A. T.! This story tickled John Wesley’s funny bone and he giggled and giggled but June Star didn’t think it was any good. She said she wouldn’t marry a man that just brought her a watermelon on Saturday. The grandmother said she would have done well to marry Mr. Teagarden because he was a gentleman and had bought Coca-Cola stock when it first came out and that he had died only a few years ago, a very wealthy man. They stopped at The Tower for barbecued sandwiches. The Tower was a part stucco and part wood filling station and dance hall set in a clearing outside of Timothy. A fat man named Red Sammy Butts ran it and there were signs stuck here
  • 8. and there on the building and for miles up and down the highway saying, TRY RED SAMMY’S FAMOUS BARBECUE. NONE LIKE FAMOUS RED SAMMY’S! RED SAM! THE FAT BOY WITH THE HAPPY LAUGH. A VETERAN! RED SAMMY’S YOUR MAN! Red Sammy was lying on the bare ground outside The Tower with his head under a truck while a gray monkey about a foot high, chained to a small chinaberry tree, chattered nearby. The monkey sprang back into the tree and got on the highest limb as soon as he saw the children jump out of the car and run toward him. Inside, The Tower was a long dark room with a counter at one end and tables at the other and dancing space in the middle. They all sat down at a board table next to the nickelodeon and Red Sam’s wife, a tall burnt-brown woman with hair and eyes lighter than her skin, came and took their order. The children’s mother put a dime in the machine and played “The Tennessee Waltz,” and the grandmother said that tune always made her want to dance. She asked Bailey if he would like to dance but he only glared at her. He didn’t have a naturally sunny disposition like she did and trips made him nervous. The grandmother’s brown eyes were very bright. She swayed her head from side to side and pretended she was dancing in her chair. June Star said play
  • 9. something she could tap to so the children’s mother put in another dime and played a fast number and June Star stepped out onto the dance floor and did her tap routine. “Ain’t she cute?” Red Sam’s wife said, leaning over the counter. “Would you like to come be my little girl?” “No I certainly wouldn’t,” June Star said. “I wouldn’t live in a broken-down place like this for a minion bucks!” and she ran back to the table. “Ain’t she cute?” the woman repeated, stretching her mouth politely. “Arn’t you ashamed?” hissed the grandmother. Red Sam came in and told his wife to quit lounging on the counter and hurry up with these people’s order. His khaki trousers reached just to his hip bones and his stomach hung over them like a sack of meal swaying under his shirt. He came over and sat down at a table nearby and let out a combination sigh and yodel. “You can’t win,” he said. “You can’t win,” and he wiped his sweating red face off with a gray handkerchief. “These days you don’t know who to trust,” he said. “Ain’t that the truth?” “People are certainly not nice like they used to be,” said the grandmother. “Two fellers come in here last week,” Red Sammy said, “driving a Chrysler. It was a
  • 10. old beat-up car but it was a good one and these boys looked all right to me. Said they worked at the mill and you know I let them fellers charge the gas they bought? Now why did I do that?” “Because you’re a good man!” the grandmother said at once. “Yes’m, I suppose so,” Red Sam said as if he were struck with this answer. His wife brought the orders, carrying the five plates all at once without a tray, two in each hand and one balanced on her arm. “It isn’t a soul in this green world of God’s that you can trust,” she said. “And I don’t count nobody out of that, not nobody,” she repeated, looking at Red Sammy. “Did you read about that criminal, The Misfit, that’s escaped?” asked the grandmother. “I wouldn’t be a bit surprised if he didn’t attact this place right here,” said the woman. “If he hears about it being here, I wouldn’t be none surprised to see him. If he hears it’s two cent in the cash register, I wouldn’t be a tall surprised if he . . .” “That’ll do,” Red Sam said. “Go bring these people their Co’- Colas,” and the woman went off to get the rest of the order. “A good man is hard to find,” Red Sammy said. “Everything is
  • 11. getting terrible. I remember the day you could go off and leave your screen door unlatched. Not no more.” He and the grandmother discussed better times. The old lady said that in her opinion Europe was entirely to blame for the way things were now. She said the way Europe acted you would think we were made of money and Red Sam said it was no use talking about it, she was exactly right. The children ran outside into the white sunlight and looked at the monkey in the lacy chinaberry tree. He was busy catching fleas on himself and biting each one carefully between his teeth as if it were a delicacy. They drove off again into the hot afternoon. The grandmother took cat naps and woke up every few minutes with her own snoring. Outside of Toombsboro she woke up and recalled an old plantation that she had visited in this neighborhood once when she was a young lady. She said the house had six white columns across the front and that there was an avenue of oaks leading up to it and two little wooden trellis arbors on either side in front where you sat down with your suitor after a stroll in the garden. She recalled exactly which road to turn off to get to it. She knew that Bailey would not be willing to lose any time looking at an old house, but the more she talked about it, the more she wanted to see it once again and find out if
  • 12. the little twin arbors were still standing. “There was a secret panel in this house,” she said craftily, not telling the truth but wishing that she were, “and the story went that all the family silver was hidden in it when Sherman came through but it was never found . . .” “Hey!” John Wesley said. “Let’s go see it! We’ll find it! We’ll poke all the woodwork and find it! Who lives there? Where do you turn off at? Hey Pop, can’t we turn off there?” “We never have seen a house with a secret panel!” June Star shrieked. “Let’s go to the house with the secret panel! Hey Pop, can’t we go see the house with the secret panel!” “It’s not far from here, I know,” the grandmother said. “It wouldn’t take over twenty minutes.” Bailey was looking straight ahead. His jaw was as rigid as a horseshoe. “No,” he said. The children began to yell and scream that they wanted to see the house with the secret panel. John Wesley kicked the back of the front seat and June Star hung over her mother’s shoulder and whined desperately into her ear that they never had any fun even on their vacation, that they could never do what THEY wanted to do. The
  • 13. baby began to scream and John Wesley kicked the back of the seat so hard that his father could feel the blows in his kidney. “All right!” he shouted and drew the car to a stop at the side of the road. “Will you all shut up? Will you all just shut up for one second? If you don’t shut up, we won’t go anywhere. “It would be very educational for them,” the grandmother murmured. “All right,” Bailey said, “but get this: this is the only time we’re going to stop for anything like this. This is the one and only time.” “The dirt road that you have to turn down is about a mile back,” the grandmother directed. “I marked it when we passed.” “A dirt road,” Bailey groaned. After they had turned around and were headed toward the dirt road, the grandmother recalled other points about the house, the beautiful glass over the front doorway and the candle-lamp in the hall. John Wesley said that the secret panel was probably in the fireplace. “You can’t go inside this house,” Bailey said. “You don’t know who lives there.” “While you all talk to the people in front, I’ll run around behind
  • 14. and get in a window,” John Wesley suggested. “We’ll all stay in the car,” his mother said. They turned onto the dirt road and the car raced roughly along in a swirl of pink dust. The grandmother recalled the times when there were no paved roads and thirty miles was a day’s journey. The dirt road was hilly and there were sudden washes in it and sharp curves on dangerous embankments. All at once they would be on a hill, looking down over the blue tops of trees for miles around, then the next minute, they would be in a red depression with the dust-coated trees looking down on them. “This place had better turn up in a minute,” Bailey said, “or I’m going to turn around.” The road looked as if no one had traveled on it in months. “It’s not much farther,” the grandmother said and just as she said it, a horrible thought came to her. The thought was so embarrassing that she turned red in the face and her eyes dilated and her feet jumped up, upsetting her valise in the corner. The instant the valise moved, the newspaper top she had over the basket under it rose with a snarl and Pitty Sing,the cat, sprang onto Bailey’s shoulder. The children were thrown to the floor and their mother,
  • 15. clutching the baby, was thrown out the door onto the ground; the old lady was thrown into the front seat. The car turned over once and landed right-side-up in a gulch off the side of the road. Bailey remained in the driver’s seat with the cat-gray-striped with a broad white face and an orange nose-clinging to his neck like a caterpillar. As soon as the children saw they could move their arms and legs, they scrambled out of the car, shouting, “We’ve had an ACCIDENT!” The grandmother was curled up under the dashboard, hoping she was injured so that Bailey’s wrath would not come down on her all at once. The horrible thought she had had before the accident was that the house she had remembered so vividly was not in Georgia but in Tennessee. Bailey removed the cat from his neck with both hands and flung it out the window against the side of a pine tree. Then he got out of the car and started looking for the children’s mother. She was sitting against the side of the red gutted ditch, holding the screaming baby, but she only had a cut down her face and a broken shoulder. “We’ve had an ACCIDENT!” the children screamed in a frenzy of delight. “But nobody’s killed,” June Star said with disappointment as the grandmother limped out of the car, her hat still pinned to her head but the
  • 16. broken front brim standing up at a jaunty angle and the violet spray hanging off the side. They all sat down in the ditch, except the children, to recover from the shock. They were all shaking. “Maybe a car will come along,” said the children’s mother hoarsely. “I believe I have injured an organ,” said the grandmother, pressing her side, but no one answered her. Bailey’s teeth were clattering. He had on a yellow sport shirt with bright blue parrots designed in it and his face was as yellow as the l shirt. The grandmother decided that she would not mention that the house was in Tennessee. The road was about ten feet above and they could see only the tops of the trees on the other side of it. Behind the ditch they were sitting in there were more woods, tall and dark and deep. In a few minutes they saw a car some distance away on top of a hill, coming slowly as if the occupants were watching them. The grandmother stood up and waved both arms dramatically to attract their attention. The car continued to come on slowly, disappeared around a bend and appeared again, moving even slower, on top of the hill they had gone over. It was a big black battered hearse-like automobile. There were three men in it. It came to a stop just over them and for some minutes, the
  • 17. driver looked down with a steady expressionless gaze to where they were sitting, and didn’t speak. Then he turned his head and muttered something to the other two and they got out. One was a fat boy in black trousers and a red sweat shirt with a silver stallion embossed on the front of it. He moved around on the right side of them and stood staring, his mouth partly open in a kind of loose grin. The other had on khaki pants and a blue striped coat and a gray hat pulled down very low, hiding most of his face. He came around slowly on the left side. Neither spoke. The driver got out of the car and stood by the side of it, looking down at them. He was an older man than the other two. His hair was just beginning to gray and he wore silver-rimmed spectacles that gave him a scholarly look. He had a long creased face and didn’t have on any shirt or undershirt. He had on blue jeans that were too tight for him and was holding a black hat and a gun. The two boys also had guns. “We’ve had an ACCIDENT!” the children screamed. The grandmother had the peculiar feeling that the bespectacled man was someone she knew. His face was as familiar to her as if she had known him au her life but she could not recall who he was. He moved away from the car and began to come down the embankment, placing his feet carefully so that he wouldn’t slip. He had on
  • 18. tan and white shoes and no socks, and his ankles were red and thin. “Good afternoon,” he said. “I see you all had you a little spill.” “We turned over twice!” said the grandmother. “Once”,” he corrected. “We seen it happen. Try their car and see will it run, Hiram,” he said quietly to the boy with the gray hat. “What you got that gun for?” John Wesley asked. “Whatcha gonna do with that gun?” “Lady,” the man said to the children’s mother, “would you mind calling them children to sit down by you? Children make me nervous. I want all you all to sit down right together there where you’re at.” “What are you telling US what to do for?” June Star asked. Behind them the line of woods gaped like a dark open mouth. “Come here,” said their mother. “Look here now,” Bailey began suddenly, “we’re in a predicament! We’re in . . .” The grandmother shrieked. She scrambled to her feet and stood staring. “You’re The Misfit!” she said. “I recognized you at once!” “Yes’m,” the man said, smiling slightly as if he were pleased in spite of himself to
  • 19. be known, “but it would have been better for all of you, lady, if you hadn’t of reckernized me.” Bailey turned his head sharply and said something to his mother that shocked even the children. The old lady began to cry and The Misfit reddened. “Lady,” he said, “don’t you get upset. Sometimes a man says things he don’t mean. I don’t reckon he meant to talk to you thataway.” “You wouldn’t shoot a lady, would you?” the grandmother said and removed a clean handkerchief from her cuff and began to slap at her eyes with it. The Misfit pointed the toe of his shoe into the ground and made a little hole and then covered it up again. “I would hate to have to,” he said. “Listen,” the grandmother almost screamed, “I know you’re a good man. You don’t look a bit like you have common blood. I know you must come from nice people!” “Yes mam,” he said, “finest people in the world.” When he smiled he showed a row of strong white teeth. “God never made a finer woman than my mother and my daddy’s heart was pure gold,” he said. The boy with the red sweat shirt had come around behind them and was standing with his gun at his hip. The Misfit squatted down on the ground. “Watch them children, Bobby Lee,” he
  • 20. said. “You know they make me nervous.” He looked at the six of them huddled together in front of him and he seemed to be embarrassed as if he couldn’t think of anything to say. “Ain’t a cloud in the sky,” he remarked, looking up at it. “Don’t see no sun but don’t see no cloud neither.” “Yes, it’s a beautiful day,” said the grandmother. “Listen,” she said, “you shouldn’t call yourself The Misfit because I know you’re a good man at heart. I can just look at you and tell “ “Hush!” Bailey yelled. “Hush! Everybody shut up and let me handle this!” He was squatting in the position of a runner about to sprint forward but he didn’t move. “I prechate that, lady,” The Misfit said and drew a little circle in the ground with the butt of his gun. “It’ll take a half a hour to fix this here car,” Hiram called, looking over the raised hood of it. “Well, first you and Bobby Lee get him and that little boy to step over yonder with you,” The Misfit said, pointing to Bailey and John Wesley. “The boys want to ast you something,” he said to Bailey. “Would you mind stepping back in them woods there
  • 21. with them?” “Listen,” Bailey began, “we’re in a terrible predicament! Nobody realizes what this is,” and his voice cracked. His eyes were as blue and intense as the parrots in his shirt and he remained perfectly still. The grandmother reached up to adjust her hat brim as if she were going to the woods with him but it came off in her hand. She stood staring at it and after a second she let it fall on the ground. Hiram pulled Bailey up by the arm as if he were assisting an old man. John Wesley caught hold of his father’s hand and Bobby Lee followed. They went off toward the woods and just as they reached the dark edge, Bailey turned and supporting himself against a gray naked pine trunk, he shouted, “I’ll be back in a minute, Mamma, wait on me!” “Come back this instant!” his mother shrilled but they all disappeared into the woods. “Bailey Boy!” the grandmother called in a tragic voice but she found she was looking at The Misfit squatting on the ground in front of her. “I just know you’re a good man,” she said desperately. “You’re not a bit common!” “Nome, I ain’t a good man,” The Misfit said after a second as if he had considered her statement carefully, “but I ain’t the worst in the world neither. My daddy said I
  • 22. was a different breed of dog from my brothers and sisters. ‘You know,’ Daddy said, ‘it’s some that can live their whole life out without asking about it and it’s others has to know why it is, and this boy is one of the latters. He’s going to be into everything!’“ He put on his black hat and looked up suddenly and then away deep into the woods as if he were embarrassed again. “I’m sorry I don’t have on a shirt before you ladies,” he said, hunching his shoulders slightly. “We buried our clothes that we had on when we escaped and we’re just making do until we can get better. We borrowed these from some folks we met,” he explained. “That’s perfectly all right,” the grandmother said. “Maybe Bailey has an extra shirt in his suitcase.” “I’ll look and see terrectly,” The Misfit said. “Where are they taking him?” the children’s mother screamed. “Daddy was a card himself,” The Misfit said. “You couldn’t put anything over on him. He never got in trouble with the Authorities though. Just had the knack of handling them.” “You could be honest too if you’d only try,” said the grandmother. “Think how wonderful it would be to settle down and live a comfortable life and not have to think about somebody chasing you all the time.” The Misfit kept scratching in the …
  • 23. FINANCIAL STRATEGY FOR PUBLIC MANAGERS SHARON KIOKO AND JUSTIN MARLOWE Financial Strategy for Public Managers by Sharon Kioko and Justin Marlowe is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. This means you can use it, adapt it, and redistribute it as you like, but you must provide attribution to the original authors, by retaining this license notice. © Sharon Kioko & Justin Marlowe. All authors retain the copyright on their work. We request that you keep this full notice when you use the book. You can find free copies of this book in multiple formats (web, PDF, EPUB) at: https://press.rebus.community/financialstrategy/. Print ISBN: 978-1-927472-59-0 Ebook ISBN: 978-1-927472-60-6 Do you have comments about this book? Please visit https://forum.rebus.community/topic/98/ project-summary-financial-strategy-for-public-managers.
  • 24. Rebus Community This book was created with support from the Rebus Community for Open Textbook Creation, where we are building new collaborative models for creating & sustaining open textbooks. Would you like to collaborate on an open textbook? Join the Rebus Community at forum.rebus.community. Are you a faculty member or administrator with questions about this book, or about open textbooks generally? Please get in touch with us at [email protected] CONTENTS Foreword v Introduction 1 1. How We Pay for the Public Sector 8 2. The Basic Financial Statements 37 3. Financial Statement Analysis 78 4. Transaction Analysis 113 5. Cost Analysis 151 6. Budget Strategy 184
  • 25. FOREWORD There are many fine textbooks on public financial management. Each does certain things well, but in our view none covers all the concepts, techniques, and analytical tools that today’s graduate students of public policy and administration need to put their passion into action. This book is our best attempt to weave that material together in a fresh, robust, concise, and immersive way. We also believe the time is right to bring to the market a free, open source treatment of this critically important subject. At the University of Washington we use this text for a one quarter (10 week) introductory course titled “Public Financial Management and Budgeting.” We believe it’s suitable for a similarly-structured semester-long course. Sections of the text might also be suitable for other courses often found in Master of Public Administration, Master of Public Policy, and other programs. Chapters 2 and 3 would be appropriate for courses on governmental accounting, debt management, credit analysis, or non-profit financial management. Chapters 4 and 5 work well for an applied course on public or non-profit budgeting. The first time we taught “Public Financial Management and
  • 26. Budgeting” together we quickly realized that we approached the course in similar ways. That shared thinking is in part the result of our shared experiences with some exceptional teachers and scholars. They include, in no particular order: the late, great Bill Duncombe, (formerly of Syracuse University); Bart Hildreth, Ross Rubinstein, and Katherine Willoughby (Georgia State); Jerry Miller (Arizona State); and Dwight Denison (Kentucky). We’d also like to acknowledge the people who helped make this book a reality. It’s been a true pleasure to work with the staff at the Rebus Community Project, namely Liz Mays, Zoe Hyde, and Hugh McGuire. They’re building a wonderful model for open textbooks, and we’re proud to be one of their early products. Chelle Batchelor from the UW Libraries connected us with Rebus and has been a steady supporter and advocate all along. In the autumn 2016 quarter we test drove an early version of this text with our Evans School MPA students. A big thanks to them for their patience and helpful feedback throughout that experience. We’re also most grateful to the long list of scholars and practitioners who prepared anonymous reviews of the book for Rebus. We did our best to address all of your invaluable comments.
  • 27. Finally, we’d also like to publicly thank our boss, Sandra Archibald. Fifteen years ago Sandy took over as Dean of the Evans School. On Day One she committed to making the School a leader in public financial management. This text is a testament to that commitment, and a reflection of our progress so far. Sharon Kioko and Justin Marlowe Daniel J. Evans School of Public Policy and Governance University of Washington August 2017 FINANCIAL STRATEGY FOR PUBLIC MANAGERS v INTRODUCTION In late 2015 Mark Zuckerberg, founder of Facebook, launched a plan to give away most of his $45 billion fortune. Along with his wife Priscilla Chan, he announced the creation of a philanthropic organization known as the “Chan-Zuckerberg Initiative.” This “Initiative” defies conventional labels. At one level it’s similar to a traditional non-profit organization. It can deliver social services, participate in public policy debates, and partner with other non- profits. It’s also like a traditional
  • 28. philanthropic foundation, with plans for grant-making in areas like education reform in the US and clean water in developing countries. But the Initiative is also decidedly non-traditional. It’s organized as a for-profit limited liability corporation. That means when it wants to, it can do many things non-profits and governments can’t. It can invest money in other for-profit entities. It can fund election campaigns. It can manage and invest money on behalf of other non-profit and for-profit organizations. So the important question around Chan-Zuckerberg is not what will it do, but rather, what won’t it do? With $45 billion at its disposal, and few if any limits on how to spend it, the possibilities are endless. Some are calling this “philanthro-capitalism.” Chan-Zuckerberg is the largest and most visible recent example. But there are many others. If you’ve ever bought a sweater at Patagonia, worn a pair of TOMS shoes, or used a shot of insulin from by Novo Nordisk, you’ve participated in philanthro- capitalism. These are all for-profit companies with a social purpose hard-wired into their mission. This also works from the other direction. Strange as it sounds, IKEA – whose founder Ingvar Kamprad was once the wealthiest person in the world – is controlled by a charitable family foundation. Maybe you didn’t think public finance has anything to do with cat videos, Fair Trade Certified™ fleece vests, or the FJÄLKINGE shelving unit. Turns out it does.
  • 29. Philanthro-capitalism brings the glamour and prestige of big business to the decidedly un-glamorous work of feeding the hungry, housing the homeless, and the other essential efforts of governments and non-profits. That’s important. But even more important, it’s forced us to re-think what it means to manage “public” money. Showtime’s hit show “Billions” is the story of a hedge fund that operates in the shadowy underworld of finance. That fund – known as Axe Capital, for its founder Bobby Axelrod – will do anything to turn a profit. It’s traders buy and sell stocks on inside information, bribe regulators, and spread market-moving rumors, among many other nefarious tactics. FINANCIAL STRATEGY FOR PUBLIC MANAGERS 1 Season 2 features a compelling storyline ripped from the proverbial public finance headlines. Axe learns through a back-channel that the Town of Sandicot, a long-struggling upstate New York community on the verge of bankruptcy, is about to be awarded a state license to open a new casino. Axe sees an opportunity. When a government is on the verge of bankruptcy investors steer clear of it. As a result, Sandicot’s municipal bonds (a form of long-term loan) are available for pennies on the dollar. Axe believes the new casino will drive an economic recovery, and once that recovery is under way, investors will look to buy up Sandicot’s bonds. So he decides to get there first. He “goes long” and buys several hundred million of Sandicot municipal bonds.
  • 30. But then the story takes an unexpected turn. Word of the Sandicot play leaks out, and Axe’s opponents persuade the State to locate the casino in another town. At that moment Axe faces a difficult choice: Sell the bonds and lose millions, or force Sandicot to pay back the bonds in full. Unfortunately, Sandicot can repay only if Axe forces it to enact savage cuts to its police, firefighters, schools, and other basic services. Axe is leery of the bad press that will surely follow a group of billionaire hedge fund managers profiting at the expense of a struggling town. When asked for their opinion, a superstar Axe analyst named Taylor Mason – the first gender non- binary character on a major television show – says: “In many ways, a town is like a business. And when a business operates beyond its means, and the numbers don’t add up, and the people in charge continue on heedless of that fact, sure that some Sugar Daddy, usually in the form of the federal government will come along and scoop them up and cover the shortfalls, well, that truly offends me. People might say you hurt this Town but in my opinion, the Town put the hurt on itself. Corrections are in order. There’s a way to make this work and that way is hard, but necessary…Oncewedothis thetownwill facethatchallengeandcomeoutstronger.Oritwillceasebeing. Either result is absolutely natural.” Governments and non-profits tend to have a “retrospective” view on money. To them, an organization’s money is well-managed, if it stayed within its budget, complied with donors’ restrictions, and completed its financial audit on time. To them,
  • 31. bigger questions like “is this program working?” or “does this program deliver more benefits than it costs?” are best answered by elected officials and board members. In their view, if we mingle the different sectors’ money, taxpayers will never know what they get for their tax dollar, and elected officials and board members won’t know if programs they worked so hard to create and fund are delivering on their promises. To public organizations, financial accountability has often meant looking back to ensure that public money was spent according to plan. Zuckerberg and many others who now operate in the public sector see public money in “prospective” terms. To them, public money is a means to an end. It’s how we’ll end racial disparities in public education, cure communicable diseases, close the gender pay gap, and pursue other lofty goals. These folks are not particularly concerned with how government tax dollars are different from charitable donations or business profits. If money can move an organization closer to its goals, regardless of where that money comes from, why not add it to the mix? They don’t think of financial contributions 2 INTRODUCTION as a way to divvy up credit for a program’s success. They want to know how their money was spent, but far more important, they want to know what their money accomplished. The opposite is also true. Taylor Mason, and many others who
  • 32. share their views, also sees public money in “prospective” terms. But instead of thinking about what the public sector could accomplish, they also believe no public sector organization is “too big to fail.” If a local government like Sandicot is no longer accomplishing its mission, they argue, it should cease to exist. Both these perspectives – philanto-capitalism and “government is like a business” – are big departure from public financial management’s status quo. They’re also why public organizations have tended to segregate themselves into “money people” and “everyone else.” Money people tend to see the world differently. And to be clear, both these perspectives illustrate a much broader recent trend: blending the financial lines across the sectors. Many non-profits now operate profitable lines of business that subsidize other services they provide for free. Governments around the world have created for-profit corporations that allow private sector investors to build, operate, and maintain public infrastructure like bridges, subways, and water treatment facilities. Charitable foundations of all sizes now act as “Angel Investors.” They buy stock in small start-up companies that develop products to improve the quality of life in the developing world. Many of those investments have turned a handsome profit that in turn subsidized other, far-less-profitable endeavors. Philanthro-capitalism and “government is like a business” are also animated by pressure on governments to do more with less. For roughly 50 years, taxpayers around the world have said no to
  • 33. new taxes, but yes to a steady expansion of the size and scope of government. They have demanded more spending on health care, education, environmental conservation, and other services, but left unclear how to pay for it. They have allowed their governments to borrow record amounts of money, but denied them the financial means to repay that money. Many governments today are simply maxed out. They have little or no new money to commit to innovate programs of the sort that Zuckerberg and others would like to see. These trends – blurring of the sectors, emphasis on outcomes, scarce government resources – are redefining what it means to manage public money. You got into public service because you want to make a difference. Maybe, like Mr. Zuckerberg, you want to tackle big, complex public problems. Maybe you want to make governments and non- profits work just a bit more efficiently. Maybe you think government should do a lot more in areas like health care, education, and transportation. Maybe, like Taylor Mason, you think government should get out of the way and make room for non-profits and for-profits. Regardless of your goals, to make that difference you’ll need to speak the language of public financial management. You’ll need to translate your aspirations into cost estimates, budgets, and financial reports. You’ll need to show how an investment in your program/product/idea/initiative/movement will produce results. You’ll need to understand where public money comes from, and where it can and can’t go. You probably didn’t get into public service to manage money, but in today’s rapidly changing public sector, “we’re all money
  • 34. people now.” FINANCIAL STRATEGY FOR PUBLIC MANAGERS 3 And the opposite is also true. In today’s public sector money people must also step outside of their comfort zone. They must be able to communicate with program managers, board members, and many other stakeholders from whom they don’t traditionally interact. They must help others translate their ideas into the language of finance. As a public manager, a big part of your job will be learning to inspire your money people to step far outside of their comfort zone in the name of accomplishing your organization’s goals. WHAT IS FINANCIAL STRATEGY? Money is to public organizations what canvas is to painting. The painter wants to bring his or her artistic vision to life on the canvas. But to do this they must work within the confines of that canvas. If the canvas is too small, too rough, or the wrong shape, the painter must adapt their vision. If they stray too far from their vision, they must know when to find a different canvas. As a public servant, you are like a painter. You know what you want your organization to accomplish, but you must bring those accomplishments to life on its financial canvas. Every organization’s financial canvas is a bit different. Some have many revenue streams that produce more than enough money, where others depend on a single revenue source to
  • 35. generate just enough money to keep the organization running. Some have broad legal authority to raise new revenue and borrow money, where others must get permission at every step from their board, taxpayers, or other stakeholders. Some have sophisticated financial experts to produce their budgets and manage their money, where others have no such expertise. It’s not a problem that each public organization’s financial canvas is different from the rest. In fact, those differences are an important part of what makes public financial management an exciting and dynamic field of study. The problem, however, is that many great policies and programs fail because they’re painted on the wrong financial canvas. Public organizations often take on policy challenges without the right financial tools, authority, and capacity. By contrast, some organizations are too modest. They have the tools, authority, and capacity to take on big challenges, but for a variety of reasons they don’t. Financial strategy is how public organizations use their financial resources to accomplish their objectives. It’s how they put their organization’s vision to its financial canvas. All public organizations must confront limits on the amount and scope of financial resources they can access. So in practical terms, financial strategy is often about tempering our expectations to match what our financial canvas can support. It’s about analyzing a program’s cost structure to make it more efficient, scaling back its goals and objectives, or finding partner organizations to help launch it. Sometimes strategy means finding a new canvas. That might mean forming a new organization,
  • 36. re-purposing an existing program, or recruiting a new foundation or venture capitalist to invest. This book tells you how to understand the many different types of canvases available to you, and the many different ways to put your organization’s vision to one of those canvases. TECHNIQUE SUPPORTS STRATEGY This book is organized around a simple idea: technique supports strategy. There are many fine textbooks on public financial management, and almost all of them focus on technical skills. For more than a generation students of this subject have learned how to forecast revenues, build budgets, record basic transactions in an organization’s financial books, and many other useful skills. At the 4 INTRODUCTION same time, students have rarely been asked a far more important question: Where and how should they apply those skills? We believe technical skill is useful only if it informs actual management decisions. A cost analysis is useful only if tells us whether and how to launch a new program. Financial statement analysis is a powerful tool because it can inform when to build a new building, start a capital campaign, or invest unused cash. Budget variance analysis is important because it tells program managers where to focus their attention. And so forth. We present these and other techniques, but more important, we try to explain how those techniques can and should inform
  • 37. crucial management, strategy, and policy decisions. Strategic thinking is at some level about “knowing what you don’t know.” It’s about stepping outside of your own experience. It’s about looking into your organization’s future. It’s about putting yourself in your stakeholders’ shoes. That’s why one of the most valuable tools in financial strategy is asking the right questions. No one can be an expert on all things financial. But if you can ask the right questions and access the right expertise, you can know enough to drive your strategy. That’s why one of the most important techniques in public financial management is asking good questions. This book is littered with questions. In fact, each chapter begins not with learning objectives, but with the kinds of questions managers ask, and how the information, conceptual frameworks, and analytical tools from financial management can help answer those questions. It includes exercises to help you refine your financial management technique. But more important, it includes cases and other opportunities for you to apply that technique in support of a genuine financial strategy. In fact, the centerpiece case at the end of the book – “The Cascadia Hearing School” – offers several opportunities to develop a financial strategy for a real public organization. Strategy is not entirely sector-specific. What works in the for- profit sector might work in non- profits or governments, and vice versa. And as sector distinctions matter less, the origins of financial management strategy also matter less. That’s why most of the discussion in this book is predicated
  • 38. on the idea that all governments, non-profits, and “for benefit” organizations (i.e. for-profit organizations with an explicit social purpose) are mostly alike. You’ll see “public organization” and “public manager” used often. These are generic terms to describe people who interact with the financial strategy of any of these types of organizations. To be clear, “public manager” includes policy analysts, community organizers, for-profit contractors, and anyone else who has a stake in a public organization’s finances. Where necessary and appropriate, you’ll see discussions that highlight how each sector’s technical information, legal environment, and strategic directions are different. But for the most part, this text assumes that public organizations have a lot in common. HOW THIS BOOK IS ORGANIZED First and foremost, this is a book about people and organizations. To many of us finance and budgeting are abstract subjects. They’re numbers in a spreadsheet, but not much more. In reality public financial management is how real public servants in real public organizations bring their passions to life. That’s why all of the technical information is presented in the context of specific people, organizations, and strategies. Throughout this book you’ll also find lots of illustrations and examples drawn from real public organizations. The first chapter is titled “How we Pay for the Public Sector.” It covers where public organizations’ FINANCIAL STRATEGY FOR PUBLIC MANAGERS 5
  • 39. money comes from, and where it goes. It also highlights some of the pressing challenges now facing public organizations – namely shrinking public resources, debt, and entitlements – and how those challenges present tremendous opportunities for entrepreneurial public managers. Each of the subsequent chapters covers a bundle of tools that public financial managers use to inform financial strategy. The second chapter covers the basic financial statements. Financial statements are an essential and often overlooked tool to understand an organization’s financial story. This chapter introduces those statements, the information they contain, and the questions they help public sector managers ask and answer. Chapter 3 is about financial statement analysis. If financial statements tell an organization’s financial story, financial statement analysis is the annotated bibliography of that story. It’s a tool to understand the specific dimensions of an organization’s financial position, to place that position in an appropriately nuanced context, and to identify strategies to improve that financial position in both the near and long term. To truly understand the numbers in the financial statements, and how those numbers might change as an organization pursues different financial strategies, you must also understand the core concepts of accounting. To that end, the fourth chapter is an applied primer on core accounting concepts
  • 40. like accruals, revenue and expense recognition, depreciation and amortization, and encumbrances. These concepts and their application to actual financial activity are collectively known as “transaction analysis.” Chapter 5 is about cost analysis. Many public organizations struggle to meaningfully answer a simple question: What do your programs and services cost? They struggle not because they’re lazy or inept, but because it’s challenging to measure all the different costs incurred to produce public services, and then express those costs in an intuitive way. It’s even more challenging to think about how those costs change as the amount of service changes, or as the scope of a service expands or contracts. It’s challenging, but it’s also essential. Every successful public program ever devised was designed with a careful eye toward its cost structure. In this chapter you’ll learn the different types of costs, the core concepts of cost behavior, and how to think about ways to improve an organization’s financial position given its cost behavior. Chapter 6 covers budgeting. A public organization’s budget is its most important policy statement. It’s where the mission and the money connect. Budgeting is at one level a technical process. It demands solid cost analysis, revenue and expense forecasting, and clear technical communication. But more important, it’s a political process. It’s how policymakers bring their political priorities to life, and shut down their opponents priorities. It’s how the media and taxpayers hold public organizations accountable. It’s where sophisticated public managers can advance their own priorities. This chapter
  • 41. focuses on budgeting as a technical process, with particular emphasis on the different types of budgets and the legal processes by which budgets are made. But it also covers some of the common political strategies that play out in the budget process, and how public managers do and do not engage those strategies. The discussion of those strategies is loosely organized around concepts borrowed from the burgeoning field of behavioral economics, such as loss aversion and the “endowment effect.” At the outset it’s also worth highlighting what this book does not cover: 6 INTRODUCTION • Unlike other textbooks in this space, we do not give special attention to healthcare financial management. Health care financial management has much in common with public financial management. But recent trends in the former – especially the Medicare Modernization Act, the Affordable Care Act (i.e. “Obamacare”), and the collapse of the municipal bond insurance market – have made it too distinct to cover in a coherent way within the framework of this book. • We gloss over government budgeting systems and processes. We cover the steps outlined in law that governments are supposed to follow to arrive at a budget. But for roughly a decade now the actual budget processes in Washington, DC and many state governments have been quite different from what’s prescribed in law. Terms that used to describe
  • 42. deviations from that process, like “continuing resolution,” “sequestration,” “sweeps” and “recissions” now seem like parts of that process. That’s why it seems silly to devote much attention to the budget process. Instead, we treat budgeting as the place where money, politics, and priorities come together in predictable and unpredictable ways. • Financial managers find themselves in the throes of some transformational changes in public organizations. They are asked to push the boundaries of what traditional procurement and contracting processes will allow. They are often asked to implement massive new information technology projects. They find themselves leading new initiatives around “evidence-based decision-making,” “lean management”, and “performance benchmarking,” among others. Woefully, we do not have time or space to devote to these processes. We hope to cover these topics in future iterations of this text. FINANCIAL STRATEGY FOR PUBLIC MANAGERS 7 CHAPTER 1. HOW WE PAY FOR THE PUBLIC SECTOR WHERE THE MONEY COMES FROM, AND WHERE IT GOES Managers need to know where public money comes from, and where it goes. That information can answer important
  • 43. questions like: • What revenue options are available to governments? Non- profits? • What are the advantages and disadvantages of various revenue sources with respect to efficiency, equity, fairness, and other goals? • How will the US federal government’s financial challenges shape the financial future of state governments, local governments, non-profits, and other public organizations? • What is the optimal “capital structure” for a non-profit? • How, if at all, can governments address the challenges of entitlements and legacy costs? In January of 2010 the United States Department of Justice (DOJ) received a formal civil rights complaint from a local community organization in the City of Ferguson, MO. In their complaint they accused the Ferguson Police Department of aggressive and biased policing tactics, including large numbers of traffic stops, searches, seizures, and arrests in the city’s African-American communities. DOJ officials corroborated the report with the Missouri Attorney General’s office, who had also received several similar …