International Conference April 2008

Advertising o n the Internet and digital media Magdalena Daniluk ,[object Object]

What is it all about? 1. Word&Mind 2. About advertising 3. The meaning of webvertising 4. Pros and cons of webvertising 5. The Internet – the new, fast growing medium 6. Players on the arena 7. Terminology 8. Ad formats 9. The m easurement of the ef f ectiveness 10. Further materials 11. MOVIE SHOW

About Word&Mind ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object]

Meaning of webvertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pros... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

...and cons ,[object Object],[object Object],[object Object],[object Object],[object Object]

Annoying ad formats Can we really close this ad?

Is it a good or bad medium? YOU DECIDE! YOU CHOOSE!

New media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E-population ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More $$ on webvertising ,[object Object],Spendings (mln PLN) Share in media mix

More $$ on webvertising ,[object Object]

More $$ on webvertising ,[object Object],[object Object]

Players ,[object Object],[object Object],[object Object],[object Object],[object Object]

Teminology used in web advertising area ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ad formats - text text formats graphic formats mixed mailing, newsletter, ePR, sponsored articles, spam, spambuzz, wordlayer, keyword advertising, GPT (Get Paid To read)‏

Ad formats - graphic text formats graphic formats mixed banner, billboard, rectangle, skyscraper, button, interstitial, expand or floating banner, link cursor, popup, pop-under, brandmark, toplayer, videostitial, videobanner

Ad formats - other text formats graphic formats mixed search engines result positioning, digg, viral marketing

Interesting examples of online advertising campaigns

„ Before you enter (wear condoms)” Arc Warsaw Campaign in polish search engine

„ HEIDIES 15 MB OF FAME ” FarFar „ Six video cameras, live 24 hours a day, 5 days in a row on www.diesel.com. Two gorgeous and crazy girls wanted to become famous. These two girls, The Heidies, steal the new and unreleased Diesel Intimate collection, kidnap a guy from Diesel, and lock themselves (and him) into a hotel room for five days. They want to show the world what they are doing! The Heidies interacted and chatted with their growing audience, uploading their shenanigans to the site as well as a chunk load of other popular sites.”

Great Pockets Website for Nokia

„ See more side effects” for Reversa

„ See more side effects” banner for Reversa

How to measure effectiveness? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Blogger central tool The tool shows: - trends - tags - posts in blogs

Interesting links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SHOWTIME ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you! Magdalena Daniluk „ Word&Mind” Internet Advertising www.wordandmind.pl m.daniluk @ word and mind.pl

International Conference April 2008

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

International Conference April 2008