this presentation will give you brief intro of company

1. RASHIDA
RANGWALA
PATHAN SALOMI
Roll no.:30,36

3. Company Profile
Emami Limited
Type : Public Ltd Company
Industry : FMCG
Founded : 1974
Founder : R S Agarwal,R S Goenka
Headquarters : Kolkata, West Bengal, India
Key people : R S Agarwal
R S Goenka .
Products : Hair care, skin creams, soaps and lotions,
talcum powder, Ayurvedic health care products
Revenue : ₹8,800 crore (US$1.4 billion) (2014-15)
Net income :
₹1,500 crore (US$230 million) (2011-12)
Subsidiaries : Splash Corporation
Website : emamiltd.in

4. History:
 The inception of Emami Group took place way
back in mid seventies with the efforts of Mr. R.S.
Agarwal and Mr. R.S. Goenka
 The company was established with modest capital
of Rs. 20,000.
 In 1998, Himani Ltd was merged into Emami Ltd.
 Our current operations comprise more than 60
countries including GCC, Europe, Africa, CIS
countries and the SAARC.
 Over 121 Emami products are sold every second
some where around the world.

5. left their high profile jobs as Chartered Accountants, with the
Birla Group to set up Kemco Chemicals, an Ayurvedic medicine and
cosmetic manufacturing unit in Kolkata,
in 1974.
Mr. R.S. Agarwal and Mr. R.S. Goenka

6. Organizational structure:
. Board of
directors
Chairma
n
Managing
Director
Directo
r
Vice-
president
& CS
*R S Agarwal * Sushil K Goenka * K N Memani,
*A K Joshi
*Y P Trivedi,
*Amit Kiran Deb,
*S B Ganguly,
*Mohan Goenka

7. Management team:
N H Bhansali - CEO – Finance Strategy &
Business Development , CFO
AK Joshi - Company Secretary & VP- Legal
Dhiraj Agarwal - Head - Media Department
Punita Kalra - CEO - R & D and Innovation
Chandra Kant Katiyar - CEO Technical - Health Care
Division
Mohan Rajabhau Panchabhai - President -
Operations and Commercial
Ashok Purohit - Assistant Company Secretary
Rana Banerjee - President - Health Care Division
Madan Pandey - President - Sales
Ashok Bhattacharya - President - International
Business
Monomita Agarwal - President - Marketing(Central)
KS Arun Kumar - President - IT

8. Marketing:
 Product in the Marketing Mix of Emami :
 Emami has projected its products as organic, natural
and herbal and created a product portfolio that is
immensely popular in the consumer market.
 Place in the Marketing Mix of Emami :
 Distribution channel of Emami is well-organised and
for efficient and fast results it takes the help of
32depots, 3500 distributors, 60-stockiest, 4000sub-
distributors and 5,00,000 direct retail stores. It also
has a tie-up with ITC Ltd for distribution of its
merchandise via e-choupal outlets

9. Price Mix in the Marketing Mix of Emami :
Emami owes its success mainly to its pricing
policies which have helped the company to
penetrate both urban and rural market with equal
success.
Promotions in the Marketing Mix of Emami :
Emami is one of the most popular brands and has
created a marketing strategy that is heavily
dependent on celebrities and good commercials.

10. HRM process:
 1. Sourcing of resumes through consultants,
online applications and employee reference
scheme.
 2. Post this preliminary screening is conducted
via the HR , followed by the department head
interview and tests.
 3. This is followed by sanctions by the
appropriate authority based on merit and
justification.
 4. Final process is of document verifications
before handing over the offer letter.
 Emami having 3100 employees.

11. Financial statement:
Particulars
Mar 2017
(₹ in Cr)
Mar 2016
(₹ in Cr)
Mar 2015
(₹ in Cr)
Mar
2014
(₹ in Cr)
Mar
2013
(₹ in Cr)
Mar 2012
(₹ in Cr)
SOURCES OF FUNDS :
Share Capital 22.70 22.70 22.70 22.70 15.13 15.13
Reserves Total 1,689.86 1,536.64 1,189.46 906.00 762.18 682.12
Equity Share 0.00 0.00 0.00 0.00 0.00 0.00
Equity Application
Money
0.00 0.00 0.00 0.00 0.00 0.00
Total Shareholders
Funds
1,712.56 1,559.34 1,212.16 928.70 777.31 697.25
Secured Loans 24.90 30.00 8.38 16.29 43.47 107.43
Unsecured Loans 409.80 630.00 15.65 15.07 28.90 47.68
Total Debt 434.70 660.00 24.03 31.36 72.37 155.11
Other Liabilities 34.97 31.29 39.65 28.29 15.63 11.42
Total Liabilities 2,182.23 2,250.63 1,275.84 988.35 865.31 863.78

12. Profit:
particular Mar2017
(₹ in Cr)
Mar2016
(₹ in Cr)
Mar2015
(₹ in Cr)
Mar2014
(₹ in Cr)
Mar2013
(₹ in Cr)
Mar2012
(₹ in Cr)
Sales
Turnover
2,340.75 2,189.13 2,070.17 1,738.13 1,661.91 1,414.25
Excise
Duty
39.57 39.20 39.53 33.05 34.82 24.43
Net Sales 2,301.18 2
,149.93
2
,030.64
1,705.08 1,627.09 1,389.82
Other
Income
45.19 39.13 103.15 65.57 57.20 55.53
Stock
Adjustme
nts
13.20 20.09 -13.02 24.18 8.09 -23.51
Total
Income
2,359.57 2,209.15 2,120.77 1
,794.83
1,692.38 1,421.84

13. Achievements:
 EMAMI LIMITED makes it to the prestigious
SUPER 50 listing by Forbes India for the 2nd year
consecutively.(August 2016)
 Emami's rank rose to 342nd position in 2016 in
BW Real 500 Companies.
 Emami has been awarded with the ‘CSR
LEADERSHIP AWARDS'- in Category- "Support &
Improvement in Quality of Education“
 Emami Limited has scored the 14th position
under the "Consumer Staples" out of 38
companies. (March 2017)

14. emamiltd.in
www.wikipedia.org
www.businessline.com
Reference: