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Social Advertisers Are Missing The Enriched Data They Desperately Need To Maximize ROI

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The live version of our webinar has come and gone, but we recorded it so these perceptive advertising insights will last forever. In this webinar, Unified’s head of marketing, Rick Martira, explores what is arguably the most critical marketing concept of 2017—enriched data. In a snappy 30 minutes, Martira explains what enriched data is, why it’s crucial for social advertisers to do their jobs effectively, and how it empowers marketers to accomplish all sorts of feats. Imagine—a half hour that will transform your future status meetings. Watch for free here: http://bit.ly/2qw9sxU.

Published in: Social Media
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Social Advertisers Are Missing The Enriched Data They Desperately Need To Maximize ROI

  1. 1. Social Advertisers Are Missing The Enriched Data They Desperately Need To Maximize ROI
  2. 2. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc 2 Providing Global Brands & Agencies Enriched, Transparent Intelligence And Social Advertising Expertise On Over $1 Billion Of Social Investments ABOUT UNIFIED Platform & ServicesAll Major Social Networks
  3. 3. WHAT IS ENRICHED DATA?
  4. 4. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc 4 Uncategorized Data 20Conversions Received
  5. 5. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc 5 Enriched Data: The Who, What, Where, When & Why 3 Conversions Via Twitter for brand A on a sweepstakes video ad deployed by the internal team through a Twitter Partner platform targeting moms which beat the benchmark by 23% 2 Conversions Via Instagram for Brand A on fall sale carousel ads deployed by the digital team agency through the Facebook Power Editor targeting teens and didn’t hit goal. 15 Conversions Via Facebook for Brand B on evergreen, app install ads deployed by the digital team agency through a Facebook Marketing Partners platform targeting teens to beat the benchmark by 5% ENRICHED DATA
  6. 6. WHY MARKETERS NEED ENRICHED DATA TO DO THEIR JOBS EFFECTIVELY
  7. 7. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc Unstructured Data SOURCE: HTTP://BIT.LY/2QBTT6Z 7 80% Of all data is unstructured
  8. 8. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc Data Quality 8 57% Of marketers say improving data quality is the most difficult obstacle to data-driven success SOURCE: HTTP://INFA.MEDIA/2QCASPG
  9. 9. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc Top 3 Data Challenges 9 Working with massive amounts of data Disparate data platforms that create silos The inability to create a cohesive view of performance from multiple sources
  10. 10. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc Reporting 80% Of companies have no agreed-upon approach or can only generate baseline measurements 82% 82% still relying on Excel for performance management SOURCE: HTTP://INFA.MEDIA/2QCASPG
  11. 11. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc Multi-Channel Tracking 11 99% Of marketers say tracking campaigns across platforms is a top priority 82% While 82% cite spending insights as a top priority SOURCE: HTTP://BIT.LY/2QBHRU4
  12. 12. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc Streamlining Teams 12 95% Of marketers wish their teams and agencies had full transparency into marketing signals and campaign performance SOURCE: HTTP://BIT.LY/2QBHRU4
  13. 13. WHAT MARKETERS CAN ACCOMPLISH WITH ENRICHED DATA
  14. 14. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc 14 Success Across Major Verticals Top Tech Brands Top Publishing Brands Top Auto Brands Top CPG Brands Top Entertainment Brands
  15. 15. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc 15 C OU N TR IES B U YIN G TOOLS SOC IA L C H A N N ELS C A MPA IGN OB JEC TIVESB R A N D S B uying Teams Unified worked with a Global Beverage Brand to centralize and enrich their fragmented social advertising data, which was generated from: 1370 Sub Brands Countries Just 1 US Brand had: 26 7 different ad accounts different buying teams SUCCESS STORY Global Beverage Brand + + + + +
  16. 16. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc 16 A Global Automotive Brand’s Creative Agency was out of the loop and wasn’t receiving performance analytics in a timely, digestible format. Leveraging Unified’s Connected Intelligence, The Brand effortlessly plugged the Creative Agency into the Unified Platform, streamlining teams and sharing real-time creative analytics used to improve ad creative strategies and impact. SUCCESS STORY Global Automotive Brand 3+ $40M In Ad Spend Years of performance data Shared Connected Intelligence Across: VS Brand Creative Agency Media Agency Fragmented Intelligence Connected Intelligence Disjointed Flow Media AgencyBrand Creative Agency Optimal Flow
  17. 17. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc A OR New A OR New A OR New 17 Unified helped a Global Consumer Technology Brand maintain data ownership and continuity despite 3 changes in their Agency of Record (AOR) over the course of 5 years. SUCCESS STORY Global Consumer Technology Brand 2012 2013 2014 2015 2016 2017 $120M Media Spend A GEN C Y OF R EC OR D ( A OR )= $120M In Ad Spend 30 Different Sub Brands Years Of Data Continuity5 3 Different Agencies Of Record 5+ Years Of Data Continuity
  18. 18. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc 18 Unified worked with a Major Media Agency to better organize their social advertising investments, which spanned across 16 unique brands. With The Unified Platform, the agency was able to ditch hundreds of excel sheets previously used and gain central command across all their client’s performance. SUCCESS STORY Major Media Agency 16 Different Brands 1 Business Intelligence Platform VS 150+ Excel Sheets Replaced Per Year 1 BI Platform Replacing 150 Excel Sheets Across
  19. 19. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc Purpose Built Business Intelligence For Social Advertising THE UNIFIED PLATFORM And Enriched Your Data Collected Driving Business Intelligence 19 Streamlined Connected Intelligence Deeper, Real-Time Audience Analytics Total Social Advertising Transparency Enhanced Investment Management Complete Analytics At Any Altitude
  20. 20. UNIFIED.COM CONFIDENTIAL 2017 Unified, Inc Questions? Unified Unified GetUnified Unified.com marketing@unified.com

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