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infographic online_call_tracking_IG

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infographic online_call_tracking_IG

  1. 1. Call: 1300 859 481 Email: info@avanser.com.au www.avanser.com.au Sources: 1. www.marketingmag.com.au 2 & 3. kenshoo.com 4. www.digitaslbi.com 5. www.marketingcharts.com 6. conversionscientist.com 7. www.thinkwithgoogle.com 8. searchengineland.com ONLINE CALL TRACKING Digital advertising accounted for 34% of all advertising expenditure in Australia for the 2014 financial year. 52% of all mobile ads result in a phone call. Phone leads are 10-15 times more likely to convert then email leads. Paid search spend has grown by over 20% year-over-year, 2013/14 showing continued investment in the channel as marketers continue to see strong returns. Search marketers achieved efficiencies via campaign optimizations that drove click volume up by 26% YoY while impression volume decreased by 4%. 61% of people say the phone is most important during the purchase stage of the decision making process. Google states that on average Click to Call campaigns receive a 5-30% increase in conversion. Integration of AVANSER’s call data into Google Analytics and AdWords as well as other bid management such as Double Click, Marin, Acquisio, Kenshoo and analytic platforms such as Adobe and Piwik gives you the ability to not only view calls along with other online conversions but also allows you to optimise your campaigns to call conversion. 34% ADVERTISING 20% $$$ 2013 2014 26% ROPO (Research Online, Purchase Offline) 88% of website visitors complete their purchase OFFLINE. 52% 10-15x 88% 61% 5% 30% Gain greater control of your business with Call Tracking $ 1 2 3 4 5 6 7 8 ? CLICK TO CALL Why you should be tracking and optimising to calls Are you one of these businesses, if so, are you tracking calls generated from your online marketing activity?

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