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Digital advertising accounted for 34% of all
advertising expenditure in Australia for the
2014 financial year.
52% of all mobile ads result in a phone call.
Phone leads are 10-15 times more likely to
convert then email leads.
Paid search spend has grown by over 20%
year-over-year, 2013/14 showing continued
investment in the channel as marketers
continue to see strong returns.
Search marketers achieved efficiencies via
campaign optimizations that drove click
volume up by 26% YoY while impression
volume decreased by 4%.
61% of people say the phone is most
important during the purchase stage of
the decision making process.
Google states that on average Click to
Call campaigns receive a 5-30% increase
Integration of AVANSER’s call data into Google Analytics and
AdWords as well as other bid management such as Double Click,
Marin, Acquisio, Kenshoo and analytic platforms such as Adobe
and Piwik gives you the ability to not only view calls along with
other online conversions but also allows you to optimise your
campaigns to call conversion.
ROPO (Research Online, Purchase Offline)
88% of website visitors complete their
Gain greater control of your
business with Call Tracking
CLICK TO CALL
Why you should be tracking and optimising to calls
Are you one of these businesses, if so, are you tracking calls
generated from your online marketing activity?