Join Comedian David Schneider for an irreverent look at how brands are cutting through on social and winning over customers on Instagram, Snapchat, Facebook and Twitter.

8. THAT LOT
The social-first creative
agency providing innovative,
shareable content for brands
and businesses on paid and
page.

9. TONE OF VOICE

10. COPY

13. STRONG IMAGES

17. VIDEO, VIDEO,
MORE VIDEO

18. In the past 30 days, more
video has been uploaded to
the internet than watched on
TV over the past 30 years
Source: biteable.com

19. 500
MILLION
People are watching videos on
Facebook everyday

20. 500
MILLION
People are watching videos on
Facebook everyday
The same number of people
who attended Donald Trump’s
presidential inauguration

21. 500
MILLION
People are watching videos on
Facebook everyday
The same number of people
who attended Donald Trump’s
presidential inauguration
Source: Donald Trump

22. 6 BILLION
Organic Views
in 2018 so far

23. 6 BILLION
Organic Views
in 2018 so far
Most viewed broadcaster
on Facebook on the planet.

26. PAID

27. CONTENT ADS

28. ADTENT

29. CONTADS

30. ADS=CONTENT

32. ENGAGEMENT

36. JOINING THE
CONVERSATION

40. HUMAN TRUTHS

43. PLATFORM
SPECIFICITY

45. INSTAGRAM
1BILLION
users currently
80%
follow a business
75%
take action after a post
40%
of content on IG stories is video

50. SOCIAL INNOVATION

54. 7 out of 10
Campaigns that run in vertical
have better ad recall

59. THANK
YOU
@DavidSchneider
@DavidSchneiderUk
info@thatlot.co.uk