Mark Evans, Marketing Director, Direct Line Group According to EY, dyslexia could hold the key to solving future skills shortages. There’s a mounting body of evidence to suggest that taking a more positive attitude to different ways of thinking can reap rewards in the marketing department. But are brands really doing enough to ensure they get the most out of their most powerful asset - their people? Is a lack of diversity stifling innovation, creativity and problem solving? What are the challenges of building a team that think creatively as individuals and act brilliantly as a team? Mark, The Marketing Society’s Marketer of the Year 2018, is a passionate believer that brands are missing a commercial trick by failing to tap into a rich seam of competitive advantage for those who take diversity seriously.

1. Diversity is not a Competition - or is it?!…
Mark Evans
Marketing Director, Direct Line Group

2. Autism - 1 in 100 ADHD - 1 in 10 Dyslexia - 1 in 10

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12. Hyper-
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Neuro-
Divergence
Mental
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17. Assistive Technologies for Dyslexia

20. Diversity is not a Competition - or is it?!…
Mark Evans
Marketing Director, Direct Line Group