My thoughts on some ideas Air India can use on a recovery.

1. Primer for Recovery Idea Air India Madan Menon

3. Was the biggest airline in India with over 60% market share – latest reports down to 5th position at 13.2%

4. Load factor only 78.1% compared to 89.4% of Indigo a LCC

5. Negative publicity – thus forcing passengers to choose other airlines

6. Highest rate of flight cancellations

8. Load factor

9. Brand image

11. Bring back the Maharaja – the symbol of Air India

12. Consider bringing back Indian Airlines as a Brand

13. Indian Airlines – Domestic only (no near international destinations)

14. Air India – All international

15. Only separate brands – reporting structure remains the same as a single entity

17. Air India to wet lease out Aircraft and

18. Dry lease in New aircraft

19. Reason- with an aging fleet – maintenance will be high and in turn high downtime. With a newer leased fleet- lower maintenance costs and faster turn around times – prime examples of new LCCs

20. Retire old generation aircrafts and free cash tied with aircraft

22. Medium haul – A330 / B757

23. Long haul – A340 / B777

24. Ultra Long haul – A380 (Del – LAX ) / Del - JFK

25. Create the regional sector airlines and use regional jets

26. Ex: Embrarer RJ145 – regional jet – for sectors such as Mumbai Pune, Delhi Gwalior, Itanagar – Imphal etc.

28. Opportunity in maintenance given inherent expertise available

29. Low cost structure still in place.

31. European stop over for aircrafts flying from far east to west Asia / eastern Europe.

33. Can be used to outsource work from other airlines – make it a profit center and not cost center

34. Formation of catering and aircraft cleaning service- non core business again – can be made as a profit center rather than cost center – an ideal shared services model

35. Spares and Aircraft leasing India pvt ltd

36. Keep MRO within organization- highly profitable as it is high quality work

37. Purchase of Pawan Hans – fits into strategic business model. Can offer seamless connectivity between any part of India

39. Eliminate food for flights of less than 2 hrs.

40. Serve complementary soft drinks and snacks.

41. Food for purchase only - Cost saving measure.

43. Bringing back the Maharaja will be a resurgence of faith in the Indian story – one which shows that no matter what – we will survive and succeed