Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Digital Storytelling with
Social Media Tools
Ma’ayan Alexander
Internet and Technology for Social Change
EVA/Minerva Confe...
People are telling stories since
the early ages of history
Technology changes but basics of
telling a story are similar
information documentation
Characters
Conflicts
Drama Motivation
Feelings
Call for action
Senses
Storytelling:
Great Content
+
Digital Storytelling
Better Communication and
Engagement
Social Media Platforms
• Create your content
• Connect with others directly
• For profit
• An interest to make users use t...
How can we use these tools
to tell better stories
• Edit visuals
• Create videos
• Curate collections
Visuals
A picture is
worth a
thousand
words
Dorothea Lange, Migrant Mother
Great Visuals
• A Picture is worth a thousand words
• In social media: save time, convert to action
• Social media platfor...
Add Images To Facebook Posts
For 2.3x More Engagement
Buzzsumo and Canva reasearch, May 2015
Instagram Editor:
Great
visuals
don’t
need
many
effects
Video
Videos
• Live videos are great
• Edited videos have their benefits
• Instagram stories: A fun way to experience
snapchat-l...
Instagram Stories:
Collections
Collections
• You have collections, let's work with them
• Curate users generated content (UGC)
Storify
Pinterest
Pinterest Visual Search:
Go tell your story!
For further reading and follow up
• Social Media Examiner
• Social media platforms' blogs:
– Buffer
– Hootsuite
– Canva
• ...
Thank You
and See You Online
Ma’ayan Alexander
about.me/maayanale
webforchange.wordpress.com (Hebrew)
Digital Storytelling with Social Media Tools
Digital Storytelling with Social Media Tools
Digital Storytelling with Social Media Tools
Digital Storytelling with Social Media Tools
Digital Storytelling with Social Media Tools
Upcoming SlideShare
Loading in …5
×

Digital Storytelling with Social Media Tools

788 views

Published on

How to use social media platform tools and options for better digital storytelling and digital communication.
EVA/Minerva Conference, November 2016

Published in: Art & Photos
  • Be the first to comment

Digital Storytelling with Social Media Tools

  1. 1. Digital Storytelling with Social Media Tools Ma’ayan Alexander Internet and Technology for Social Change EVA/Minerva Conference, November 2016
  2. 2. People are telling stories since the early ages of history
  3. 3. Technology changes but basics of telling a story are similar
  4. 4. information documentation Characters Conflicts Drama Motivation Feelings Call for action Senses Storytelling:
  5. 5. Great Content + Digital Storytelling Better Communication and Engagement
  6. 6. Social Media Platforms • Create your content • Connect with others directly • For profit • An interest to make users use them • Create and share, consume content • Develop tools and methods to share content and to tell stories
  7. 7. How can we use these tools to tell better stories
  8. 8. • Edit visuals • Create videos • Curate collections
  9. 9. Visuals
  10. 10. A picture is worth a thousand words Dorothea Lange, Migrant Mother
  11. 11. Great Visuals • A Picture is worth a thousand words • In social media: save time, convert to action • Social media platforms encourage sharing visuals • Some are visual based
  12. 12. Add Images To Facebook Posts For 2.3x More Engagement Buzzsumo and Canva reasearch, May 2015
  13. 13. Instagram Editor:
  14. 14. Great visuals don’t need many effects
  15. 15. Video
  16. 16. Videos • Live videos are great • Edited videos have their benefits • Instagram stories: A fun way to experience snapchat-like medium
  17. 17. Instagram Stories:
  18. 18. Collections
  19. 19. Collections • You have collections, let's work with them • Curate users generated content (UGC)
  20. 20. Storify
  21. 21. Pinterest
  22. 22. Pinterest Visual Search:
  23. 23. Go tell your story!
  24. 24. For further reading and follow up • Social Media Examiner • Social media platforms' blogs: – Buffer – Hootsuite – Canva • Museums, libraries and archives on SM • Techsoup for Libraries
  25. 25. Thank You and See You Online Ma’ayan Alexander about.me/maayanale webforchange.wordpress.com (Hebrew)

×