3. New technologies (materials,
substances, technique) are a basis
of contemporary economy and an
ideal target for investment.
Science produces plenty of new
technologies, which can be
converted into business product,
and create revenue.
However investors do not have
direct access to information about
new technologies worldwide. It
especially concerns cutting edge
technologies, produced in the
third-world countries.
This results in a gap
between Science and
business, between new
technologies and their
implementation to solve
real world problems.
Problem
Scientific networks have no contact
or crossing with investors’
networks.
Scientific Output comes in form of
verbose papers, inaccessible and
incomprehensible for people
outside of academy.
Investors’ Input comes in form of
simple and short presentations and
business plans, which scientists are
not used to make.
The organizations mediating
partnerships between science and
business work with European and
American scientists, neglecting
technology from lesser-known
regions and developing countries.
Reasons
4. SciTree
A web platform for collaboration
between scientists and investors
• Changing scientific Output :short statement
about new technology (150 words)+ link to a
paper. As our surveys have shown, it’s the
best format for scientists and investors.
• Investors can find an expertise for new
technologies, look for a technology they want
to turn into a product, buy patents
• Big companies can find a research group for
hiring and investment
•We provide brokering between scientists and
investors
• Constant monitoring of new technologies
Solution
5. Over 5 million scientists are developing new
technologies (biology, medicine, materials, etc).
Scientists get financing by writing articles for
peer-review journals and project proposals for
research funds (government organizations), which
takes up to 50% of their working time. This is
ineffective usage of their time and brainpower.
Companies spend up to 43% of revenue on R&D
(Allergan – 43.4%, Eriksson – 24.9%). New
technologies are important for progress and
successful competition. Big companies are
hunting for new technologies. But they miss all
perspective and groundbreaking technologies
from the third world, as there are no platforms
giving access to these technologies.
Market
With SciTree, entire Science can be used as
your own R&D department. Outsource your
Research and Development globally.
6. Key Partnerships
•Research groups and scientists in the academe
•Investment firms and investors
•Science and technology-oriented companies
Key Activities
•Creation and maintenance of SciTree’s website
•Establishment of contacts and registered users
from the industry and academe
•Networking with Investors, S&T companies
Key Resources
Value
Propositions
•Web hosting, CMS, database
•Contacts both in the industry and academe
•Network of investors and scientists
•Resource personnel and Technical staff
•Environment for interdisciplinary scientific work
and direct communication with investors and S&T
companies
•Problem-based organization of Science research
•Venue for outlicensing patented technologies and
brokering of academe-industry partnerships (NonDisclosure Agreements)
•Updates from scientists from all around the world
•Concise, brief, and reputable Science news
Business Model
7. Customer
Relationships
•Correspondence (e-mail, written letters) with scientists,
investors, and companies
•Featuring cases of successful partnerships
Channels
• Internet; flyers and brochures; booths in scientific
conferences; direct contact with universities and
Technological Transfer Offices; communication (direct or
e-mail dropshots) with investors and S&T companies
Customer
Segments
•Scientists and Academics looking for external funding
•Investors and S&T companies looking to outsource
patented technologies and collaborate with the academe
Cost Structure
•Web hosting, site design, and database management
•Advertisements and marketing in scientific conferences
•Recruitment of skilled professionals and technical staff
•Participation fees in actual networking events
Revenue
Streams
•Targeted advertising (Google Ads)
•Membership and monthly subscription fees to investorspecific Science news and updates
•Brokering of academe and industry partnerships
Business Model
8. Advertising: targeted ads
(lab equipment, laptops etc)
Investors:pay for
subscription (golden and
silver membership), exclusive
access to database of patents
and community of experts
Scientists: pay to promote
your news or team
Investors: pay for review of
dynamics of field
development, analytics,
consulting and selection of
teams for investment
Universities: pay for
advertising academic jobs
Brokering of partnerships
between scientists and
investors
Marketing
9. Funding
Risks
•
Lack of interest of customers to SciTree
1. Large foundations that
support scientific structure
development efforts
•
Failure of Online Brokering
•
Competitors copying or simulating
features unique to SciTree
2. International Grant-giving
Agencies (European FP7
Capacities programme)
Strategy: Keeping track of user opinions
regarding SciTree and applying them
Strategy: Focus on Other Revenue Streams
Strategy: Improve our proposition to the
customers and improve service
Social network for scientists,
1.7 million users.
Deficiencies: scientists only,
output in a form of big
articles.
Competitors
3. Individuals (venture
capitalists, business
angels)
Social network for
scientists, 1.8 million
users. Deficiencies:
scientists only, output in
a form of big articles.
A consultancy firm,
Deficiencies: high price,
lack of transparency, lack
of direct contacts with
scientists, no third-world
technologies.
