BUSINESS POLICIES OF BOMBAY BAKERY. Which policies are worth following and which are not and SWOT analysis.

1. SUBJECT :
BUSINESS POLICY
ASSIGNMENT ON:
BUSINESS POLICIES OF BOMBAY BAKERY
SUBMITTED TO:
MA’AM SHABINA
SUBMITTED BY:
 VARDA SHAIKH_1310-BBA027
 Hiba Shaikh____1310-bba009
 Maryam Qazi___1310-bba015

2.  Mahgul Khan___1310-bba012
Organization: Bombay Bakery
1. Nature of organization.
Bakery.
2. Business policies.
 Satisfaction Guaranteed
We guarantee your satisfaction. We know you choose Bombay Bakery because your occasion is
important and you are familiar with our longstanding reputation of excellence. In order to
preserve that reputation, we guarantee that every order is made using high quality ingredients
and crafted with timeless technique.
 Quality over quantity
We are more concerned with the quality. Our management keeps a limited stock to ensure best
quality cakes so the customers will get the same taste.
 Limited customer serving
We only sell a limited number of cakes to every customer; even if they are regulars. We do not
sell more than two cakes per customer to ensure that every customer will get the cake.
 Privacy Policy
Bombay Bakery respects the privacy of all of our customers and does not give out any
information.
3. Which policies are worth following and which are not.
Three out of four polices are worth following that is:
 Satisfaction Guaranteed.
People prefer their cakes over others because they guaranteed the satisfaction. The
unchanged taste and aroma of their cakes intact the customers and let travelers take it with
them to other cities without affecting its taste.
 Quality over quantity.
To ensure the best customer service, they are more focus on quality so the customers will get
the same taste every time they visit the Bombay bakery.
 Privacy Policy.
As like the any other reputable business, the Bombay bakery respects the privacy of its
customers.

3. The remaining one isn’t worth following and that is:
 Limited customer serving.
It is good to be quality focused but the Bombay bakery limited the customer serving so they
will keep providing limited quality cakes. It should not happen because for every business,
the customers are the center of focus so if they put limit on them on the name of quality so
how they will flourish in the future. Though they are successful from the beginning till date
but still they have to make some policies that would help them to increase the quantity so
they will be able to serve more customers.
4. SWOT analysis.
 Strength.
They are celebrating 100 years of excellence. Their strength lies in the fact that they
have a wide range of products that can meet the needs of a wide range of customers.
They have state of the art facility and equipment that has positioned them to meet the
demand of products. Another factor that counts to their advantage is the signature
taste that stands out Bombay bakery.
 Weakness.
As per the business policy, they serve limited and sell two cakes per customer. This
may become their weakness, people may choose others if they want more cakes at a
time. Also people has to wait for hours in a queue to get the cake (as the demand of
their cakes is high) so, if people in a hurry they would not take a risk to wait and will
go to the other bakery who can serve them on a time.
 Opportunity.
The opportunities available to them are unlimited. Lots of people like to consume
their cakes even the travelers take it with them to other cities of Pakistan. There are
lots of bakeries that our working in Hyderabad but still people prefers them over
others. Even the Hyderabad is known for the delicious cakes of Bombay bakery.
 Threat.
As we are living in the era of customization and everyone wants quick response.
There are many bakeries that are providing best customized cakes on reasonable price
with the fast delivery service without letting their customers to wait for hours in a
queue. In this perspective Bombay bakery has a threat from them.
5. Recommend better business policies.
 Better order management:
It involves tracking whether the business have enough inventory to fill orders,
managing data around the vendors who are going to supply the inventory on hand and
getting the order to the customers. Bombay bakery needs to do more work on order
management so; they will be able to serve more cakes to more customers.

4. 6. Reasonof suggesting policy.
As the competition is increasing day by day in the baking industry, so if the Bombay
bakery wanted to remain the pioneer, it has to work on order management so they can
serve more people on time.