1. Music video analysis
Lydia Mecklenburgh

2. Lalala –Naughty Boy ft. Sam Smith
http://www.youtube.com/watch?v=3O1_3zBUKM8

3. Lyrics
The lyrics create a narrative
to suit the video, each time
the chorus of ‘Lalala’ plays the character do the
same actions.
The sound and rhythm of the lyrics create an
upbeat song, with the repetitive chorus
‘Lalala’ being catchy and memorable for the
listener.

4. Music
At the beginning of the video the music starts
off slow, like its introducing a story. As it gets
into the first chorus of the song the tempo
begins to increase and this is carried on
throughout the song.
There is also a steady continuous soundtrack,
then a build up towards each chorus. This is
where the music tempo increases and the
characters become more active in the video.

5. Music
Here is an example of where the music links with
the actions happening in the video...
As he hits the table, the song begins.

6. Genre
This video fits to many of the conventions of a pop
music video...
- Although it has an abstract
twist, the video has a
happy feel to it. With the
main character, the young
boy, having fun and going on an adventure.

7. Genre
- It appeals to teenagers, through this lighthearted video it tells the story of the
childhood film and book ‘The Wizard of Oz’.
Therefore interesting teenagers as it is a
different version to the original.
The
scarecrow,
Lion and
Tinman...

8. Genre
However in some aspects it also goes against the
Pop conventions by conforming to other genre
conventions. E.g. Including women dressed in
tight clothing, even though they aren’t the
‘typical’ women used.

9. Narrative
This music video tells a story to it’s audience, it
slowly introduces each character as it
progresses. Making it clear towards the end
that it has been influenced by the famous
children’s film/book ‘The Wizard of Oz’.
The actions of the characters flow with the
song’s lyrics, helping to tell the story.

10. Mise en Scene
Costume and makeup for the characters adds to
the abstract feel to the video, interesting the
audience.

11. Camerawork
Zooming technique is used at the beginning of
the music video, introducing one of the
characters.

12. Camerawork
A close-up is used towards the beginning of the
video, this is an effective way of showing the
boy’s emotions and innocence.

13. Camerawork
Mid Shot used to display the characters
altogether...

14. Intertextuality
This video was clearly influenced by the
children’s film and book ‘The Wizard of Oz’.
The makers of this video have used the same
characters; Tinman, scarecrow and Lion, on an
adventure, but just in a different way giving
this music video an abstract feel to it.