SlideShare a Scribd company logo
1 of 36
100% in field responses (429)
      Ages 18-24 years
      Male and Female
      5 Universities
2011 Universal Themes
•   Keep the message Simple
•   Make sure the message is Relevant
•   Social Media is important to me
•   Not ALL celebrities are celebrities to me
•   I want the reward NOW
•   You’ve got my attention while I’m eyeing that gadgets
•   I want discounts
And the winner is… video
Media Support




   Media on
   Campus
Winners
•   OMG Award: MTN
•   Best GRP Advert: Unilever
•   Eye-catcher Award: CK One Shock
•   WTF Award: Just Juice
•   Out of the Box Award: PPC
•   Social Media Superstar: Levi’s Curve ID
•   Most Aspirational GRP: Unilever
•   Best 360 Campaign: BlackBerry
Student Village Makoya Youth Awards 2011

More Related Content

Viewers also liked

Hvorfor er det viktig å tilrettelegge for gode mestringsopplevelser i skolen
Hvorfor er det viktig å tilrettelegge for gode mestringsopplevelser i skolenHvorfor er det viktig å tilrettelegge for gode mestringsopplevelser i skolen
Hvorfor er det viktig å tilrettelegge for gode mestringsopplevelser i skolenbjorob
 
Mg your trade partner fevereiro 2011
Mg your trade partner fevereiro 2011Mg your trade partner fevereiro 2011
Mg your trade partner fevereiro 2011Central Exportaminas
 
Det relasjonelle aspektet ved lærerrollen
Det relasjonelle aspektet ved lærerrollenDet relasjonelle aspektet ved lærerrollen
Det relasjonelle aspektet ved lærerrollenbjorob
 
Panorama do Comércio Exterior de Minas Gerais - Edição 2011
Panorama do Comércio Exterior de Minas Gerais - Edição 2011Panorama do Comércio Exterior de Minas Gerais - Edição 2011
Panorama do Comércio Exterior de Minas Gerais - Edição 2011Central Exportaminas
 
Jevnaldrendes betydning nr. 2
Jevnaldrendes betydning nr. 2Jevnaldrendes betydning nr. 2
Jevnaldrendes betydning nr. 2bjorob
 
Naturfagsprosjekt
NaturfagsprosjektNaturfagsprosjekt
Naturfagsprosjektbjorob
 
SA Student Social Media Report 2014
SA Student Social Media Report 2014SA Student Social Media Report 2014
SA Student Social Media Report 2014Lyall Salkinder
 
Student Housing Action Plan Compatibility & Design
Student Housing Action PlanCompatibility & DesignStudent Housing Action PlanCompatibility & Design
Student Housing Action Plan Compatibility & Designbeccahenry
 
West Central Neighborhoods Student Housing
West Central Neighborhoods Student HousingWest Central Neighborhoods Student Housing
West Central Neighborhoods Student Housingbeccahenry
 
1η ομάδα κπε μελιτησ
1η ομάδα κπε μελιτησ1η ομάδα κπε μελιτησ
1η ομάδα κπε μελιτησ12dimkoz
 
Reckitt Benckiser Case Study by Student Village
Reckitt Benckiser Case Study by Student VillageReckitt Benckiser Case Study by Student Village
Reckitt Benckiser Case Study by Student VillageSamantha Joanne Van Zyl
 
Interior Architecture (Digital Documentation - Revit) - Student Acomodation
Interior Architecture (Digital Documentation - Revit) - Student AcomodationInterior Architecture (Digital Documentation - Revit) - Student Acomodation
Interior Architecture (Digital Documentation - Revit) - Student AcomodationLarissa Ellen
 
Colloquium 2010
Colloquium 2010Colloquium 2010
Colloquium 2010phmtox
 

Viewers also liked (19)

Autobiografía
AutobiografíaAutobiografía
Autobiografía
 
Hvorfor er det viktig å tilrettelegge for gode mestringsopplevelser i skolen
Hvorfor er det viktig å tilrettelegge for gode mestringsopplevelser i skolenHvorfor er det viktig å tilrettelegge for gode mestringsopplevelser i skolen
Hvorfor er det viktig å tilrettelegge for gode mestringsopplevelser i skolen
 
Bērnu rīti (MD)
Bērnu rīti (MD)Bērnu rīti (MD)
Bērnu rīti (MD)
 
Dreams vs Reality
Dreams vs RealityDreams vs Reality
Dreams vs Reality
 
Mg your trade partner fevereiro 2011
Mg your trade partner fevereiro 2011Mg your trade partner fevereiro 2011
Mg your trade partner fevereiro 2011
 
Mg your trade partner março 2011
Mg your trade partner março 2011Mg your trade partner março 2011
Mg your trade partner março 2011
 
Det relasjonelle aspektet ved lærerrollen
Det relasjonelle aspektet ved lærerrollenDet relasjonelle aspektet ved lærerrollen
Det relasjonelle aspektet ved lærerrollen
 
Panorama do Comércio Exterior de Minas Gerais - Edição 2011
Panorama do Comércio Exterior de Minas Gerais - Edição 2011Panorama do Comércio Exterior de Minas Gerais - Edição 2011
Panorama do Comércio Exterior de Minas Gerais - Edição 2011
 
Jevnaldrendes betydning nr. 2
Jevnaldrendes betydning nr. 2Jevnaldrendes betydning nr. 2
Jevnaldrendes betydning nr. 2
 
Naturfagsprosjekt
NaturfagsprosjektNaturfagsprosjekt
Naturfagsprosjekt
 
SA Student Social Media Report 2014
SA Student Social Media Report 2014SA Student Social Media Report 2014
SA Student Social Media Report 2014
 
Student Housing Action Plan Compatibility & Design
Student Housing Action PlanCompatibility & DesignStudent Housing Action PlanCompatibility & Design
Student Housing Action Plan Compatibility & Design
 
West Central Neighborhoods Student Housing
West Central Neighborhoods Student HousingWest Central Neighborhoods Student Housing
West Central Neighborhoods Student Housing
 
1η ομάδα κπε μελιτησ
1η ομάδα κπε μελιτησ1η ομάδα κπε μελιτησ
1η ομάδα κπε μελιτησ
 
Just juice feedback
Just juice feedbackJust juice feedback
Just juice feedback
 
Reckitt Benckiser Case Study by Student Village
Reckitt Benckiser Case Study by Student VillageReckitt Benckiser Case Study by Student Village
Reckitt Benckiser Case Study by Student Village
 
Mettre en place une stratégie WEB-TO-STORE
Mettre en place une stratégie WEB-TO-STOREMettre en place une stratégie WEB-TO-STORE
Mettre en place une stratégie WEB-TO-STORE
 
Interior Architecture (Digital Documentation - Revit) - Student Acomodation
Interior Architecture (Digital Documentation - Revit) - Student AcomodationInterior Architecture (Digital Documentation - Revit) - Student Acomodation
Interior Architecture (Digital Documentation - Revit) - Student Acomodation
 
Colloquium 2010
Colloquium 2010Colloquium 2010
Colloquium 2010
 

More from Lyall Salkinder

Student Spend Presentation
Student Spend PresentationStudent Spend Presentation
Student Spend PresentationLyall Salkinder
 
SA Student Spend Report 2013
SA Student Spend Report 2013SA Student Spend Report 2013
SA Student Spend Report 2013Lyall Salkinder
 
Student Village: CK Shock case study
Student Village: CK Shock case studyStudent Village: CK Shock case study
Student Village: CK Shock case studyLyall Salkinder
 
Student Village: CK Shock case study
Student Village: CK Shock case studyStudent Village: CK Shock case study
Student Village: CK Shock case studyLyall Salkinder
 
Student Village: Lucozade case study
Student Village: Lucozade case studyStudent Village: Lucozade case study
Student Village: Lucozade case studyLyall Salkinder
 
Student Village: Just Juice case study
Student Village: Just Juice case studyStudent Village: Just Juice case study
Student Village: Just Juice case studyLyall Salkinder
 
Student Village: Easy Waves case study
Student Village: Easy Waves case studyStudent Village: Easy Waves case study
Student Village: Easy Waves case studyLyall Salkinder
 
Student Village: CK Shock case study
Student Village: CK Shock case studyStudent Village: CK Shock case study
Student Village: CK Shock case studyLyall Salkinder
 
Revlon red alert case study
Revlon red alert case studyRevlon red alert case study
Revlon red alert case studyLyall Salkinder
 
Converse case study - Student Village
Converse case study - Student VillageConverse case study - Student Village
Converse case study - Student VillageLyall Salkinder
 
Revlon red alert case study - Student Village
Revlon red alert case study - Student VillageRevlon red alert case study - Student Village
Revlon red alert case study - Student VillageLyall Salkinder
 
Etana case study - Student Village
Etana case study - Student VillageEtana case study - Student Village
Etana case study - Student VillageLyall Salkinder
 
Nescafe case study 2010 - Student Village
Nescafe case study 2010 - Student VillageNescafe case study 2010 - Student Village
Nescafe case study 2010 - Student VillageLyall Salkinder
 
Blackberry case study 2010 - Student Village
Blackberry case study 2010 - Student VillageBlackberry case study 2010 - Student Village
Blackberry case study 2010 - Student VillageLyall Salkinder
 
Scrutinize case study 2010 - Student Village
Scrutinize case study 2010 - Student VillageScrutinize case study 2010 - Student Village
Scrutinize case study 2010 - Student VillageLyall Salkinder
 
Student Village: Client breakfast presentation
Student Village: Client breakfast presentationStudent Village: Client breakfast presentation
Student Village: Client breakfast presentationLyall Salkinder
 
Telana simpson onematchstick
Telana simpson onematchstickTelana simpson onematchstick
Telana simpson onematchstickLyall Salkinder
 

More from Lyall Salkinder (20)

Student Spend Presentation
Student Spend PresentationStudent Spend Presentation
Student Spend Presentation
 
SA Student Spend Report 2013
SA Student Spend Report 2013SA Student Spend Report 2013
SA Student Spend Report 2013
 
Student Village: CK Shock case study
Student Village: CK Shock case studyStudent Village: CK Shock case study
Student Village: CK Shock case study
 
Student Village: CK Shock case study
Student Village: CK Shock case studyStudent Village: CK Shock case study
Student Village: CK Shock case study
 
Student Village: Lucozade case study
Student Village: Lucozade case studyStudent Village: Lucozade case study
Student Village: Lucozade case study
 
Student Village: Just Juice case study
Student Village: Just Juice case studyStudent Village: Just Juice case study
Student Village: Just Juice case study
 
Student Village: Easy Waves case study
Student Village: Easy Waves case studyStudent Village: Easy Waves case study
Student Village: Easy Waves case study
 
Student Village: CK Shock case study
Student Village: CK Shock case studyStudent Village: CK Shock case study
Student Village: CK Shock case study
 
Absa capital grp
Absa capital grpAbsa capital grp
Absa capital grp
 
World bank evoke
World bank evokeWorld bank evoke
World bank evoke
 
Revlon red alert case study
Revlon red alert case studyRevlon red alert case study
Revlon red alert case study
 
Samsung case study
Samsung case studySamsung case study
Samsung case study
 
Converse case study - Student Village
Converse case study - Student VillageConverse case study - Student Village
Converse case study - Student Village
 
Revlon red alert case study - Student Village
Revlon red alert case study - Student VillageRevlon red alert case study - Student Village
Revlon red alert case study - Student Village
 
Etana case study - Student Village
Etana case study - Student VillageEtana case study - Student Village
Etana case study - Student Village
 
Nescafe case study 2010 - Student Village
Nescafe case study 2010 - Student VillageNescafe case study 2010 - Student Village
Nescafe case study 2010 - Student Village
 
Blackberry case study 2010 - Student Village
Blackberry case study 2010 - Student VillageBlackberry case study 2010 - Student Village
Blackberry case study 2010 - Student Village
 
Scrutinize case study 2010 - Student Village
Scrutinize case study 2010 - Student VillageScrutinize case study 2010 - Student Village
Scrutinize case study 2010 - Student Village
 
Student Village: Client breakfast presentation
Student Village: Client breakfast presentationStudent Village: Client breakfast presentation
Student Village: Client breakfast presentation
 
Telana simpson onematchstick
Telana simpson onematchstickTelana simpson onematchstick
Telana simpson onematchstick
 

Recently uploaded

Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 
APIForce Zurich 5 April Automation LPDG
APIForce Zurich 5 April  Automation LPDGAPIForce Zurich 5 April  Automation LPDG
APIForce Zurich 5 April Automation LPDGMarianaLemus7
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 

Recently uploaded (20)

Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort ServiceHot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 
APIForce Zurich 5 April Automation LPDG
APIForce Zurich 5 April  Automation LPDGAPIForce Zurich 5 April  Automation LPDG
APIForce Zurich 5 April Automation LPDG
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 

Student Village Makoya Youth Awards 2011

  • 1.
  • 2. 100% in field responses (429) Ages 18-24 years Male and Female 5 Universities
  • 3. 2011 Universal Themes • Keep the message Simple • Make sure the message is Relevant • Social Media is important to me • Not ALL celebrities are celebrities to me • I want the reward NOW • You’ve got my attention while I’m eyeing that gadgets • I want discounts
  • 4.
  • 5.
  • 6. And the winner is… video
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Media Support Media on Campus
  • 35. Winners • OMG Award: MTN • Best GRP Advert: Unilever • Eye-catcher Award: CK One Shock • WTF Award: Just Juice • Out of the Box Award: PPC • Social Media Superstar: Levi’s Curve ID • Most Aspirational GRP: Unilever • Best 360 Campaign: BlackBerry