Real or Fake!? Easy Waves took to campuses to communicate with female students the ease and benefits of keeping their hair real. Male students came up on stage and after listening to girls read out descriptions of themselves were asked to decide which girls’ hair was real or fake. If they chose correctly, couples were treated to a date sponsored by Easy Waves. Girls were treated to either pamper parties with friends where they were shown how to use Easy Waves products by a professional Easy Waves stylist or a make-over and private photoshoot. All elements were used to reinforce in girls the idea that they can be comfortable with being their real selves!

2. Create an exciting memorable experience and educate girls about hair care and keeping it REAL

3. Premarketing posters, res door hangers , sms and online call to action

4. DJ Franky Dineo Ranaka Fezile Makhanya AKA Tshisa boy REAL amazing team

5. REAL amazing team Over 180 000 students reached!

6. REAL or FAKE hair?

7. Cheerleader fun and dance!!!

8. 4 winning girls got selected for a PHOTOSHOOT, had their hair and make up done & got to choose 2 outfits

9. Find more case studies @ www.studentmarketing.co.za