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Student Village: Axeology 101 Case Study

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Student Village: Axeology 101 Case Study

  1. 1. Take the AXE experience to students at Campus Invasion Parties using sexy femalepromoter dressed as teachers whose had to teach males the ART OF MASS SEDUCTION and help Show Them The Way!
  2. 2. 3371 Photographs Taken and uploaded to AXE Facebook pageGive students a class in the ART OF MASS SEDUCTIONGive students a class in the ART OF MASS SEDUCTION
  3. 3. Premarketing on campuses – sampling of AXE deodorant and playing ‘pin the hand’ to win prizes. Main prize = VIP limo ride for you + 3 friends to the AXE Campus Invasion Party
  4. 4. Limo Prize Winners Treated to Snacks, Drinks, VIP experienceat the parties & Beautiful AXE girls.
  5. 5. 7 Parties, 4700 students engaged with, 10 000 cans of AXE sampled!At Campus Invasion Tour Parties, Students Experience the AXE Brand at it’s BEST!
  6. 6. Find more CASE STUDIES @ www.studentmarketing.co.za SHOW THEM THE WAY!

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