Etana case study - Student Village

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Etana case study - Student Village

  1. 1. CASE STUDY ETANA 2010 CASE STUDY ETANA
  2. 2. Each year Etana Insurance hosts their da RED evil Run to raise awareness for prostate and testicular cancer
  3. 3. “ Provocative” flashmobs were used at WITS & UJ
  4. 4. Flashmobs creating hype and awareness When did you last see a speedo on campus? 
  5. 5. The speedos moved across campus and highlighted the race and the social cause in a tongue & cheek way
  6. 6. CAMPAIGN REACH 51,000+
  7. 7. Awarded Most Provocative Campaign 2010 Youth Campus Campaign Awards
  8. 8. Find more case studies @ www.studentmarketing.co.za 0860 44 1234

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