1. CASE STUDYNESCAFE 2010

2. Position Nescafe as “First Choice” for young consumers

3. ThroughProduct Trial and Unique Experience

4. FRESH, EUPHONIC & KENT 3 of SA’s Top DJ’S 3 Different Styles ALL COMING TOGETHER TO CREATE THE PERFECT MIX

5. 5 Music Events incl sampling 5 across National Campuses

6. Five National Events Over 10 000 students attended music events Biggest crowds ever recorded at music event

7. 42 % of Total South African Student Populations Reached 350 000 SAMPLES Mostsamples in any campaign

8. Campaign Reach 350,000+

9. Awarded Campaign with “Biggest Impact on Campus” 2010 Youth Campus Campaign Awards

10. Find more case studies @ www.studentmarketing.co.za 0118853918