Make sure you say, “Here are some examples of colleges in Boston that we could visit” so that it doesn’t sound like we’re only targeting boston. Also be sure to say that we’ll promote this tour on facebook and twitter as well.
Facebook likes will have friends go to page etc..
This is in addition to Facebook page and twitter of course
Skyy Vodka Campaign
“Look to the Skyy”<br />A Persuasion Campaign for<br />Colleen Canty ∙ Samantha Cox ∙ Kelly Dudine ∙ Emma Gold ∙ Lauren Grunstein ∙Jamie Jelly<br />
Challenges<br /><ul><li>Skyy Vodka lacks a specific market
Advertising (Print & Broadcast)<br />Broadcast Voiceover:<br />“Wouldn’t it be great if money grew on trees and vodka fell from the Skyy?”<br />Print Tagline: “Look to the Skyy”<br />Visuals:<br />Walking in park <br />Money growing on trees<br />Little Skyy vodka bottles raining down<br />
Guerilla Marketing <br />Skyy College Campus Tour<br />Giveaways<br />Umbrellas with Skyy logo<br />Skyy Shot Glasses <br />
Social Media <br />Skyy University Twitter:<br />@collegestudent Happy Birthday from Skyy! Make it amazing with this! www.skyy.com/couponforyou<br />Skyy University Facebook Fan Page<br />“What Would You Want Falling From the Skyy?” Contest<br />Continuously updated content and offers<br />Photos from events on campuses nationwide<br />Messages with exclusive promotions<br />“Which Drink Are You?”<br />College bloggers and nightlife publications <br />
Web site<br />Already very visually appealing & interactive<br />Weekly Skyy Cocktail Contest <br />Winning recipe will be featured on the website each week<br />Skyy partners with iTunes to suggest a weekly “Party Playlist” which can be played through the website or downloaded through iTunes<br />
Media Relations<br />Print<br />College Newspapers<br />Local area newspapers <br />Lifestyle and entertainment beats<br />Radio <br />College Radio Station <br />TV<br />MTV (and Affiliates)<br />Major Networks: NBC, ABC, CBS, FOX<br />
Evaluation <br />Re-poll college students<br />Measure Web site Traffic (Analytics)<br />Monitor Twitter Account<br />Monitor Facebook Page<br />Count Placements (Print, Broadcast) <br />