This document discusses spending habits and financial priorities of students in South Africa. It finds that students prioritize discretionary spending over saving or investing, with top purchases being clothing, electronics, food, and alcohol. The document also notes that students' spending comes primarily from parents or family, and that students from different ethnic backgrounds have varying spending patterns. While interested in managing their finances, many students struggle with debt from retail credit cards.

1. Dreams vs reality

2. StUDENTs
Are all about
The now
1
#StudentSpend15

3. THE WORLD OF MONEY THROUGH
STUDENTS’ EYES
2.
EXPENSIVE BAGS/
SHOES
1.
MANSIONS
3.
RED
CARPET
4.
FANCY FOOD/
YACHTS
7.
WOMeN IN BIKINIS
6.
CARS/ FERRARIS
5.
JETS
8.
TURNUP

4. 4
Students relationship with cash
Low wealth creation

5. I’d Blow and
Invest it

6. What is wealth?
Bill gates DJ khaled

7. StUDENTs Are still
spending more
South African
2
Than the avErage

8. 8
Total student spending 2015
R2702
PM
7.95%
increase of

9. 30.4 billion
P.A

10. 10
Where
Come from
Does the cash
statistics
Parents or other family members 86%
Bursary/sponsor 15%
Part time/full time work 30%
Own
business
11%

11. StUDENTs save
For rainy days
3

13. 13
R 667.29 – medi

14. 14
Potential market share
Food and groceries
R7,3 billion
Computer equipment & gadgets
R6,6 billion
Clothing & footwear
R5,5 billion
Alcoholic beverages
R3,5 billion
Toiletries & cosmetics
R2,4 billion

15. Students
revenueShopping
outlets

16. GUYS ARE
SPENDING MORE
4
THAN GIRLS

17. Visi
on
What is wealth?
30% Medical & health
13% Cigarettes & tobacco
79% Alcoholic beverages
(wine, spirits, beer etc.)
58% bling & jewellery
49% Recreational and
sporting equipment
22% Clothing & footwear
168% hairdressers &
beauticians
18% Contraception
R262
3
R279
6
hairdressers &
beauticians
Alcoholic
beverages
bling & jewelleryMedical &
health
Contraceptio
n
sporting
equipment
Cigarettes &
tobacco
Clothing & footwear

18. STUDENTS
FROMDIFFERENT ETHNIC
5
BACKGROUNDS
SPEND
DIFFERENTLY

19. 19
*clothing
*Software and computer games
*Takeaways
Coloured
*Contraception
*Music
*toiletries & cosmetics
WHI
TE
*alcohol
*PETROL
*Bling
BLA
CK
AvErage student
spending

20. The highest
Value student
6
Purchase is…

21. PREMIUM
CLOTHIN

22. CELL
PHONE

23. STUDENTS ARE STILL
IN DEBT
7

24. 24
24% of students have retail cards
Edgars
44%
Markham 22% Truworths
20%
Mr
price19%
Woolworths
15%

25. STUDENT
BANKING
8
#StudentSpend15

26. 26
STUDENTS ARE BANKING WITH
29%
27%
23%
19%
17%
#StudentSpend15

27. 27
STUDENTS WANT TO
MANAGE THEIR FINANCES
LEARN HOW TO
statistics
saving 61%
investing 46%
budgeting 54%
How loanS work 19%
credit 14%
#StudentSpend15

28. MORE @ www.studentmarketing.co.za
#StudentSpend15
DREAMS VS
REALITY
Students:
• High Disposable Income
• Resourceful
• King of the Hustle
• Instant Gratification