2. MyCollegeSublets.com
a website service that matches a
temporary renter to an existing lease.
database includes every
college/university in the U.S.
Free of charge
http://mycollegesublets.com/
3. Management
Decision Problem:
The developers of MyCollegeSublets.com
are lacking a marketing plan to spread
awareness of the website on college
campuses.
They need to create an effective
advertising campaign in order to promote
their site.
4. Market Research Problem:
Tofind the most effective advertising
methods that would attract Penn State
students to the site.
5. Purpose:
To find the overall attitudes towards
college subletting within the Penn State
community
To find the most effective advertising
methods to promote
MyCollegeSubets.com at Penn State
6. Survey:
Administered a survey to a sample size of
75 Penn State students
Survey was divided into 2 sections:
Overall attitude towards subletting
Overall attitude towards on-campus
advertising
7.
8. Reasons why students may leave Penn
State for an extended period of time:
Summer break/internship/study abroad
Fall co-op/study abroad
Spring co-op/ study abroad
93% of our respondents indicated they
would leave campus for one of these
reasons.
9.
10.
11.
12. Only 2 respondents (2.7%)
indicated that they have sublet
their apartment to another
individual in the past.
13.
14.
15. Approximately 79% of respondents
indicated that they read the daily
collegian at least once per week.
Approximately 25% of respondents
indicated that they read the daily
collegian 4-5 times a week.
16. Bivariate: Correlation between respondents
who read the newspaper and read the ads in
the Daily Collegian
Correlations
Ho: ρ=0
HA: ρ≠ 0
Newspaper CollegianAds
Newspaper Pearson 1 .250* a=0.05
Correlation
Sig. (2-tailed) .031 P=0.031
Reject null
N 75 75
CollegianAds Pearson .250* 1
Correlation hypothesis
Sig. (2-tailed) .031
r=.250
N 75 75
*. Correlation is significant at There is a slightly
the 0.05 level (2-tailed).
positive correlation.
17. Bivariate: Who spends more time
on social media sites: men or
women?
SocialMedia * Gender Crosstabulation
Ho: There is no difference between
Count
the amount of time each gender
Gender
uses social media
Male Female Total
HA: There is a difference between
SocialMedia 16-30 min 3 3 6
the amount of time each gender
31-59 min 8 5 13
uses social media
1-2 hours 10 26 36
3-4 hours 7 13 20
a=0.05
Total 28 47 75
Chi-Square Tests x2= 5.119
Asymp. Sig. (2-
Value df sided)
p=0.163
Pearson Chi-Square 5.119a 3 .163
Likelihood Ratio 5.026 3 .170
Do NOT reject the null hypothesis.
Linear-by-Linear Association 1.961 1 .161
N of Valid Cases 75
There is no difference between the
a. 3 cells (37.5%) have expected count less than 5. The minimum
genders in the population.
expected count is 2.24.
18. Bivariate: Would people who are
considering subletting access the website?
Zdifference test= -0.877
Ho: µ1=µ2
HA: µ1≠ µ2
Descriptive Statistics
a=0.05
N Minimum Maximum Mean Std. Deviation
Consider 75 1.00 11.00 1.8267 1.33936
p= 0.380
Access 75 1.00 11.00 2.0133 1.24654
Valid N (listwise) 75
Do NOT reject the null
hypothesis
There is no difference
between respondents
who are considering
subletting and those
who would access the
website.
19. Limitations
Non-probability sample
Convenience
Judgment
Small sample size
Sample size: 75 Penn State students
63% of respondents were female
39% of the respondents were juniors
Spurious correlations
Lack of skip intervals for some questions
20. Recommendations
1. Social Media
Facebook
Gender-neutral advertising
Unlimited reach
2. Newspapers
The Daily Collegian
3. Free promotional merchandise
Brand awareness
4. New logo
Fit advertisement space
Draws attention
Represents target market
