4. By Product - Traditionally
PERSONAL
LUXURY
GOODS
Fashion Apparels and
Accessories
Wines and Spirits
Watches and JewelryAutomobiles
Copyright 2015 Luxury Connect LLP . All rights reserved.
Segmenting Luxury
6. Experiential Luxury
HIGH END HOTELS
Ritz Carlton - Mexico Neemrana Fort Palace
SPA
5 Senses Spa
Ananda SpaAmar Vilas Spa
Copyright 2015 Luxury Connect LLP . All rights reserved.
Segmenting Luxury
7. Hybrid Luxury
GOURMET Vikas Khanna – Junoon, NY
Indians using Silver and Gold sheets
Eating at
Maharaja Express
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Segmenting Luxury
8. YACHTS
BEAUTYHOME DÉCOR AND TABLE WARE
WRITING INSTRUMENTS
Hybrid Luxury
TECHNOLOGY
Copyright 2015 Luxury Connect LLP . All rights reserved.
Segmenting Luxury
13. Copyright 2014 Luxury Connect LLP . All
rights reserved.
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Editor's Notes
Very interesting to ask the class what they feel about Jaguar. Yes it is an indian car now – but do they see the heritage as indian or english? What is the perception still? Does it still remain as luxurious even if it now has indian ownership?