Digitrans2018 Dubai, Oct, 30th & 31st
Synopsis After passionately driving API programs for years, accelerating digital programs in Telco, Finance and Automotive industries, and after talking to countless teams, experts and managers in both Business and IT, I can see a common pattern. Our organizations are making huge investments in new technologies, expecting almost immediately new revenues based on old business models. They are introducing pseudo-agile methodologies to people who do not have an agile mindset and putting agile teams to the very end of their waterfalls. They are establishing shining Incubator Hubs, pretending to teach their customers on how to leverage Digital - without being Digital at all. HR departments are still hiring people who are stabilizing the organizational status quo - still applying old-world-metrics to new-world-people. Enterprise Architecture departments are mainly acting as Digital Show-Stoppers. And last but not least, the most digital approaches are still lagging real Executive backing. How can it be? What are the hidden mechanics to make us stepping on our bootstraps on a daily basis? My speech, “Why Organizations Are pretending To Leverage Digital Successfully, Whilst Failing Along The Line?” will clarify why our organizations are doing so - even with the best intentions - even with brilliant people. - AND - will show a way out of the Digitalization trap.
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Digitrans2018 Dubai, Oct, 30th & 31st
- 1. "Why Organizations Are Pretending To Leverage Digital Successfully, Whilst Failing Along The Line"
- 2. What I learned on a Digitalization Conference last week in Amsterdam ...
- 3. The Customer Journey to buy a new washing machine - takes only 48 hours! ˜ Patricia
- 4. ... foamy ways of thinking #BIG
- 5. About Hank and Ryan's Shaving Behaviour Traditional Customer vs. Digital Customer ˜ Consumers have evolved, yet their tools have not Looking at our organizations, it translates to: ˜ Consumers have evolved, yet our organizations have not ˜ Technologies have evolved, yet we have no clue how to use them
- 6. The Perfect Packaging ...
- 7. AND There is only one boss. The customer! - And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Sam Walton, Wall Mart
- 8. Does everyone in your organization #REALLY breathe Customers?
- 9. Is there anybody in this room, who #TRULY loves his Customers?
- 10. In most organizations, the Customer doesn't seem to be relevant. "Pssssst - Dear audience, please urge Kay to go deeper into this slide and bring up an example here!"
- 11. And somehow it worked ... ... because our competitors are just as bad as we are!
- 12. The customer-caring, customer-centric organization spends it's days only on Slides, Whiteboards & Sticky-Notes Exceptions may confirm the rule - And - Of course #Not counting all those, who are present here!
- 13. Somehow... ...we have to rethink our Pretzels!
- 14. The Hidden Mechanics ... ... or ... Mastering The Art ... ...of ... Change Avoidance
- 15. A living system's capability to reproduce itself over and over again ... This one is just for you: It's the self-maintaining chemistry of living cells
- 23. Change comes after irritation ...
- 27. Will my following example work in the Arab World? 'worked everywhere - except Great Britain!
- 32. Pippi Longstocking Pippi Långstrump Pippi Langstrumpf Pippi Langkous Jinan fi bait ya lait
- 33. Abu Dhabi 2017
- 44. But this is not enough ...
- 46. The Top 3 Skills We Learned In School ...
- 47. Super skill No 1 SITTING
- 48. Super skill No 2 Being CONFORM "Be like everbody else!"
- 49. Super skill No 3 Don't Stand Out! "Psssst, Be quiet!"
- 50. Would expect from somebody like that to come up with a great Product?
- 51. This is The Highway To Mediocracy!
- 52. To overcome a DNA like this, it needs a lot of personal development. This is the best investment you can ever make!
- 53. Ten pieces of Advice ...that could help us ...to stop to delude ourselves
- 54. # 1 Be pushy - Be a #DoOrDie, be a #GoHardOrGoHome because #AdaptOrDie was never meant to be a joke!
- 55. # 2 Choose your teams wisely - You will definitely need as much transformative Pippi Longstocking power as possible!
- 56. # 3 Be radical consumer-oriented. ...by heart - not - by words Everything else is not relevant anymore!
- 57. # 4 Change your Mindset, your Behavior, your Communication and your Culture - Technology will follow automatically!
- 58. # 5 Get into Start-Up mode. Take the full accountability!
- 59. # 6 Thou shalt share experiences. Find friends from other programs!
- 60. # 7 Thou shalt leave your offices as often as possible. Old environments create old ideas!
- 61. # 8 Being Fast ist not enough - It's about being #SuperFast! Ask how Pippi would tackle that!
- 62. # 9 Whenever you feel comfortable... Ain’t feeling pain, ain’t getting towards Digital! Question Your personal role on a daily base!
- 63. # 10 Thou shalt start now and gain momentum!
- 64. Thank You! Meet me on LinkedIn - Now! Kay Lummitsch
- 65. It's not a 'DIGITAL JOURNEY' ...