This document discusses society's obsession with image and consumption. It argues that a focus on appearance and products betrays a lack of genuine human essence and content. Holidays and celebrations have become trivialized and associated with consuming rather than meaningful experiences. Advertising persuades people that social and cultural fulfillment comes from purchasing things. The document encourages living with a different perspective, focusing on one's inner self rather than image, and being a vertical individual who can work to change the world in some way.

2. –– a different perspective -a different perspective -

4. About and for a...About and for a... different kinddifferent kind of people:of people:

who want to be themselves, notwho want to be themselves, not to trainto train so as toso as to
be more credible in what they want to appear,be more credible in what they want to appear,
to pass for;to pass for;

more discreet, not interested to be in themore discreet, not interested to be in the
spotlight (inspotlight (in prime timeprime time););

more concerned with their inner side, rathermore concerned with their inner side, rather
than “makeup”.than “makeup”.

6. The preoccupation – even “obsession” sometimes,The preoccupation – even “obsession” sometimes,
for one'sfor one's image,image,
““the glitz” one seeks and endeavours to exhibit,the glitz” one seeks and endeavours to exhibit,
betraybetray
a “ desperate” lack of... essence. Of content.a “ desperate” lack of... essence. Of content.
Genuine, valuable human content.Genuine, valuable human content.

7. The world of image is a world lacking content

8. From head to feet and the other way round,From head to feet and the other way round,
the human being is nowadaysthe human being is nowadays
an aggregate of unhappinessan aggregate of unhappiness..
Or is determined to believe soOr is determined to believe so,, because a personbecause a person
who's ok with oneself, a rational one,who's ok with oneself, a rational one,
is NOTis NOT
a consumer easily enchanted bya consumer easily enchanted by images,, empty words
andand deceptive promises of a fulfilled life by means of...of a fulfilled life by means of...
…… more and more products!more and more products!

9. WANTED... sad, unhappy!

10. Trivia(d)lized Holidays
““All dimensions of our life are constantly andAll dimensions of our life are constantly and
continuouslycontinuously associated withassociated with
the utilitarian role of productsthe utilitarian role of products..
One's aspirationsOne's aspirations are thusare thus reduced to thingsreduced to things
and limited to thingsand limited to things..
Publicity, advertising have the role to persuadePublicity, advertising have the role to persuade
individuals into believing that their whole social andindividuals into believing that their whole social and
cultural life can be satisfied bycultural life can be satisfied by CONSUMINGCONSUMING.”.”
(F.Brune)(F.Brune)

11. Trivia(d)lized Holidays
““We can presume as a result, thatWe can presume as a result, that

the warm family feeling can be found in a...the warm family feeling can be found in a... tarttart,,

the Holiday Spirit is in athe Holiday Spirit is in a...... new pair of shoesnew pair of shoes..

WorldWorld opens upopens up
by wearing.by wearing..... branded panties or boxers,branded panties or boxers,

whereaswhereas <magic> is in one's... plate<magic> is in one's... plate.”.”
(- adaptation from F.Brune -)(- adaptation from F.Brune -)

13. A potential slogan of kitsch-marketingA potential slogan of kitsch-marketing
“Valentine's Day, there's no love until/unless you say!”“Valentine's Day, there's no love until/unless you say!”
and an assorted visual...and an assorted visual...

14. Or another..Or another..

15. Snobbism in communication...Snobbism in communication...

16. ... opportunism... opportunism
in attitude (andin attitude (and
deeds)deeds)
&&
the strength of beingthe strength of being
a vertical individual!a vertical individual!
Do we (still) have a clue about what
verticality is supposed to mean?!

17. What seems moreWhat seems more discouraginglydiscouragingly??

acceptingaccepting a world you can't change by yourself, evena world you can't change by yourself, even
though you're not comfortable with it?though you're not comfortable with it?

NOT doingNOT doing what depends on you for the world to be atwhat depends on you for the world to be at
least “a little bit more” different?least “a little bit more” different?

oror

self-deceiving yourselfself-deceiving yourself that the world as it is now, isthat the world as it is now, is
ok to be your kids' as well?ok to be your kids' as well?

18. Discover and LIVEDiscover and LIVE
on a different perspective!on a different perspective!

20. As a human, on the whole, and as a professional,As a human, on the whole, and as a professional,
in particular...in particular...
Some images: the albumSome images: the album D'ale romanilor...D'ale romanilor..., by Alexandru Lincu, by Alexandru Lincu