1. The Potential of Social Media
How To Grow Your Fan Base & Extend Your Reach?
Dr Hassan Dawood - @r7aal
Deputy CEO @AlsayeghMedia
17 April 2012
Al
sayegh
Media

2. Index
1. Introduction
2. Main Presentation
3. Conclusion
4. Case Studies
Al
sayegh
Media

6. Al
sayegh
Media

7. Social Media
fans
reach

8. Facebook PPC
Analytics

9. A quick & easy
solution?

10. & yuB
CPP fo doolF

11. L

13. Is it a game of
numbers?
fans
followers
friends

14. What about your
business objectives?
ROI?

15. So.. HOW to?
Right
fans
followers
friends

16. How to get them
join?
engage?
community?
retain?

17. feelings
relations
culture
local

18. CONTENT

19. CONTENT
CONTENT
CONTENT

20. Your brand is
Your content

21. The market is
hungry
for content

22. What content is appropriate
for a specific brand
for a specific target audience?

23. Fisherman
Right bait - Right fish

24. Real fisherman
Don’t use old fish hook
used content

25. Content Strategy?

26. Understand the culture - Localization
Don’t limit yourself to a platform
Social Media is just a platform
Cross-platform integrated campaigns
Content should drive technology

27. To create content
you need the right talent
that understands both:
Content
Technology

28. TALENTS?
Find
Groom
Explore
Learn
It is an evolving world!

29. Conclusion
Content
Capability Culture

31. Case Studies
1- Du - Ramada Campaign
2- FNC Elections
Al
sayegh
Media

32. Du - Ramadan Campaign
15,000+ Unique “Qualified” Facebook Fans in just 4 weeks

33. Our challenge was to attract one of the most hard to reach consumer
segments: Locals / conservatives
Sheikh Dr Mohammed al Oraifi
Available from 3 – 4pm daily during the holy month, answering calls from
Du customers who had religious questions.
Converted a hotel room into a studio equipped with a hi-tech device which
was especially ordered for this campaign. Integrating this with the mobile
phone, we recorded our fans’ conversations in their entirety.
For the next phase, we used our in-house studios to empty the daily
recordings, packaged this with Du’s audio branding and posted it on the
Facebook application we had developed specifically for this campaign.

34. Stunning Win in the FNC Elections

35. A candidate who nobody thought would win, nobody except us.
Ahmad Ahli is no longer a “candidate”, but an elected and respected
Member of Parliament / Congress.
PR videos
Audio PR
Newspaper ads for strong positioning
Radio spots during influential talk shows
Website
SEM
Social media
Blogging
Offline PR
Supporters Hotline
BBM

36. Thank You!
Al
sayegh
Media