Learning what, when and how to post on the various social media platforms to best benefit your institution. Each platform has different rules, learn to recognise what's appropriate on each! Delivered by Abbey Mills, Senior Account Manager at the Talk Social Conference 2014.

1. Let’s Get Technical…

2. HOW IT ALL WORKS
Facebook
Twitter
Instagram
LinkedIn

3. THE RULES
The Platform
The Timing
The Format

4. FACEBOOK
The Social Network
The Sharing Network
Your Second Website
The Toughest rules

5. FACEBOOK
5-8pm
Text and picture
Concise & Relevant
Be picky
5 a week
Desktop
talksocial2014@hotmail.com password: wellington123

6. SCHEDULING
When posting AS THE PAGE, use this drop down option to schedule

7. TWITTER
Information Network
Customer Service
Content AND Conversation
Engaging your followers
Community Management

8. TWITTER
7-9am or 5-9pm
140 characters
Keep it interesting
Text based
#
Community
Management

9. COMMUNITY MANAGEMENT
Tone Of Voice
99% of the time… Reply
Monitoring & Reaching Out SS

10. HOOTSUITE
Hootsuite is a great tool to monitor your social, on this you can reply to
everything and schedule tweets…. If not you can simply go on to the
mentions section
It’s free! If we’ve got some time at the end and you want to sign up and
give it a go then grab one of us

11. SEARCH STREAMS

12. INSTAGRAM
Image based
#
Contextual
Post live
Post on Phone
Username abbeytalksocial
Password abbey11
Download app… post from this!

13. INSTAGRAM
Username abbeytalksocial
Password abbey11
Download app… post from this!

14. LINKEDIN
1. Personal Profiles
2.Company Pages
3.Groups

15. PERSONAL PAGES
Online CV
Profile Pictures
Info info info
Updated
Link to company page

16. PERSONAL PROFILES

17. PERSONAL PROFILES

18. COMPANY PAGES
Education
Highlight your services
Update followers
Career opportunities

19. LINKEDIN GROUPS
Professional Interaction
Thought Leaders
Alumni

20. QUICK TEST
Change in match time
Leavers ball
New drama teacher role
Wellington in the sunrise

21. RULES
Think Where
Think When
Think How