Social Media & Journalism: A Guide

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Charlotte Brooks, Account Director at BORN SOCIAL and former journalist-wannabe, takes a look at the impact social media has had on journalism and the news industry as a whole.

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Social Media & Journalism: A Guide

  1. 1. Social Media & Journalism
  2. 2. Social Media’s effect on Journalism What we’ll cover… - My interest - Consuming news - News output - The future
  3. 3. CONSUMING NEWS
  4. 4. Social Media’s effect on Journalism How did you find out about… - 9/11 (2001) - Saddam Hussein captured (2003) - Tsunami hits Asia (2004) - London bombings (2005) - London award 2012 Olympics (2005) - Barack Obama named President (2009) - Royal wedding announced (2010) - Killing of Osama bin Laden (2011) - Whitney Houston found dead (2012) - Oscar Pistorius arrested for murder (2013) - Nelson Mandela’s death (2013)
  5. 5. Social Media’s effect on Journalism The Stats… - Over 50% of people learn about breaking news via social media. - 46% of people get their news online. - As of 2012, online news revenue has surpassed print.
  6. 6. Social Media’s effect on Journalism Of those that get their news via social… 59.9% use Facebook 19.9% use Twitter 12.7% use YouTube 11.6% use Google+ (42.8% use other)
  7. 7. NEWS OUTPUT
  8. 8. Social Media’s effect on Journalism 96% of journalists use social media everyday… 75% of UK journalists use social media to source and verify stories…
  9. 9. Social Media’s effect on Journalism How journalists use social… - Covering breaking news - UGC - Finding sources - War reporting - Finding original angles - Research - Keeping up with demand
  10. 10. Social Media’s effect on Journalism Pros - Immediacy - Connecting people - Distribution - Citizen journalism - Accessibility Cons - Limited characters - Inaccuracy / casual mentality - Danger - Law
  11. 11. The Future
  12. 12. Social Media’s effect on Journalism The Future… - To tweet or not to tweet? - The ‘multimedia’ journalist is just a journalist. - Newsroom layout / Social newsrooms - Local – international - Citizen journalism - Media law - court reporting / privacy laws / libel
  13. 13. Social Media’s effect on Journalism 20% of journalists think social media will be the death of professional journalism. Discuss.

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