Actividad 1 de la materia promocion internacional

1. Escuela Bancaria y Comercial
Promoción Internacional
Activity 1 - International promotion elements
Profesor: Tulio Radames Fabela
Luis Fernando Solis Velazquez
Sexto Semestre
03-Abril-2016

2. Tasks
1. Design an infographic containing these elements:
1. Objective
2. Means
3. Cultural features.
4. Law relationship.
5. Most common mistakes.
6. Support and services (difference, requirements, cost, among
others).
7. Definition of international promotion.
Infographic:

6. 2.- Identify commonly used international promotion elements on the
following cases or any other suggested by your teacher/tutor.
IKEA expands its market.
IKEA implement the strategy of low prices in the Chinese market as well as he had
done in other markets like Europe and America , but in the Asian market this
strategy did not work because the same price busied in the other markets
considered low for this market. To solve this problem IKEA began to set their
targets young middle class because these customers have relatively high incomes,
better educated and more aware of Western styles.
 Low prices
 Product Catalog

7. Under Armour.
The brand has been severely criticized by athletes who use it , so the
brand has been promoted so that the customer forget the mistakes
of the past and its main benficios conosco .
Conclusion
The success of a business relationship involves promotional efforts through
different actions Specific seeking:
 Report on the product customer
 Persuade customer
 Influence customer
So that the trust and image is develop. Promotion is the element of the marketing
mix used to inform, persuade , and remind the market the existence of a product
and selling it , hoping to influence feelings , beliefs or behavior of the recipient or
recipient.
It is a demand estimator activity whose purpose is to supplement and facilitate
advertising personal selling . You pay the sponsor and often consists of a
temporary incentive encourages the purchase . Often it is directed to the
consumer. But most of the time aims incentivize the sales force of the company, or
other members of the distribution channel .